With the current influence of Cosmic Umbrella Company, it is enough to let people know about this new car.
Plus, their company has enough money to advertise, so they are not afraid that no one will know about this.
As long as the publicity is honest, the effect will definitely not be bad. Why use risky means
As the CEO of the company, Zhang Manlin would of course choose a safe approach. It's not that she doesn't have enough risk-taking spirit, but after reaching Zhang Manlin's position.
She first considers smooth development and then the effect.
This is a matter determined by identity. What she and Jiang Cheng have to consider are completely different.
Zhang Manlin's identity prevents her from taking any risks, so she doesn't quite agree with Jiang Cheng's idea.
Don't worry, as long as you are careful, there will be no adverse effects. Besides, don't you think it's fun to do this? First arouse everyone's interest, and then give them a big surprise in the end.
Jiang Cheng still insisted on his own idea and wanted to use this special promotional method.
He is a natural adventurous person, otherwise he would not have personally driven the Iron Man brick armor to the South China Sea to carry out a special mission last time.
For Jiang Cheng, whether it is scientific research or other challenges, they are all things that can excite him.
He doesn't want a life that is too dull. Only with enough stimulation can he be more engaged.
Although Jiang Cheng really wanted to take a risk and give it a try, Zhang Manlin still didn't want to take any risks.
So she said to Ruo Jiangcheng: "But if we promote it like this, it will raise everyone's expectations to the highest level. If our product cannot meet everyone's expectations, everyone will be disappointed with our new car.
Zhang Manlin also expressed her concerns, which is a question of expectations. When people find that their expectations are too high, it is not a good thing.
If they arouse everyone's interest and mobilize them all.
If people's expectations are not met in the end, you will be criticized a lot.
This is a problem of having too high expectations, and it's easy to mess things up.
This problem can be explained by a very simple thing. We can use sports as an analogy.
Take table tennis, the sport the Yan family is best at, and the national football team, for example.
Table tennis can be said to be the Yan family's strongest sport, and people have the highest expectations for the Yan family's table tennis.
If table tennis doesn't win the championship, it will be a complete failure. People have already raised their expectations for table tennis to the highest level, and if they don't win the championship, they won't be able to satisfy everyone. As for the Yan family's national football team, that's another extreme example.
No one has any expectations for the Chinese national football team anymore and doesn't expect them to achieve any results.
But if the Chinese national football team can achieve some small results, such as entering the finals of the World Cup.
Even if the Chinese national football team is eliminated immediately after entering the World Cup, everyone will be satisfied.
By that time, everyone might even praise the Chinese national football team for doing a good job and being able to make it to the World Cup.
This is the difference brought about by different expectations. In one event, not winning the championship is considered a failure, while in another event, everyone is satisfied as long as they participate in the World Cup.
Having said that, everyone can understand what Zhang Manlin is worried about. This is a very realistic problem.
After hearing Zhang Manlin's concerns, Jiang Cheng did not give up his thoughts.
"Don't worry, are you still unsure about our company's products
No matter how high everyone's expectations are, Jiang Cheng is not worried about the fact that we can satisfy everyone's expectations because he has enough confidence in his product.
He believes that the new car produced by his company will definitely meet everyone's expectations.
But..." Zhang Manlin saw that Jiang Cheng had not given up and wanted to continue persuading him.
But before she could finish her words, she was interrupted by Jiang Cheng.
Okay, the promotion is settled. If you are worried, I will do it myself. I will personally host the launch of the new car, and there will be no problems this way.
Jiang Cheng finally used his boss's power to force the final plan.
Seeing that Jiang Cheng was ready to take action on his own, Zhang Manlin stopped worrying about it.
Zhang Manlin was very clear about Jiang Cheng's popularity. With him taking action, there would be no problem.
Isn't there going to be an auto show in Shanghai recently? We can hold the new car launch there. I will go to the auto show in person to introduce our new car to everyone.
Jiang Cheng has decided to go all out this time and is prepared to do the promotional work himself.
The reason why Jiang Cheng worked so hard this time was to thoroughly make the new car famous.
Moreover, Jiang Cheng also wants to participate in such an interesting promotion method.
Such a special promotional method cannot be used often. If you miss it this time, you don’t know when you will have the chance.
Finally, Universe Umbrella Company scheduled the launch of the new car at the upcoming International Auto Show to be held in Magic City.
This auto show in Shanghai is a good opportunity for publicity, as it is a large-scale international auto show.
At that time, many vehicle brands will appear at the auto show, and basically all the world-renowned car brands will participate.
Many luxury cars that are never seen at other times will appear at the auto show and will definitely attract everyone's attention.
Generally speaking, many car brands will release new cars at this kind of auto show, which can be said to be a feast for car lovers.
Jiang Cheng chose a very good time to hold the new car launch event on this occasion.
The most important thing is that there are many car models at the auto show, and you can feast your eyes on them. This is the "highlight" of every auto show.
Jiang Cheng and Zhang Manlin discussed for a while and finally decided on all the publicity plans.
After the plan is finalized, it's Zhang Manlin's job. Jiang Cheng, the boss, doesn't need to do anything personally. He just needs to show up at the auto show.
After deciding on the publicity strategy, Universe Umbrella Company quickly started the publicity work and the entire publicity department began to operate.
With the full efforts of Universe Umbrella Company, many people know that Universe Umbrella Company has launched a new car.
The Cosmic Umbrella Company also invested a lot of money and advertised in many places.
The advertisement was so overwhelming that almost everyone saw it.
The content of this advertisement is quite special. It only introduces that Cosmic Umbrella Company has launched a new car, but there is no introduction to this new car.
The vehicle appears as a blurry black shadow in the entire screen, and the shape of the car cannot be seen at all.
Not only can we not see the shape of the vehicle clearly, but we also have no idea about the data of the vehicle.
It seems like the Universe Umbrella Company is deliberately hiding something from everyone. It only told everyone that it is preparing to launch a new car. Sorry, we can't tell you what the car looks like.
All the information about the new car is kept confidential and no information has been revealed at all.
No one is surprised that Universe Umbrella has entered the automotive field.
A few months ago, it was reported that Cosmic Umbrella Company acquired a large automobile manufacturer.
At that time everyone knew that Universe Umbrella Corporation was preparing to enter the automotive field.
(End of this chapter)