Autumn is the most deserted and boring time of the year. On the one hand, the noisy summer season has just ended, and on the other hand, the lively holiday season is about to debut; at the same time, the awards season has just kicked off, and the first to be released is the The pathfinder chess pieces are the mainstay, the market downturn and the relative inferiority of the works have completely settled the film market in September and October.
When "Crazy Love" was released in October, some people ridiculed it. This is a period of exile, at least 90% of the works are like this. The works abandoned by the distribution company are regarded as live horses by the producers. The works of doctors, the works that were used as a pioneer in the awards season, and the works that were abandoned but were not willing to invest in waste, all gathered here.
Occasionally, 10% of the works may be the exception. The distribution company saw the deserted autumn season and specially arranged for the works to be released at this time, hoping to make a fortune in anti-season - because the competition is not too fierce, and the market surplus is relatively abundant, At the same time, there is no need to invest too much cost in distribution, and the effect can be achieved as expected.
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Whatever the reason, the two works "Gravity" and "Reversal Ace" chose the same Friday for their official full release. Leaving aside other things, at least one is Renly and Rooney, and the other is Affleck and Justin. Both works can be regarded as high-standard casts led by big names, and the topic is still guaranteed.
So, even if there is no grudge between Renly and Affleck at all, the media reporters can't wait to hype it up.
First on Renly's side.
Reporters dug up Renly's remarks during awards season earlier this year, "I like Lee more." When asked which of the Directors Guild's best director candidates he preferred, Renly replied arrive.
Later, after the Oscar nomination list was released, someone mentioned the topic of Affleck's absence from the nomination, and Renly maintained his clear position, "I don't think this deserves such a vigorous discussion. Obviously, he is an excellent Director? Yes; but is he a director who is embarrassing and angry for not being nominated? No."
In February, the remarks caused quite a bit of upheaval in the industry.
However, the mainstream speech at that time was to fight against Affleck and promote it. Warner Bros. was trying to use Affleck's loss of the best director nomination to gain sympathy points, and strive for "Escape from Tehran" in the battle for the best film statuette. In order to seize the opportunity, Renly's remarks were dealt with in a low-key, fleeting moment.
Now, media reporters, lest the world be in chaos, have brought it up again, calling Renly a talented actor who "disdains Affleck". If you go back to the source of the news, people can find the figure of "Entertainment Weekly", not "US Weekly", but the "Entertainment Weekly" that created the "hype door", they are back!
In fact, Renly's full interview also mentioned his own views and insights on "Escape from Tehran", "It is not '2001 A Space Odyssey' after all", which is Renly's point of view.
In 1968, after "2001 A Space Odyssey" was released, it won a lot of exclamations and praises within the industry, but this science fiction work failed to win the favor of the academy judges.
At the Oscars the following year, it received four nominations for best director, best original screenplay, best visual effects and best art direction, and finally won only one best visual effects statue—the year’s best Best Director and Best Picture Golden Man were both won by Oliver, an adaptation of Oliver Twist.
In fact, Renly's memory was slightly skewed. He thought that "2001 A Space Odyssey" also missed the best director nomination and won the best picture nomination above the Oscars, while "Escape from Tehran" was definitely not comparable in film history. "2001 A Space Odyssey," so no fuss.
But what really happened was not at the Oscars, but at the British Academy Awards.
"2001 A Space Odyssey" won four nominations at the British Academy Awards, including Best Picture, Best Cinematography, Best Art Direction, and Best Soundtrack, and finally won three trophies—except for Best Picture, the British Academy that year Both the Best Picture and Best Director awards went to "The Graduate" released the previous year.
All in all, Renly believes that "Escape from Tehran" is really good, but it will take time to test whether it can reach the height of history; but the reporters consciously ignored this part, and suddenly became Renly and Aver Lake's tit for tat, the smell of gunpowder immediately began to permeate.
Next is Affleck's side.
Reporters have repeatedly attacked Affleck's "facial paralysis acting skills", such as asking whether Affleck admired Renly's acting talent, and whether Affleck appreciated Renly's EGOT completion at such a young age. Whether Lake would like to perform on stage with Renly.
Questions like this are stinging Affleck's acting problems inside and out, and then further use the trap problem to create sharp contradictions.
The reporters continued to challenge Affleck's bottom line during the interview, and finally Affleck, who was furious, said firmly, "I don't know. Because I haven't watched his work. So, is he a good actor, or is he a good actor? A bad actor, how could I possibly know that. Maybe someone likes his pretentious acting?"
The reporters then reported the remarks outright, causing an uproar.
Because under the intentional guidance of the reporter's words, everyone thought that Affleck was talking nonsense and had never watched Renly's work. The arrogance and arrogance created after the key information immediately makes the problem subtler.
Later, Affleck came forward again to clarify, "I just didn't watch 'Buried Alive', 'Love Crazy' and 'Transcendence' because of various accidents. But I did watch 'Edge of Tomorrow' and 'I am fighting cancer', and I have great expectations for the upcoming 'Gravity', so please don't twist my meaning."
But... the damage has already been done, and it seems that it is not quick enough to make up for it. The atmosphere of tit-for-tat and intransigence between the two sides is still ignited by the deliberate operation of the media.
In any case, the stagnant water in the autumn file was still stirred up by the smell of gunpowder from the two works, so that people began to wonder if Warner Bros. and 20th Century Fox contributed to such a situation—
Warner Bros. is seeking further collaborations with Affleck, but Affleck is the first to reach a deal with 20th Century Fox for two works; Renly is about to collaborate with Warner Bros. on another work, but Kevin Tsujihara While hoping to remove Renly's influence on Warner Bros., 20th Century Fox on the other side hopes to cooperate with Renly.
Of course, all the gossip and grievances behind these are just speculations. The actual situation presented is that October began to become lively after a long absence.
On Friday, Us Weekly sent interns to conduct observations and statistics at the gates of major movie theater chains in the five major cities of Los Angeles, New York, Chicago, Houston and Seattle, not to investigate "gravity" and "reversal trump card" Box office data, but to observe audience traffic.
The downturn and silence in the fall season are the trends of the entire film market and industry, rather than the responsibility of one or two films. The current record holder for the all-time record for the weekend box office in the fall season is "Smart: Ghost Record 3", The record figure is only $52.5 million, barely passing the ultra-low threshold of $50 million, which is really unsatisfactory for today's film market.
This time, "U.S. Weekly" hopes to test to see: how does the publicity effect stimulate the autumn season
From the history-making premiere of "Gravity", to Renly and Affleck's "dissonance", to social media superstars like Justin, and finally — and most importantly, Renly Hall, there are countless Industry experts all believe that Renly has the hope of becoming a box-office superstar like Harrison Ford and Tom Cruise who relied on personal charisma to shake the box office market. After breaking away from the hotbed of the summer season, can Renly's appeal still show off its power
After all the factors are added together, how many effects can be triggered? Can it break the shackles of the autumn season and become a box office inspiration for the film market in a new way
Of course, they are only in charge of the investigation. As for the analysis of market laws and causes, this is the job of the experts.
"U.S. Weekly" conducted incomplete statistics on a total of 23 movie theaters in five cities, mainly calculating the passenger flow of about one hour to two hours during the peak period, but the results are particularly gratifying!
"Average foot traffic at least tripled!"
According to a sample survey, cinemas in prosperous areas in the city center have roughly doubled their passenger flow during peak periods, and their occupancy rate can reach 60% or even 70%; while cinemas in remote urban areas have quadrupled or even increased their occupancy rate. It’s more than five times that. In previous years, even in the peak period, the attendance rate of less than 10% was a high probability event, but now it can approach the 50% attendance rate—
"It's almost like summer. I mean, the situation in June and July is even more lively than in August." This is the original interview of the cinema manager.
This is just a sample survey, showing a trend of explosive passenger flow, which cannot represent specific box office figures; but at least it can be seen that, after a long absence, the film market on Friday started to become popular again, and the enthusiasm for watching movies was rekindled. , and the subsequent release of Friday's box office figures also gave strong support -
The Friday box office of the entire market exceeded the 100 million threshold inconceivably! This is the first time in North American film history!