Guo Xingyang had lunch and found that he could only know a few second- and third-tier entrepreneurs at most. He was counting on these financial backers to save his life, but these financial backers were perfunctory and haha. There is no way to get these customers to take a look at his advertising investment meeting.
The host gave the microphone to Yang An, who explained: "Yes, because we attach great importance to this program and are very cautious, so we tentatively plan to broadcast one episode first and see the market response before deciding whether to film the second episode." episode. If the effect is good, then we will continue to produce and broadcast it, accumulating twelve episodes in one season. If the second episode cannot be broadcast, we will only collect the advertising fee for the first episode, which is 4 million."
Two advertisements for "China's Most Beautiful Children's Voice" and "Youth Go Forward" have already been completed in the morning. The former won the bid for a learning machine company, with a price of 6.1 million per season. This was the highest bid. This price almost failed to win. Guo Xingyang died of depression.
Representatives from large companies also had this question, asking: "Didn't we talk about a single documentary before? Isn't it possible to determine the exact number of episodes to be broadcast now?"
And it’s in documentary form!
"Young Man Goes Forward" is not much better. This program is slightly better. After all, reality shows are really popular. In the end, Strongman Milk won the naming rights for 6.8 million. With the addition of scraps and various extras and advertisements, the total income was 8 million. , is another thankless show. For a small profit of hundreds of thousands, dozens of people have to work for three months, and the input and output are completely disproportionate!
And it’s in documentary form!
Zhao Ke is so troubled. The 6.1 million "China's Most Beautiful Children's Voice" will cost everyone's life!
Do you want to know how much the exclusive naming rights of "The Voice of China" are? Guangdong Herbal Tea has the exclusive title of 200 million per season, as well as Yunshang.com, Baique Cosmetics, Red Bull Drinks, so many various sponsorship projects, such as special broadcasts, exclusive sponsorships, designated cars, peak night naming, Yang An can earn 300-400 million in one season of The Voice!
"I'm sorry, Mr. Guo, our company is small and we don't have enough manpower. I really can't go to your place in the afternoon." This guy is telling lies with his eyes open. He is one of the giants in the dairy beverage fast-selling industry. He is headquartered in Suzhou and Hangzhou, but in Beijing. There are more than 200 people in the branch. How can this be called a small company with insufficient manpower
Half an hour of editing, full of conflicts and touching moments, is still an excellent outdoor reality show shooting technique. Just from the perspective of lens stability, Guo Xingyang has to admit that the lens shake of "Metamorphosis" is much smaller than that of "Exchange" "Life", the audience's discomfort while watching the movie will be greatly reduced.
This bidding meeting was only reported by CCTV's own media, and the entrepreneurs from Area A participated. None of the foreign TV colleagues were able to come in, with the exception of Guo Xingyang, who was granted permission to participate. When asked who gave the permission, the staff did not say anything.
Guo Xingyang almost vomited blood. Can this advertisement be inserted in a youth program? You are here to cause trouble!
Two advertisements for "China's Most Beautiful Children's Voice" and "Youth Go Forward" have already been completed in the morning. The former won the bid for a learning machine company, with a price of 6.1 million per season. This was the highest bid. This price almost failed to win. Guo Xingyang died of depression.
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
Then there is the content, half an hour of wonderful editing, Guo Xingyang has completely understood it.
This is also an important reason why the auction price is so low. The two parties have not reached a consensus, and the estimated values are very different!
Zhao Ke is so troubled. The 6.1 million "China's Most Beautiful Children's Voice" will cost everyone's life!
"Mr. Guo, haha! Our boss is not here, so he just pushed me out to be a target. I don't even have the right to raise the sign in the afternoon, so I can't take pictures even if I want to! Okay, just treat it like a vacation!" said the Hong Kong man Taiwanese professional managers are even more shameless. They say they don’t have the right to raise cards, but Guo Xingyang saw him frequently taking action at Yang An’s bidding meeting in the afternoon, bidding more fiercely than anyone else!
Everyone felt strange: "Why can't it be broadcast?"
What exactly is the difference? Before Guo Xingyang could conclude, preparations for bidding had already begun on the stage: "Because this is the first humanistic inspirational documentary produced by Enron Film and Television Entertainment Company, and it is an exclusive introduction cooperation with CCTV Documentary Channel, so we have prepared two types of advertising contracts. Category A is to buy out the exclusive title of 12 episodes of "Metamorphosis" in one season, with a total price of 48 million. The number and time of broadcasting of a single episode are decided by Enron Film and Television Entertainment Company. The specific advertising content will be in the first 30 seconds of the title. Name introduction, 60 seconds of clip, floating frame, rolling subtitles, etc. appear in various locations. Please see the attachment for details... "
Guo Xingyang was a little nervous as he sat down at the venue with his doubts in mind. While waiting for the meeting to begin, he took out his cell phone and looked through the messages sent by Zhao Ke and the others.
"I'm sorry, Mr. Guo, our company is small and we don't have enough manpower. I really can't go to your place in the afternoon." This guy is telling lies with his eyes open. He is one of the giants in the dairy beverage fast-selling industry. He is headquartered in Suzhou and Hangzhou, but in Beijing. There are more than 200 people in the branch. How can this be called a small company with insufficient manpower
Zhao Ke is so troubled. The 6.1 million "China's Most Beautiful Children's Voice" will cost everyone's life!
Obviously, the entrepreneurs attending the meeting today are not optimistic about "China's Most Beautiful Children's Voice". The producer, Zhao Ke, and others estimated that the ratings would be as high as 2%, but everyone thought it could not be that high, at most 1%, or even lower!
The host gave the microphone to Yang An, who explained: "Yes, because we attach great importance to this program and are very cautious, so we tentatively plan to broadcast one episode first and see the market response before deciding whether to film the second episode." episode. If the effect is good, then we will continue to produce and broadcast it, accumulating twelve episodes in one season. If the second episode cannot be broadcast, we will only collect the advertising fee for the first episode, which is 4 million."
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
"Xiao Guo, our company's business adjustment this year has nothing to do with teenagers, so I'm sorry!" This man speaks straight out of his mouth and lies without drafting. Guo Xingyang wants to curse, "Don't you make a GPS positioning and calling watch?" Can you be more professional when you make excuses for riding a horse? You said that the watch with such a cartoon shape has nothing to do with teenagers, are you planning to sell it to the elderly? "
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
One season!
"Xiao Guo, our company's business adjustment this year has nothing to do with teenagers, so I'm sorry!" This man speaks straight out of his mouth and lies without drafting. Guo Xingyang wants to curse, "Don't you make a GPS positioning and calling watch?" Can you be more professional when you make excuses for riding a horse? You said that the watch with such a cartoon shape has nothing to do with teenagers, are you planning to sell it to the elderly? "
"I'm sorry, Mr. Guo, our company is small and we don't have enough manpower. I really can't go to your place in the afternoon." This guy is telling lies with his eyes open. He is one of the giants in the dairy beverage fast-selling industry. He is headquartered in Suzhou and Hangzhou, but in Beijing. There are more than 200 people in the branch. How can this be called a small company with insufficient manpower
Guo Xingyang was a little nervous as he sat down at the venue with his doubts in mind. While waiting for the meeting to begin, he took out his cell phone and looked through the messages sent by Zhao Ke and the others.
Obviously, the entrepreneurs attending the meeting today are not optimistic about "China's Most Beautiful Children's Voice". The producer, Zhao Ke, and others estimated that the ratings would be as high as 2%, but everyone thought it could not be that high, at most 1%, or even lower!
Guo Xingyang was a little nervous as he sat down at the venue with his doubts in mind. While waiting for the meeting to begin, he took out his cell phone and looked through the messages sent by Zhao Ke and the others.
Really, the three programs must get at least 30 million ads to be considered as meeting expectations. This is still 15 million short. Can "Exchange Life" get it in the afternoon
Routines are all routines!
Guo Xingyang clenched his fists, veins popped out, and he wanted to roar: "I was fooled! This bastard is so insidious. He clearly said it was a single documentary! When did he say it was a series?"
Guo Xingyang clenched his fists, veins popped out, and he wanted to roar: "I was fooled! This bastard is so insidious. He clearly said it was a single documentary! When did he say it was a series?"
This bidding meeting was only reported by CCTV's own media, and the entrepreneurs from Area A participated. None of the foreign TV colleagues were able to come in, with the exception of Guo Xingyang, who was granted permission to participate. When asked who gave the permission, the staff did not say anything.
Twelve episodes!
Guo Xingyang thought sadly and angrily, and finally someone with more enthusiasm came over: "Mr. Guo, Mr. Guo! I support your program and have sent the vice president there. To be honest, I attended both bidding meetings, but I am more optimistic about it." Your side and this side are not very suitable for me."
Then there is the content, half an hour of wonderful editing, Guo Xingyang has completely understood it.
The man patted his chest and said without any hesitation: "It's good for him, and it's good for me too!"
Routines are all routines!
Guo Xingyang had lunch and found that he could only know a few second- and third-tier entrepreneurs at most. He was counting on these financial backers to save his life, but these financial backers were perfunctory and haha. There is no way to get these customers to take a look at his advertising investment meeting.
Crack… Boom!
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
In the TV industry, the ratings start from 0.5%. Every time it increases by 0.1 percentage points, the difficulty will be greater than before. Therefore, generally in the advertising industry, there is a set of common calculation methods, applying a floating coefficient, and finally calculating the program's ratings. The approximate cost of advertising is for business reference, allowing investors to decide whether to increase or reduce prices.
Zhao Ke is so troubled. The 6.1 million "China's Most Beautiful Children's Voice" will cost everyone's life!
This is also an important reason why the auction price is so low. The two parties have not reached a consensus, and the estimated values are very different!
The man patted his chest and said without any hesitation: "It's good for him, and it's good for me too!"
One season!
"I'm sorry, Mr. Guo, our company is small and we don't have enough manpower. I really can't go to your place in the afternoon." This guy is telling lies with his eyes open. He is one of the giants in the dairy beverage fast-selling industry. He is headquartered in Suzhou and Hangzhou, but in Beijing. There are more than 200 people in the branch. How can this be called a small company with insufficient manpower
After saying this, no one questioned or asked. Yang An was using his reputation as a guarantee. Think about the programs he has done over the years. Are there any such frivolous and nonsense programs? No!
The host's voice interrupted Guo Xingyang's thoughts. He looked up and saw that "Metamorphosis" was on.
No, this is not pure profit. Even if there are other advertisements in the corners, the income is only about one million at most. Calculating the total of 7.5 million, they still have to share it with China Beijing TV, 40-60%, they It only cost 3 million, but the production cost exceeded 3 million, which is equivalent to making this program in vain!
After saying this, no one questioned or asked. Yang An was using his reputation as a guarantee. Think about the programs he has done over the years. Are there any such frivolous and nonsense programs? No!
Guo Xingyang almost vomited blood. Can this advertisement be inserted in a youth program? You are here to cause trouble!
After dinner, we rested for half an hour. CCTV did not show any pretense. At 1 o'clock in the afternoon, the advertising bidding meeting officially began. It was held separately in a more exquisite small hall next to the International Hall. The confidentiality was particularly strong. Three people stood there. Check the list carefully at the door, and those not on the list will not be allowed in.
Obviously, the entrepreneurs attending the meeting today are not optimistic about "China's Most Beautiful Children's Voice". The producer, Zhao Ke, and others estimated that the ratings would be as high as 2%, but everyone thought it could not be that high, at most 1%, or even lower!
Do you want to know how much the exclusive naming rights of "The Voice of China" are? Guangdong Herbal Tea has the exclusive title of 200 million per season, as well as Yunshang.com, Baique Cosmetics, Red Bull Drinks, so many various sponsorship projects, such as special broadcasts, exclusive sponsorships, designated cars, peak night naming, Yang An can earn 300-400 million in one season of The Voice!
At noon, Guo Xingyang walked around a lot with his plate, but he couldn't find a few reliable companies, and none of the employees of those giant companies were in the public cafeteria. Obviously, the main purpose here is to get coupons and get delicious set meals. Important money The hosts must be entertained alone, with the leaders personally accompanying them and serving them delicious food and drinks.
Yang An said: "We have to look at the degree of social reaction and ratings, and make a decision after comprehensive consideration. Please believe in Enron Film and Television Entertainment Company, please believe me, Yang An, I will never destroy my own brand on TV programs. I am I am responsible for the program and also for the investors!”
In the TV industry, the ratings start from 0.5%. Every time it increases by 0.1 percentage points, the difficulty will be greater than before. Therefore, generally in the advertising industry, there is a set of common calculation methods, applying a floating coefficient, and finally calculating the program's ratings. The approximate cost of advertising is for business reference, allowing investors to decide whether to increase or reduce prices.
At noon, Guo Xingyang walked around a lot with his plate, but he couldn't find a few reliable companies, and none of the employees of those giant companies were in the public cafeteria. Obviously, the main purpose here is to get coupons and get delicious set meals. Important money The hosts must be entertained alone, with the leaders personally accompanying them and serving them delicious food and drinks.
Even the auctioneer thought it was boring to bid. 50,000 to 50,000 was such an ink, and 10 million could be played for a day. In the end, 6.1 million was hammered down. It took more than half an hour, and his throat was almost dry and smoking.
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
After dinner, we rested for half an hour. CCTV did not show any pretense. At 1 o'clock in the afternoon, the advertising bidding meeting officially began. It was held separately in a more exquisite small hall next to the International Hall. The confidentiality was particularly strong. Three people stood there. Check the list carefully at the door, and those not on the list will not be allowed in.
His head started to faint again. No, it was completely wrong. It was very different from what we shot!
Twelve episodes!
Two advertisements for "China's Most Beautiful Children's Voice" and "Youth Go Forward" have already been completed in the morning. The former won the bid for a learning machine company, with a price of 6.1 million per season. This was the highest bid. This price almost failed to win. Guo Xingyang died of depression.
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
This bidding meeting was only reported by CCTV's own media, and the entrepreneurs from Area A participated. None of the foreign TV colleagues were able to come in, with the exception of Guo Xingyang, who was granted permission to participate. When asked who gave the permission, the staff did not say anything.
Zhao Ke is so troubled. The 6.1 million "China's Most Beautiful Children's Voice" will cost everyone's life!
Guo Xingyang had lunch and found that he could only know a few second- and third-tier entrepreneurs at most. He was counting on these financial backers to save his life, but these financial backers were perfunctory and haha. There is no way to get these customers to take a look at his advertising investment meeting.
Really, the three programs must get at least 30 million ads to be considered as meeting expectations. This is still 15 million short. Can "Exchange Life" get it in the afternoon
6.1 million and 6.8 million. When these two figures were sent to Guo Xingyang, he almost cried.
After saying this, no one questioned or asked. Yang An was using his reputation as a guarantee. Think about the programs he has done over the years. Are there any such frivolous and nonsense programs? No!
What exactly is the difference? Before Guo Xingyang could conclude, preparations for bidding had already begun on the stage: "Because this is the first humanistic inspirational documentary produced by Enron Film and Television Entertainment Company, and it is an exclusive introduction cooperation with CCTV Documentary Channel, so we have prepared two types of advertising contracts. Category A is to buy out the exclusive title of 12 episodes of "Metamorphosis" in one season, with a total price of 48 million. The number and time of broadcasting of a single episode are decided by Enron Film and Television Entertainment Company. The specific advertising content will be in the first 30 seconds of the title. Name introduction, 60 seconds of clip, floating frame, rolling subtitles, etc. appear in various locations. Please see the attachment for details... "
What exactly is the difference? Before Guo Xingyang could conclude, preparations for bidding had already begun on the stage: "Because this is the first humanistic inspirational documentary produced by Enron Film and Television Entertainment Company, and it is an exclusive introduction cooperation with CCTV Documentary Channel, so we have prepared two types of advertising contracts. Category A is to buy out the exclusive title of 12 episodes of "Metamorphosis" in one season, with a total price of 48 million. The number and time of broadcasting of a single episode are decided by Enron Film and Television Entertainment Company. The specific advertising content will be in the first 30 seconds of the title. Name introduction, 60 seconds of clip, floating frame, rolling subtitles, etc. appear in various locations. Please see the attachment for details... "
No, this is not pure profit. Even if there are other advertisements in the corners, the income is only about one million at most. Calculating the total of 7.5 million, they still have to share it with China Beijing TV, 40-60%, they It only cost 3 million, but the production cost exceeded 3 million, which is equivalent to making this program in vain!
Guo Xingyang was a little nervous as he sat down at the venue with his doubts in mind. While waiting for the meeting to begin, he took out his cell phone and looked through the messages sent by Zhao Ke and the others.
In China, the price of TV advertising is linked to the influence of the broadcasting station and the ratings of the program itself.
The host gave the microphone to Yang An, who explained: "Yes, because we attach great importance to this program and are very cautious, so we tentatively plan to broadcast one episode first and see the market response before deciding whether to film the second episode." episode. If the effect is good, then we will continue to produce and broadcast it, accumulating twelve episodes in one season. If the second episode cannot be broadcast, we will only collect the advertising fee for the first episode, which is 4 million."
It's all a singing talent show, so why do they only spend 6.1 million on advertising for one season of "China's Most Beautiful Children's Voice"
Two advertisements for "China's Most Beautiful Children's Voice" and "Youth Go Forward" have already been completed in the morning. The former won the bid for a learning machine company, with a price of 6.1 million per season. This was the highest bid. This price almost failed to win. Guo Xingyang died of depression.
Then there is the content, half an hour of wonderful editing, Guo Xingyang has completely understood it.
6.1 million and 6.8 million. When these two figures were sent to Guo Xingyang, he almost cried.
China Beijing TV Station broadcasts "China's Most Beautiful Children's Voice" with twelve episodes per season. The producer, Star Culture, estimates the ratings to be around 1.5-2%, so Guo Xingyang's psychological price for advertising is 8 million, which is more than 70 per episode. Ten thousand.
Representatives from large companies also had this question, asking: "Didn't we talk about a single documentary before? Isn't it possible to determine the exact number of episodes to be broadcast now?"
This is also an important reason why the auction price is so low. The two parties have not reached a consensus, and the estimated values are very different!
In China, the price of TV advertising is linked to the influence of the broadcasting station and the ratings of the program itself.
Representatives from large companies also had this question, asking: "Didn't we talk about a single documentary before? Isn't it possible to determine the exact number of episodes to be broadcast now?"
In China, the price of TV advertising is linked to the influence of the broadcasting station and the ratings of the program itself.
"I'm sorry, Mr. Guo, our company is small and we don't have enough manpower. I really can't go to your place in the afternoon." This guy is telling lies with his eyes open. He is one of the giants in the dairy beverage fast-selling industry. He is headquartered in Suzhou and Hangzhou, but in Beijing. There are more than 200 people in the branch. How can this be called a small company with insufficient manpower
Really, the three programs must get at least 30 million ads to be considered as meeting expectations. This is still 15 million short. Can "Exchange Life" get it in the afternoon
This bidding meeting was only reported by CCTV's own media, and the entrepreneurs from Area A participated. None of the foreign TV colleagues were able to come in, with the exception of Guo Xingyang, who was granted permission to participate. When asked who gave the permission, the staff did not say anything.
After dinner, we rested for half an hour. CCTV did not show any pretense. At 1 o'clock in the afternoon, the advertising bidding meeting officially began. It was held separately in a more exquisite small hall next to the International Hall. The confidentiality was particularly strong. Three people stood there. Check the list carefully at the door, and those not on the list will not be allowed in.
Guo Xingyang thought sadly and angrily, and finally someone with more enthusiasm came over: "Mr. Guo, Mr. Guo! I support your program and have sent the vice president there. To be honest, I attended both bidding meetings, but I am more optimistic about it." Your side and this side are not very suitable for me."
One season!
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
At noon, Guo Xingyang walked around a lot with his plate, but he couldn't find a few reliable companies, and none of the employees of those giant companies were in the public cafeteria. Obviously, the main purpose here is to get coupons and get delicious set meals. Important money The hosts must be entertained alone, with the leaders personally accompanying them and serving them delicious food and drinks.
The host's voice interrupted Guo Xingyang's thoughts. He looked up and saw that "Metamorphosis" was on.
"Metamorphosis" is also a season show!
Even the auctioneer thought it was boring to bid. 50,000 to 50,000 was such an ink, and 10 million could be played for a day. In the end, 6.1 million was hammered down. It took more than half an hour, and his throat was almost dry and smoking.
China Beijing TV Station broadcasts "China's Most Beautiful Children's Voice" with twelve episodes per season. The producer, Star Culture, estimates the ratings to be around 1.5-2%, so Guo Xingyang's psychological price for advertising is 8 million, which is more than 70 per episode. Ten thousand.
Zhao Ke sat on the stage and saw that there were only a few people holding placards below. The starting price was 5 million, and only three or two kittens were holding placards. His eyes almost fell out, and he kept mumbling: How could it be possible, how could it be possible
One season!
Then there is the content, half an hour of wonderful editing, Guo Xingyang has completely understood it.
What exactly is the difference? Before Guo Xingyang could conclude, preparations for bidding had already begun on the stage: "Because this is the first humanistic inspirational documentary produced by Enron Film and Television Entertainment Company, and it is an exclusive introduction cooperation with CCTV Documentary Channel, so we have prepared two types of advertising contracts. Category A is to buy out the exclusive title of 12 episodes of "Metamorphosis" in one season, with a total price of 48 million. The number and time of broadcasting of a single episode are decided by Enron Film and Television Entertainment Company. The specific advertising content will be in the first 30 seconds of the title. Name introduction, 60 seconds of clip, floating frame, rolling subtitles, etc. appear in various locations. Please see the attachment for details... "
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
"Young Man Goes Forward" is not much better. This program is slightly better. After all, reality shows are really popular. In the end, Strongman Milk won the naming rights for 6.8 million. With the addition of scraps and various extras and advertisements, the total income was 8 million. , is another thankless show. For a small profit of hundreds of thousands, dozens of people have to work for three months, and the input and output are completely disproportionate!
His head started to faint again. No, it was completely wrong. It was very different from what we shot!
In the TV industry, the ratings start from 0.5%. Every time it increases by 0.1 percentage points, the difficulty will be greater than before. Therefore, generally in the advertising industry, there is a set of common calculation methods, applying a floating coefficient, and finally calculating the program's ratings. The approximate cost of advertising is for business reference, allowing investors to decide whether to increase or reduce prices.
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
After dinner, we rested for half an hour. CCTV did not show any pretense. At 1 o'clock in the afternoon, the advertising bidding meeting officially began. It was held separately in a more exquisite small hall next to the International Hall. The confidentiality was particularly strong. Three people stood there. Check the list carefully at the door, and those not on the list will not be allowed in.
Guo Xingyang thought sadly and angrily, and finally someone with more enthusiasm came over: "Mr. Guo, Mr. Guo! I support your program and have sent the vice president there. To be honest, I attended both bidding meetings, but I am more optimistic about it." Your side and this side are not very suitable for me."
The man patted his chest and said without any hesitation: "It's good for him, and it's good for me too!"
"Mr. Guo, haha! Our boss is not here, so he just pushed me out to be a target. I don't even have the right to raise the sign in the afternoon, so I can't take pictures even if I want to! Okay, just treat it like a vacation!" said the Hong Kong man Taiwanese professional managers are even more shameless. They say they don’t have the right to raise cards, but Guo Xingyang saw him frequently taking action at Yang An’s bidding meeting in the afternoon, bidding more fiercely than anyone else!
Obviously, the entrepreneurs attending the meeting today are not optimistic about "China's Most Beautiful Children's Voice". The producer, Zhao Ke, and others estimated that the ratings would be as high as 2%, but everyone thought it could not be that high, at most 1%, or even lower!
One season!
China Beijing TV Station broadcasts "China's Most Beautiful Children's Voice" with twelve episodes per season. The producer, Star Culture, estimates the ratings to be around 1.5-2%, so Guo Xingyang's psychological price for advertising is 8 million, which is more than 70 per episode. Ten thousand.
Everyone felt strange: "Why can't it be broadcast?"
Zhao Ke sat on the stage and saw that there were only a few people holding placards below. The starting price was 5 million, and only three or two kittens were holding placards. His eyes almost fell out, and he kept mumbling: How could it be possible, how could it be possible
"Metamorphosis" is also a season show!
Zhao Ke is so troubled. The 6.1 million "China's Most Beautiful Children's Voice" will cost everyone's life!
"Young Man Goes Forward" is not much better. This program is slightly better. After all, reality shows are really popular. In the end, Strongman Milk won the naming rights for 6.8 million. With the addition of scraps and various extras and advertisements, the total income was 8 million. , is another thankless show. For a small profit of hundreds of thousands, dozens of people have to work for three months, and the input and output are completely disproportionate!
This is also an important reason why the auction price is so low. The two parties have not reached a consensus, and the estimated values are very different!
Then there is the content, half an hour of wonderful editing, Guo Xingyang has completely understood it.
This bidding meeting was only reported by CCTV's own media, and the entrepreneurs from Area A participated. None of the foreign TV colleagues were able to come in, with the exception of Guo Xingyang, who was granted permission to participate. When asked who gave the permission, the staff did not say anything.
"Dear food, 5.05 million... Is there any price increase? 5.05 million for the first time, 5.05 million for the second time... 5.1 million for Aixue Reading Machine... 5.1 million for the first time... "
Yang An continued: "A-type contracts may last longer. When I say one season, I am not talking about three months, because it may take two or three weeks to produce one episode of this show, so the total broadcast time may be longer." Extend it to half a year or even longer.”
"Metamorphosis" is also a season show!
Zhao Ke sat on the stage and saw that there were only a few people holding placards below. The starting price was 5 million, and only three or two kittens were holding placards. His eyes almost fell out, and he kept mumbling: How could it be possible, how could it be possible
The host's voice interrupted Guo Xingyang's thoughts. He looked up and saw that "Metamorphosis" was on.
Zhao Ke sat on the stage and saw that there were only a few people holding placards below. The starting price was 5 million, and only three or two kittens were holding placards. His eyes almost fell out, and he kept mumbling: How could it be possible, how could it be possible
The host's voice interrupted Guo Xingyang's thoughts. He looked up and saw that "Metamorphosis" was on.
"Metamorphosis" is also a season show!
"Dear food, 5.05 million... Is there any price increase? 5.05 million for the first time, 5.05 million for the second time... 5.1 million for Aixue Reading Machine... 5.1 million for the first time... "
Even the auctioneer thought it was boring to bid. 50,000 to 50,000 was such an ink, and 10 million could be played for a day. In the end, 6.1 million was hammered down. It took more than half an hour, and his throat was almost dry and smoking.
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
Representatives from large companies also had this question, asking: "Didn't we talk about a single documentary before? Isn't it possible to determine the exact number of episodes to be broadcast now?"
After saying this, no one questioned or asked. Yang An was using his reputation as a guarantee. Think about the programs he has done over the years. Are there any such frivolous and nonsense programs? No!
Yang An continued: "A-type contracts may last longer. When I say one season, I am not talking about three months, because it may take two or three weeks to produce one episode of this show, so the total broadcast time may be longer." Extend it to half a year or even longer.”
"Metamorphosis" is also a season show!
Even the auctioneer thought it was boring to bid. 50,000 to 50,000 was such an ink, and 10 million could be played for a day. In the end, 6.1 million was hammered down. It took more than half an hour, and his throat was almost dry and smoking.
Guo Xingyang thought sadly and angrily, and finally someone with more enthusiasm came over: "Mr. Guo, Mr. Guo! I support your program and have sent the vice president there. To be honest, I attended both bidding meetings, but I am more optimistic about it." Your side and this side are not very suitable for me."
At noon, Guo Xingyang walked around a lot with his plate, but he couldn't find a few reliable companies, and none of the employees of those giant companies were in the public cafeteria. Obviously, the main purpose here is to get coupons and get delicious set meals. Important money The hosts must be entertained alone, with the leaders personally accompanying them and serving them delicious food and drinks.
One season!
One season!
At noon, Guo Xingyang walked around a lot with his plate, but he couldn't find a few reliable companies, and none of the employees of those giant companies were in the public cafeteria. Obviously, the main purpose here is to get coupons and get delicious set meals. Important money The hosts must be entertained alone, with the leaders personally accompanying them and serving them delicious food and drinks.
Zhao Ke is so troubled. The 6.1 million "China's Most Beautiful Children's Voice" will cost everyone's life!
Routines are all routines!
6.1 million and 6.8 million. When these two figures were sent to Guo Xingyang, he almost cried.
Routines are all routines!
Zhao Ke sat on the stage and saw that there were only a few people holding placards below. The starting price was 5 million, and only three or two kittens were holding placards. His eyes almost fell out, and he kept mumbling: How could it be possible, how could it be possible
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
Do you want to know how much the exclusive naming rights of "The Voice of China" are? Guangdong Herbal Tea has the exclusive title of 200 million per season, as well as Yunshang.com, Baique Cosmetics, Red Bull Drinks, so many various sponsorship projects, such as special broadcasts, exclusive sponsorships, designated cars, peak night naming, Yang An can earn 300-400 million in one season of The Voice!
Half an hour of editing, full of conflicts and touching moments, is still an excellent outdoor reality show shooting technique. Just from the perspective of lens stability, Guo Xingyang has to admit that the lens shake of "Metamorphosis" is much smaller than that of "Exchange" "Life", the audience's discomfort while watching the movie will be greatly reduced.
Two advertisements for "China's Most Beautiful Children's Voice" and "Youth Go Forward" have already been completed in the morning. The former won the bid for a learning machine company, with a price of 6.1 million per season. This was the highest bid. This price almost failed to win. Guo Xingyang died of depression.
"Please enjoy the clip of "Metamorphosis" below! First, we are inviting advertising bids for the single documentary "Metamorphosis"!"
Guo Xingyang almost vomited blood. Can this advertisement be inserted in a youth program? You are here to cause trouble!
Really, the three programs must get at least 30 million ads to be considered as meeting expectations. This is still 15 million short. Can "Exchange Life" get it in the afternoon
It's all a singing talent show, so why do they only spend 6.1 million on advertising for one season of "China's Most Beautiful Children's Voice"
"Metamorphosis" is also a season show!
Guo Xingyang clenched his fists, veins popped out, and he wanted to roar: "I was fooled! This bastard is so insidious. He clearly said it was a single documentary! When did he say it was a series?"
Routines are all routines!
Everyone felt strange: "Why can't it be broadcast?"
Guo Xingyang had lunch and found that he could only know a few second- and third-tier entrepreneurs at most. He was counting on these financial backers to save his life, but these financial backers were perfunctory and haha. There is no way to get these customers to take a look at his advertising investment meeting.
"Dear food, 5.05 million... Is there any price increase? 5.05 million for the first time, 5.05 million for the second time... 5.1 million for Aixue Reading Machine... 5.1 million for the first time... "
This bidding meeting was only reported by CCTV's own media, and the entrepreneurs from Area A participated. None of the foreign TV colleagues were able to come in, with the exception of Guo Xingyang, who was granted permission to participate. When asked who gave the permission, the staff did not say anything.
No, this is not pure profit. Even if there are other advertisements in the corners, the income is only about one million at most. Calculating the total of 7.5 million, they still have to share it with China Beijing TV, 40-60%, they It only cost 3 million, but the production cost exceeded 3 million, which is equivalent to making this program in vain!
Routines are all routines!
"Young Man Goes Forward" is not much better. This program is slightly better. After all, reality shows are really popular. In the end, Strongman Milk won the naming rights for 6.8 million. With the addition of scraps and various extras and advertisements, the total income was 8 million. , is another thankless show. For a small profit of hundreds of thousands, dozens of people have to work for three months, and the input and output are completely disproportionate!
China Beijing TV Station broadcasts "China's Most Beautiful Children's Voice" with twelve episodes per season. The producer, Star Culture, estimates the ratings to be around 1.5-2%, so Guo Xingyang's psychological price for advertising is 8 million, which is more than 70 per episode. Ten thousand.
After dinner, we rested for half an hour. CCTV did not show any pretense. At 1 o'clock in the afternoon, the advertising bidding meeting officially began. It was held separately in a more exquisite small hall next to the International Hall. The confidentiality was particularly strong. Three people stood there. Check the list carefully at the door, and those not on the list will not be allowed in.
Yang An said: "We have to look at the degree of social reaction and ratings, and make a decision after comprehensive consideration. Please believe in Enron Film and Television Entertainment Company, please believe me, Yang An, I will never destroy my own brand on TV programs. I am I am responsible for the program and also for the investors!”
"Xiao Guo, our company's business adjustment this year has nothing to do with teenagers, so I'm sorry!" This man speaks straight out of his mouth and lies without drafting. Guo Xingyang wants to curse, "Don't you make a GPS positioning and calling watch?" Can you be more professional when you make excuses for riding a horse? You said that the watch with such a cartoon shape has nothing to do with teenagers, are you planning to sell it to the elderly? "
"Young Man Goes Forward" is not much better. This program is slightly better. After all, reality shows are really popular. In the end, Strongman Milk won the naming rights for 6.8 million. With the addition of scraps and various extras and advertisements, the total income was 8 million. , is another thankless show. For a small profit of hundreds of thousands, dozens of people have to work for three months, and the input and output are completely disproportionate!
"Dear food, 5.05 million... Is there any price increase? 5.05 million for the first time, 5.05 million for the second time... 5.1 million for Aixue Reading Machine... 5.1 million for the first time... "
Like a thunder, Guo Xingyang's head was buzzing.
"I'm sorry, Mr. Guo, our company is small and we don't have enough manpower. I really can't go to your place in the afternoon." This guy is telling lies with his eyes open. He is one of the giants in the dairy beverage fast-selling industry. He is headquartered in Suzhou and Hangzhou, but in Beijing. There are more than 200 people in the branch. How can this be called a small company with insufficient manpower
Representatives from large companies also had this question, asking: "Didn't we talk about a single documentary before? Isn't it possible to determine the exact number of episodes to be broadcast now?"
6.1 million and 6.8 million. When these two figures were sent to Guo Xingyang, he almost cried.
Everyone felt strange: "Why can't it be broadcast?"
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
In China, the price of TV advertising is linked to the influence of the broadcasting station and the ratings of the program itself.
Really, the three programs must get at least 30 million ads to be considered as meeting expectations. This is still 15 million short. Can "Exchange Life" get it in the afternoon
The host's voice interrupted Guo Xingyang's thoughts. He looked up and saw that "Metamorphosis" was on.
Guo Xingyang clenched his fists, veins popped out, and he wanted to roar: "I was fooled! This bastard is so insidious. He clearly said it was a single documentary! When did he say it was a series?"
Crack… Boom!
After dinner, we rested for half an hour. CCTV did not show any pretense. At 1 o'clock in the afternoon, the advertising bidding meeting officially began. It was held separately in a more exquisite small hall next to the International Hall. The confidentiality was particularly strong. Three people stood there. Check the list carefully at the door, and those not on the list will not be allowed in.
"Please enjoy the clip of "Metamorphosis" below! First, we are inviting advertising bids for the single documentary "Metamorphosis"!"
Twelve episodes!
Routines are all routines!
"Dear food, 5.05 million... Is there any price increase? 5.05 million for the first time, 5.05 million for the second time... 5.1 million for Aixue Reading Machine... 5.1 million for the first time... "
The host's voice interrupted Guo Xingyang's thoughts. He looked up and saw that "Metamorphosis" was on.
In the TV industry, the ratings start from 0.5%. Every time it increases by 0.1 percentage points, the difficulty will be greater than before. Therefore, generally in the advertising industry, there is a set of common calculation methods, applying a floating coefficient, and finally calculating the program's ratings. The approximate cost of advertising is for business reference, allowing investors to decide whether to increase or reduce prices.
The host's voice interrupted Guo Xingyang's thoughts. He looked up and saw that "Metamorphosis" was on.
The host's voice interrupted Guo Xingyang's thoughts. He looked up and saw that "Metamorphosis" was on.
Routines are all routines!
His head started to faint again. No, it was completely wrong. It was very different from what we shot!
Yang An said: "We have to look at the degree of social reaction and ratings, and make a decision after comprehensive consideration. Please believe in Enron Film and Television Entertainment Company, please believe me, Yang An, I will never destroy my own brand on TV programs. I am I am responsible for the program and also for the investors!”
After dinner, we rested for half an hour. CCTV did not show any pretense. At 1 o'clock in the afternoon, the advertising bidding meeting officially began. It was held separately in a more exquisite small hall next to the International Hall. The confidentiality was particularly strong. Three people stood there. Check the list carefully at the door, and those not on the list will not be allowed in.
Half an hour of editing, full of conflicts and touching moments, is still an excellent outdoor reality show shooting technique. Just from the perspective of lens stability, Guo Xingyang has to admit that the lens shake of "Metamorphosis" is much smaller than that of "Exchange" "Life", the audience's discomfort while watching the movie will be greatly reduced.
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
It's all a singing talent show, so why do they only spend 6.1 million on advertising for one season of "China's Most Beautiful Children's Voice"
It's all a singing talent show, so why do they only spend 6.1 million on advertising for one season of "China's Most Beautiful Children's Voice"
Then there is the content, half an hour of wonderful editing, Guo Xingyang has completely understood it.
Half an hour of editing, full of conflicts and touching moments, is still an excellent outdoor reality show shooting technique. Just from the perspective of lens stability, Guo Xingyang has to admit that the lens shake of "Metamorphosis" is much smaller than that of "Exchange" "Life", the audience's discomfort while watching the movie will be greatly reduced.
"Mr. Guo, haha! Our boss is not here, so he just pushed me out to be a target. I don't even have the right to raise the sign in the afternoon, so I can't take pictures even if I want to! Okay, just treat it like a vacation!" said the Hong Kong man Taiwanese professional managers are even more shameless. They say they don’t have the right to raise cards, but Guo Xingyang saw him frequently taking action at Yang An’s bidding meeting in the afternoon, bidding more fiercely than anyone else!
"Young Man Goes Forward" is not much better. This program is slightly better. After all, reality shows are really popular. In the end, Strongman Milk won the naming rights for 6.8 million. With the addition of scraps and various extras and advertisements, the total income was 8 million. , is another thankless show. For a small profit of hundreds of thousands, dozens of people have to work for three months, and the input and output are completely disproportionate!
His head started to faint again. No, it was completely wrong. It was very different from what we shot!
Really, the three programs must get at least 30 million ads to be considered as meeting expectations. This is still 15 million short. Can "Exchange Life" get it in the afternoon
The host's voice interrupted Guo Xingyang's thoughts. He looked up and saw that "Metamorphosis" was on.
After dinner, we rested for half an hour. CCTV did not show any pretense. At 1 o'clock in the afternoon, the advertising bidding meeting officially began. It was held separately in a more exquisite small hall next to the International Hall. The confidentiality was particularly strong. Three people stood there. Check the list carefully at the door, and those not on the list will not be allowed in.
What exactly is the difference? Before Guo Xingyang could conclude, preparations for bidding had already begun on the stage: "Because this is the first humanistic inspirational documentary produced by Enron Film and Television Entertainment Company, and it is an exclusive introduction cooperation with CCTV Documentary Channel, so we have prepared two types of advertising contracts. Category A is to buy out the exclusive title of 12 episodes of "Metamorphosis" in one season, with a total price of 48 million. The number and time of broadcasting of a single episode are decided by Enron Film and Television Entertainment Company. The specific advertising content will be in the first 30 seconds of the title. Name introduction, 60 seconds of clip, floating frame, rolling subtitles, etc. appear in various locations. Please see the attachment for details... "
Obviously, the entrepreneurs attending the meeting today are not optimistic about "China's Most Beautiful Children's Voice". The producer, Zhao Ke, and others estimated that the ratings would be as high as 2%, but everyone thought it could not be that high, at most 1%, or even lower!
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
Yang An continued: "A-type contracts may last longer. When I say one season, I am not talking about three months, because it may take two or three weeks to produce one episode of this show, so the total broadcast time may be longer." Extend it to half a year or even longer.”
Crack… Boom!
Two advertisements for "China's Most Beautiful Children's Voice" and "Youth Go Forward" have already been completed in the morning. The former won the bid for a learning machine company, with a price of 6.1 million per season. This was the highest bid. This price almost failed to win. Guo Xingyang died of depression.
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
Guo Xingyang was a little nervous as he sat down at the venue with his doubts in mind. While waiting for the meeting to begin, he took out his cell phone and looked through the messages sent by Zhao Ke and the others.
Then there is the content, half an hour of wonderful editing, Guo Xingyang has completely understood it.
Routines are all routines!
Guo Xingyang almost vomited blood. Can this advertisement be inserted in a youth program? You are here to cause trouble!
Half an hour of editing, full of conflicts and touching moments, is still an excellent outdoor reality show shooting technique. Just from the perspective of lens stability, Guo Xingyang has to admit that the lens shake of "Metamorphosis" is much smaller than that of "Exchange" "Life", the audience's discomfort while watching the movie will be greatly reduced.
"Mr. Guo, haha! Our boss is not here, so he just pushed me out to be a target. I don't even have the right to raise the sign in the afternoon, so I can't take pictures even if I want to! Okay, just treat it like a vacation!" said the Hong Kong man Taiwanese professional managers are even more shameless. They say they don’t have the right to raise cards, but Guo Xingyang saw him frequently taking action at Yang An’s bidding meeting in the afternoon, bidding more fiercely than anyone else!
Like a thunder, Guo Xingyang's head was buzzing.
Guo Xingyang was a little nervous as he sat down at the venue with his doubts in mind. While waiting for the meeting to begin, he took out his cell phone and looked through the messages sent by Zhao Ke and the others.
The man patted his chest and said without any hesitation: "It's good for him, and it's good for me too!"
"Mr. Guo, haha! Our boss is not here, so he just pushed me out to be a target. I don't even have the right to raise the sign in the afternoon, so I can't take pictures even if I want to! Okay, just treat it like a vacation!" said the Hong Kong man Taiwanese professional managers are even more shameless. They say they don’t have the right to raise cards, but Guo Xingyang saw him frequently taking action at Yang An’s bidding meeting in the afternoon, bidding more fiercely than anyone else!
Yang An said: "We have to look at the degree of social reaction and ratings, and make a decision after comprehensive consideration. Please believe in Enron Film and Television Entertainment Company, please believe me, Yang An, I will never destroy my own brand on TV programs. I am I am responsible for the program and also for the investors!”
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
One season!
Guo Xingyang clenched his fists, veins popped out, and he wanted to roar: "I was fooled! This bastard is so insidious. He clearly said it was a single documentary! When did he say it was a series?"
No, this is not pure profit. Even if there are other advertisements in the corners, the income is only about one million at most. Calculating the total of 7.5 million, they still have to share it with China Beijing TV, 40-60%, they It only cost 3 million, but the production cost exceeded 3 million, which is equivalent to making this program in vain!
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
At noon, Guo Xingyang walked around a lot with his plate, but he couldn't find a few reliable companies, and none of the employees of those giant companies were in the public cafeteria. Obviously, the main purpose here is to get coupons and get delicious set meals. Important money The hosts must be entertained alone, with the leaders personally accompanying them and serving them delicious food and drinks.
Guo Xingyang had lunch and found that he could only know a few second- and third-tier entrepreneurs at most. He was counting on these financial backers to save his life, but these financial backers were perfunctory and haha. There is no way to get these customers to take a look at his advertising investment meeting.
Two advertisements for "China's Most Beautiful Children's Voice" and "Youth Go Forward" have already been completed in the morning. The former won the bid for a learning machine company, with a price of 6.1 million per season. This was the highest bid. This price almost failed to win. Guo Xingyang died of depression.
After saying this, no one questioned or asked. Yang An was using his reputation as a guarantee. Think about the programs he has done over the years. Are there any such frivolous and nonsense programs? No!
"Dear food, 5.05 million... Is there any price increase? 5.05 million for the first time, 5.05 million for the second time... 5.1 million for Aixue Reading Machine... 5.1 million for the first time... "
Twelve episodes!
Then there is the content, half an hour of wonderful editing, Guo Xingyang has completely understood it.
Half an hour of editing, full of conflicts and touching moments, is still an excellent outdoor reality show shooting technique. Just from the perspective of lens stability, Guo Xingyang has to admit that the lens shake of "Metamorphosis" is much smaller than that of "Exchange" "Life", the audience's discomfort while watching the movie will be greatly reduced.
This is also an important reason why the auction price is so low. The two parties have not reached a consensus, and the estimated values are very different!
"Metamorphosis" is also a season show!
Do you want to know how much the exclusive naming rights of "The Voice of China" are? Guangdong Herbal Tea has the exclusive title of 200 million per season, as well as Yunshang.com, Baique Cosmetics, Red Bull Drinks, so many various sponsorship projects, such as special broadcasts, exclusive sponsorships, designated cars, peak night naming, Yang An can earn 300-400 million in one season of The Voice!
"Dear food, 5.05 million... Is there any price increase? 5.05 million for the first time, 5.05 million for the second time... 5.1 million for Aixue Reading Machine... 5.1 million for the first time... "
Guo Xingyang thought sadly and angrily, and finally someone with more enthusiasm came over: "Mr. Guo, Mr. Guo! I support your program and have sent the vice president there. To be honest, I attended both bidding meetings, but I am more optimistic about it." Your side and this side are not very suitable for me."
And it’s in documentary form!
Twelve episodes!
China Beijing TV Station broadcasts "China's Most Beautiful Children's Voice" with twelve episodes per season. The producer, Star Culture, estimates the ratings to be around 1.5-2%, so Guo Xingyang's psychological price for advertising is 8 million, which is more than 70 per episode. Ten thousand.
Guo Xingyang had lunch and found that he could only know a few second- and third-tier entrepreneurs at most. He was counting on these financial backers to save his life, but these financial backers were perfunctory and haha. There is no way to get these customers to take a look at his advertising investment meeting.
"Xiao Guo, our company's business adjustment this year has nothing to do with teenagers, so I'm sorry!" This man speaks straight out of his mouth and lies without drafting. Guo Xingyang wants to curse, "Don't you make a GPS positioning and calling watch?" Can you be more professional when you make excuses for riding a horse? You said that the watch with such a cartoon shape has nothing to do with teenagers, are you planning to sell it to the elderly? "
And it’s in documentary form!
Guo Xingyang thought sadly and angrily, and finally someone with more enthusiasm came over: "Mr. Guo, Mr. Guo! I support your program and have sent the vice president there. To be honest, I attended both bidding meetings, but I am more optimistic about it." Your side and this side are not very suitable for me."
The man patted his chest and said without any hesitation: "It's good for him, and it's good for me too!"
Half an hour of editing, full of conflicts and touching moments, is still an excellent outdoor reality show shooting technique. Just from the perspective of lens stability, Guo Xingyang has to admit that the lens shake of "Metamorphosis" is much smaller than that of "Exchange" "Life", the audience's discomfort while watching the movie will be greatly reduced.
Guo Xingyang clenched his fists, veins popped out, and he wanted to roar: "I was fooled! This bastard is so insidious. He clearly said it was a single documentary! When did he say it was a series?"
Even the auctioneer thought it was boring to bid. 50,000 to 50,000 was such an ink, and 10 million could be played for a day. In the end, 6.1 million was hammered down. It took more than half an hour, and his throat was almost dry and smoking.
Guo Xingyang had lunch and found that he could only know a few second- and third-tier entrepreneurs at most. He was counting on these financial backers to save his life, but these financial backers were perfunctory and haha. There is no way to get these customers to take a look at his advertising investment meeting.
"Metamorphosis" is also a season show!
Guo Xingyang was a little nervous as he sat down at the venue with his doubts in mind. While waiting for the meeting to begin, he took out his cell phone and looked through the messages sent by Zhao Ke and the others.
Guo Xingyang almost vomited blood. Can this advertisement be inserted in a youth program? You are here to cause trouble!
Crack… Boom!
In the TV industry, the ratings start from 0.5%. Every time it increases by 0.1 percentage points, the difficulty will be greater than before. Therefore, generally in the advertising industry, there is a set of common calculation methods, applying a floating coefficient, and finally calculating the program's ratings. The approximate cost of advertising is for business reference, allowing investors to decide whether to increase or reduce prices.
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
Representatives from large companies also had this question, asking: "Didn't we talk about a single documentary before? Isn't it possible to determine the exact number of episodes to be broadcast now?"
Guo Xingyang was flattered, with tears in his eyes. He held the other person's hand and said movedly: "Thank you, thank you, you are welcome. I haven't asked yet, which company are you from?"
After dinner, we rested for half an hour. CCTV did not show any pretense. At 1 o'clock in the afternoon, the advertising bidding meeting officially began. It was held separately in a more exquisite small hall next to the International Hall. The confidentiality was particularly strong. Three people stood there. Check the list carefully at the door, and those not on the list will not be allowed in.
The host gave the microphone to Yang An, who explained: "Yes, because we attach great importance to this program and are very cautious, so we tentatively plan to broadcast one episode first and see the market response before deciding whether to film the second episode." episode. If the effect is good, then we will continue to produce and broadcast it, accumulating twelve episodes in one season. If the second episode cannot be broadcast, we will only collect the advertising fee for the first episode, which is 4 million."
Routines are all routines!
Everyone felt strange: "Why can't it be broadcast?"
The man patted his chest and said without any hesitation: "It's good for him, and it's good for me too!"
Everyone felt strange: "Why can't it be broadcast?"
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
Zhao Ke sat on the stage and saw that there were only a few people holding placards below. The starting price was 5 million, and only three or two kittens were holding placards. His eyes almost fell out, and he kept mumbling: How could it be possible, how could it be possible
Twelve episodes!
Guo Xingyang had lunch and found that he could only know a few second- and third-tier entrepreneurs at most. He was counting on these financial backers to save his life, but these financial backers were perfunctory and haha. There is no way to get these customers to take a look at his advertising investment meeting.
What exactly is the difference? Before Guo Xingyang could conclude, preparations for bidding had already begun on the stage: "Because this is the first humanistic inspirational documentary produced by Enron Film and Television Entertainment Company, and it is an exclusive introduction cooperation with CCTV Documentary Channel, so we have prepared two types of advertising contracts. Category A is to buy out the exclusive title of 12 episodes of "Metamorphosis" in one season, with a total price of 48 million. The number and time of broadcasting of a single episode are decided by Enron Film and Television Entertainment Company. The specific advertising content will be in the first 30 seconds of the title. Name introduction, 60 seconds of clip, floating frame, rolling subtitles, etc. appear in various locations. Please see the attachment for details... "
Yang An said: "We have to look at the degree of social reaction and ratings, and make a decision after comprehensive consideration. Please believe in Enron Film and Television Entertainment Company, please believe me, Yang An, I will never destroy my own brand on TV programs. I am I am responsible for the program and also for the investors!”
Zhao Ke sat on the stage and saw that there were only a few people holding placards below. The starting price was 5 million, and only three or two kittens were holding placards. His eyes almost fell out, and he kept mumbling: How could it be possible, how could it be possible
Yang An said: "We have to look at the degree of social reaction and ratings, and make a decision after comprehensive consideration. Please believe in Enron Film and Television Entertainment Company, please believe me, Yang An, I will never destroy my own brand on TV programs. I am I am responsible for the program and also for the investors!”
After saying this, no one questioned or asked. Yang An was using his reputation as a guarantee. Think about the programs he has done over the years. Are there any such frivolous and nonsense programs? No!
Really, the three programs must get at least 30 million ads to be considered as meeting expectations. This is still 15 million short. Can "Exchange Life" get it in the afternoon
For example, Red Maple TV's "Joke" before Yang An's revision had one episode a week and 50 issues a year. When the ratings were 0.4%, the annual advertising fee was 1.5 million, which is a level of 30,000 yuan per episode. It is a fighter among garbage. Many companies do not like this. 800,000 yuan to buy it for half a year is considered a waste. Red Maple TV just sold it as a tie-in, which also made other companies unhappy.
Everyone felt strange: "Why can't it be broadcast?"
"I'm sorry, Mr. Guo, our company is small and we don't have enough manpower. I really can't go to your place in the afternoon." This guy is telling lies with his eyes open. He is one of the giants in the dairy beverage fast-selling industry. He is headquartered in Suzhou and Hangzhou, but in Beijing. There are more than 200 people in the branch. How can this be called a small company with insufficient manpower
After saying this, no one questioned or asked. Yang An was using his reputation as a guarantee. Think about the programs he has done over the years. Are there any such frivolous and nonsense programs? No!
Crack… Boom!
Yang An continued: "A-type contracts may last longer. When I say one season, I am not talking about three months, because it may take two or three weeks to produce one episode of this show, so the total broadcast time may be longer." Extend it to half a year or even longer.”
Representatives from large companies also had this question, asking: "Didn't we talk about a single documentary before? Isn't it possible to determine the exact number of episodes to be broadcast now?"
"Dear food, 5.05 million... Is there any price increase? 5.05 million for the first time, 5.05 million for the second time... 5.1 million for Aixue Reading Machine... 5.1 million for the first time... "
Really, the three programs must get at least 30 million ads to be considered as meeting expectations. This is still 15 million short. Can "Exchange Life" get it in the afternoon
Half an hour of editing, full of conflicts and touching moments, is still an excellent outdoor reality show shooting technique. Just from the perspective of lens stability, Guo Xingyang has to admit that the lens shake of "Metamorphosis" is much smaller than that of "Exchange" "Life", the audience's discomfort while watching the movie will be greatly reduced.
Representatives from large companies also had this question, asking: "Didn't we talk about a single documentary before? Isn't it possible to determine the exact number of episodes to be broadcast now?"
Guo Xingyang thought sadly and angrily, and finally someone with more enthusiasm came over: "Mr. Guo, Mr. Guo! I support your program and have sent the vice president there. To be honest, I attended both bidding meetings, but I am more optimistic about it." Your side and this side are not very suitable for me."
Zhao Ke is so troubled. The 6.1 million "China's Most Beautiful Children's Voice" will cost everyone's life!
Half an hour of editing, full of conflicts and touching moments, is still an excellent outdoor reality show shooting technique. Just from the perspective of lens stability, Guo Xingyang has to admit that the lens shake of "Metamorphosis" is much smaller than that of "Exchange" "Life", the audience's discomfort while watching the movie will be greatly reduced.