The Haijiao Forum stripped the entire production team of "Exchange Life", especially director Zhu Xiaoming, producer Guo Xingyang, Zhao Ke and others. When the skinning finally fell on Zhao Ke, the former [Qiyun Entertainment] had hands and eyes as wide as the sky, and the whole network could Only Haijiao Forum still remembered it and dared to discuss it. For a while, the voice of dissatisfaction on the Internet became even louder.
Then came the Weibo self-media reactions. Some pioneers made it clear that they did not like "Swapping Life" and preferred "Transfiguration", and they praised Yang An highly.
"Mr. Zhao, don't be discouraged. At least our premiere has exceeded 1.2%. There are still four days left, right? "Metamorphosis" has already been released, okay! Besides, the highest ratings may be those who habitually watch "The Gold Medal Mediator" What? Different crowd positioning!"
Guo Xingyang lacked interest and had stopped doing things for a long time. Even the organizers had lost their fighting spirit. There was no one to gather the opinions of the four Avengers companies. As a result, the new decision-maker Zhao Ke was often blind and could not see the complete picture. Big situation.
"It turns out to be this guy! Damn, I actually masturbated to his program a few times. If you film pornographic programs, just keep filming them. Why play so deep and explore 'humanity'? If you remove the people, I can still barely talk to you. Let’s talk!”
The authorities are obsessed with it. Zhao Ke was so confident that he didn't realize the seriousness of the problem at all.
If a program is made like this without self-reflection, it only shows that the producer has something wrong.
The blocking of "If You Are the One" is an eternal pain in the hearts of China's television industry, public opinion circles, entertainment industry, and even ordinary people. Everyone is angry when they think about this, but it is a scar that they dare not open!
On the first day online, only the forum responded the fastest, and there was a lot of criticism.
"This show is too ugly. Watching these ignorant children act like they want, I might as well watch a Hong Kong pornographic film."
"I'm worried too!"
The two chatted for a few minutes. The real-time data was obtained from the CCTV database, with a delay of several minutes.
He tried to remember that at the 20-minute mark, the commercial hit. At that time, the three children had just been introduced, and then the ratings plummeted from 1.75% to 1.23%. What was going on
He finally understood what Guo Xingyang was worried about. This was also what he feared the most. Yang An's program preempted the audience's thinking and immediately devalued his program as worthless.
After updating the gossip thread on the Haijiao Forum, the Big V of the Gossip Alliance reopened a new thread [On the Reasonability of Reality Shows]. The article said: "Reality shows should show real people. If actors are invited to perform, Let’s just go to the movies, why should we watch a reality show? Don’t treat us viewers as fools in "Exchange Life". The information of these young actors is full of holes and flaws. How can we convince the audience? Even if you can make up for it afterwards and justify it, We can still call you a piece of stinking excrement because the actions of your directing team are too bad, too extreme, and too despicable!"
Because the contract has been signed, "Exchange Life" has to finish one season even with tears in its eyes. They prepared the materials for the second issue at the end of September, and in early October, the materials for the third and fourth issues have been released one after another. When they came back, they became the arrows of a stretched bow. They could only move forward, with no way out.
"In a 50-minute program, including 10 minutes of commercials, I only saw a group of undisciplined scum wreaking havoc. I didn't see anything touching at all. I was very disturbed!"
"Making money like cabbage, haha, worrying about the hearts of the people in the world, and still expecting to be higher than the sky, and plagiarizing is just like copying a tiger from a cat. This "Exchange Life" is really overestimating its capabilities!"
For a moment, the things in the technical posts on the Cape Forum appeared in his mind. Did the audience really not like to watch his show? No, no, no, that's definitely not the case. These are all their original creations. The conflict is so big and so hot. How could he lose to Yang An? There must be something wrong somewhere else, yes, it must be!
Zhao Ke's tense spirit finally relaxed. He really cared too much, because the ratings of the other two programs were not very high, only about 1%. It can only be said that they can barely maintain their capital, and it depends on whether the subsequent programs can. Can he continue to maintain high quality and build a good reputation? "Swap Life" carries too much of his hopes, so nothing can happen!
Director Li chuckled: "The same goes for TV stations. The competition is too fierce. A set-top box costs 360 yuan a year for an average family and can watch 122 channels. What is the concept? The ratings start at 1% and go down, the more it improves. , that is, to suppress other programs even more, unless it is the kind of incredible program that exceeds the average strength by too much, any program that can truly reach more than 1% is a good program!"
The saying that programs are people is absolutely true.
Zhao Ke's big heart disagrees. He believes that as long as there is a comparison between two similar programs, some people will definitely like one and some will like that. Moreover, he did see many Weibo users saying that "Exchange Life" is not bad, and the audience will I like to see how little brats fight against their parents, how they act coquettishly, and how they act destructively.
The next day, "Exchange Life" continued to play. This time, no one competed with them for the audience!
"Who is Zhu Xiaoming? Didn't you look carefully? It was jointly produced by the four traditional giants. Who is in it? [Qiyun Entertainment]! Oops, I don't know if someone will check the water meter if I say this, I'm okay Afraid… "
After careful analysis, netizens increasingly saw the gap between the two programs.
Five minutes later, the data came in. The first broadcast was 1.3%. Zhao Ke let out a sigh of relief, and Director Li beside him also laughed: "Look, Mr. Zhao, let me tell you, the first broadcast is 1.2%, then the ratings are no problem. , it must be rising steadily!”
After netizens criticized "Exchange Life", they did not forget to bring Yang An out for comparison. They really echoed that sentence. If you don't compare, you will never know the gap between yourself and others.
The highest is 1.9%, the average is 1.2%. As soon as the commercials enter, the ratings instantly drop by 30%. This is very simple. It means that after the commercials, the program has collapsed into a dog. In the end, the ratings are likely to be only about 0.6%. This is an avalanche. !
Just like the first few days of the stock market's circuit breaker mechanism, the ratings index plummeted, showing no sign of rising!
Seeing the data of the first episode of "Exchanging Life" last night, the highest instantaneous ratings were 1.9% and the average ratings were 1.2%. This data made Zhao Ke furious: "Director Li, is that right? This is the first episode, and the highest and highest ratings are 1.2%." Is the average difference that much different?”
"Yes, yes! I asked why it looks so awkward. There is also an editing issue. The 40-minute feature film of "Exchange Life" was released five days a week, which means the total length is 200 minutes. It took a total of one week to shoot, but Yang An shot After half a month, it was finally edited to 90 minutes. What is watering and what is refinement is clear at a glance!"
There are too many forum netizens replying below, and without exception, they all support the forum celebrity and oppose the director's approach.
Zhao Ke's heart dropped when he looked at the comments online.
Zhao Ke sighed: "It's so difficult to make TV programs these days. You can't make any mistakes. If you don't pay attention, the ratings will drop, and the audience will not buy it and choose to watch other programs."
An analysis post was opened on the Haijiao forum next door, criticizing it from a technical point of view: "First of all, the camera looks dazzling. You can't follow up with the camera like a Hollywood blockbuster in "Swap Life", so how about you learn stable shooting techniques for a few years before you can do it again?" ?Look at the photographer of "Metamorphosis", he also shot on his shoulder, why are the shots he took not dazzling?"
"So one is over 16 million and the other is 258 million. This is the gap!"
The program had been broadcast for 10 minutes, and Zhao Ke suddenly realized something was wrong!
"We want to see real changes! You could obviously make the picture more refined and the atmosphere gentler, but you chose to be simple and crude, using violence to attract people's attention and using indulgence to spread tyranny. This is incompatible with the core values of society. It’s against the rules!”
What kind of technical analysis and what kind of content comparison are all bullshit. If it weren’t for Yang An’s shit-stirring stick, he, Zhao Ke, would definitely become an instant hit!
Zhao Ke shook his head: "Business is not easy to do!"
"You're right! The show is about people, and Yang An is positive, so "Metamorphosis" seems to be full of positive energy. This bullshit Zhu Xiaoming was famous for exposing himself, leaking points, selling breasts and thighs, and later followed the trend of reality shows , went to Sanya to shoot model swimsuits, wasn’t he also criticized for looking like a dog? This wretched guy is the director, so "Exchange Life" looks full of negative energy!"
"After watching Yang An's "Metamorphosis" and then watching this shoddy program, I really feel that the quality of the producer and the producer are completely different. The level of the director is thousands of miles apart. Good movies and bad movies can be distinguished at a glance. I can tell!"
Zhao Ke looked at the data table, turned to the detailed graph on the second page, and frowned: "Director Li, that's not right, it's not because of habitual viewing! Why did the ratings plummet by 30% in 20 minutes? 20 minutes… "
"There is also a sense of imagery! The overall style of Yang An's program is neutral and warm. There are many beautiful scenery in the shots, which dilutes the desolation of poor mountainous areas. Even the scenes of earthen houses and earthen stoves, sheep pens and pig pens, the shots It was also post-produced into a cute style. And "Swap Life", let me go, it is really simple and crude! In addition to the [beep] sound, do you have any post-production staff?"
"In order to increase ratings, the director actively intensified conflicts and deliberately created conflicts. This is disrespectful to children and tramples on humanity. What the producers did is quite disgusting!"
Director Li from the projection department of China Beijing TV Station comforted Zhao Ke and handed him a cigarette.
In the projection operation room of Zhongjing TV Station, Zhao Ke stayed there, staring at the ratings image displayed on the computer nearby.
"What a disgusting pussy!"