The real "Warm Wardrobe" quickly became popular, because after trying to buy it, many players found that the clothes of this brand are of high quality, and the shape is also very good-looking!
After all, this brand was designed by a first-class domestic designer, and the materials used are all the best materials. Basically, the quality is similar to that of well-known foreign clothing brands.
However, in terms of price, the price of "Warm Wardrobe" is very close to the people. Players who can afford the game cabin have a relatively high consumption level and quality of life. They were surprised to find that "Warm Wardrobe" is not only of good quality , The price also has an advantage!
In fact, the reason for the low price is very simple, because "Warm Wardrobe" does not need to spend any money on publicity.
Chen Mo has been emphasizing that there is no need to spend money on advertisements, and no advertisements of any kind are required.
Like some internationally famous clothing brands, the monthly cost of online advertising alone may reach several million, not to mention various TV advertising, physical store expenses, etc.
The money will eventually be passed on to consumers, so the clothes of these famous clothing brands actually have a premium.
But "Warm Wardrobe" does not have these expenses at all. It does not need a physical store, does not need to hire a shopping guide, and does not need to spend any advertising expenses. The cost has been reduced all at once.
However, the absence of traditional advertising does not mean that no one knows about the brand.
After the players discovered that the clothes in the "Warm Wardrobe" were so high-quality and cheap, the news quickly spread. After all, food, clothing, housing and transportation are the basic needs of people, and players are no exception.
Soon, many clothes on "Warm Wardrobe" have been bought out, or even completely out of stock!
Li Jingshu and Li Jingsi's cousins were also shocked, isn't this too fast
Before Chen Mo asked them to stock up more, they were still a little worried about what to do if they couldn't sell the inventory backlog and the capital chain couldn't be opened up. But looking at it now, it's really safe because they are too conservative!
What kind of advertising can have this effect
Even if you spend a lot of money to advertise on TV and the Internet, it will take a long time for players to understand, recognize and accept this brand new clothing brand.
However, "Warm Wardrobe" took a completely different route.
"Nuannuan Wardrobe" benefited from the huge player base of Thunder Games and Chen Mo's reputation among fans. From the moment the brand name appeared, it was associated with the current popular games "Beach Mansion" and Nuannuan, so it spread high speed.
At the same time, due to the excellent quality and excellent shape of the clothes, it quickly established a good reputation among buyers.
Once the concept of "warm wardrobe with high quality and low price" is formed in many people's minds, the brand of this clothes will be considered to be launched.
What's more, compared with other clothing brands, Wardrobe has a huge natural advantage, that is, you can try it on online!
Players can try on their favorite clothes in "Beach Mansion", and if they don't fit, they can change to other clothes, and if they fit, they can directly shop online.
Moreover, the system will automatically help you choose the model you want to buy online, so you don't have to go to physical stores, and you don't have to worry about what size to wear like traditional online shopping.
Moreover, because the accuracy of this kind of try-on is very high, buyers will basically not encounter the situation where the gap between the clothes and the seller's show is too large, and the clothes they buy basically meet their psychological expectations.
In this way, there will be fewer bad reviews for clothes.
Therefore, after players discovered "Nuan Nuan Wardrobe", this brand exploded along with Nuan Nuan. Many players had no shortage of clothes, but they couldn't wait to go to the game cabin to try this brand new online shopping experience!
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However, many players have doubts, does Nuannuan Wardrobe have anything to do with the official
It's okay to say, since the game just came out, the real clothes were also made, so there must be some insider information.
If there was a relationship, Chen Mo never admitted it.
Many people asked relevant staff on forums and Weibo, what is the relationship between Thunder Games and "Warm Wardrobe"? Is this an in-game linkage
In fact, regardless of whether there is a relationship between the two, most people still buy it anyway. The reason why everyone is asking is just to confirm.
Soon, Chen Mo announced in an official capacity that "Warm Wardrobe" is a clothing brand under Thunder Interactive Entertainment. All the clothes in it are self-designed, and players can buy them with confidence.
Moreover, all the clothing in the "Warm Wardrobe" in reality is made of the best materials, and the workmanship is all top-notch. If there are any quality problems, the official will handle them properly, and there will never be any fraudulent consumption the situation of the person.
In addition, the official also announced that it will be linked with "Warm Wardrobe". All players who use pink diamonds to purchase the corresponding clothing in the game will get an equivalent amount of money reduction if they buy this clothing in reality!
That is to say, if the player spends 260 pink diamonds to buy a small skirt in the game, which is equivalent to 26 soft sister coins, then in reality, the online shopping of this small skirt can directly reduce 26 yuan.
Of course, clothes bought with gold coins cannot enjoy this kind of reduction, and Celent is already at a loss.
As soon as the news was released, the players were all shocked.
Celent is nothing more than that, isn't it
Isn't this about bleeding?
Obviously, the linkage between the "warm dressing" in "Beach Mansion" and the "warm wardrobe" in reality is a linkage between virtual and reality, which has never happened before.
In the past, the linkage between games and reality was often conceptual, and it was nothing more than selling a themed T-shirt. But this linkage is a high degree of unity between virtual and reality.
Players can try on realistic clothes in the game.
You can buy your favorite clothes in the game in reality.
Moreover, "equivalent amount reduction" has become an unprecedented killer, pushing the shopping desire of all players to a peak!
In previous games, all consumption was bought with virtual data. Local tyrants spend 100,000 yuan to buy a knife, but they can only pretend to be aggressive in the game, and they can't bring it to reality.
But now, players buying virtual clothes in "Beach Mansion" can bring equivalent discounts to the same clothes in reality. Isn't this equivalent to spending no money? !
For example, the price of a small skirt is 299, but in the game it is 99 pink diamonds, which is equivalent to 9.9 yuan. If you buy a small skirt in the game, you will lose 9 yuan and 9 yuan in reality. Isn’t it equivalent to buying a real skirt and giving a virtual one
In this way, virtual skirts cost nothing!
The most clever part of this trick is that it bundles the shopping desires of the three players together.
It is also a piece of clothing in the game. After you buy it, you can wear it for Nuan Nuan, you can wear it for yourself, and you can also reduce the price of the real clothing!
Many players feel that they have made a profit, a big profit!
What's more, the quality of the clothes in "Warm Wardrobe" is already very high, and it is convenient to try them on. Even without these reductions, many people still want to buy them.
Besides, with the word-of-mouth guarantee of Chen Mo and Leiting Mutual Entertainment, everyone is not afraid of being cheated when buying a "warm wardrobe". Anyway, if you run away, the monk can't escape the temple, so if you are dissatisfied, just ask Chen Mo!
Even many rich girls who don't play games very much know about "Warm Wardrobe", and they are all asking how to try on clothes in the game cabin.
In the end, after asking for a long time, I found out that the "Beach Mansion" game itself is free, but you have to spend 2888 on the Thunder game platform...
Many girls said, but we don't play games!
To this, Chen Mo replied very considerately: "It doesn't matter, as long as you register for the Thunder Game Pass, you can also generate consumption records after purchasing the game as a gift and giving it to others."
Many players expressed their conviction and sold the game to people who don't play games? ? There's no one else here!