What everyone didn't expect was that, as a vr game, "Beach Mansion", after adding the "warm dressing" gameplay, it actually drove real clothing brands.
On the official website of "Warm Wardrobe", many popular clothes are completely out of stock, and even some clothes that look mediocre are on the verge of being out of stock.
Many traditional clothing brands, including sellers of various clothing products on the Internet, are shocked. Why
In fact, after careful study, "Warm Wardrobe" became popular because of its linkage with the game. If there is no such a complete "Internet Fitting Room", how many people will buy a clothing that they have never heard of before? brand
Many domestic clothing brands, including some large shopping websites, are urgently researching countermeasures, hoping to develop their own vr game cabin version of the online fitting room.
Obviously, "Warm Wardrobe" has created a trend. In the future, online fitting rooms are very likely to become a revolution against traditional online shopping.
Just like the impact of online shopping on the physical industry, the "online fitting room" model will also have a serious impact on the traditional online shopping model, and even represents the future development direction of online shopping. If any clothing brand or shopping website realizes this later, it is very likely to be eliminated.
Those physical stores that did not pay attention to online shopping a few years ago are not yet fully cooled.
However, after a lot of research, many manufacturers found that the threshold for this seemingly uncomplicated "online fitting room" is actually very high!
These manufacturers must not understand game design, so they can only contact some domestic game companies. But after asking about it, I found out that if you want to make a game of the same level as "Beach Mansion", the investment is huge!
In terms of the cost of previous vr games, the production cost of first-line 3A masterpieces can easily be hundreds of millions of dollars. If it is an open world game, the price will be increased, and there is no upper limit.
Benefiting from the advancement of artificial intelligence technology, designers at home and abroad have used brand-new physics engines, and the game research and development funds have dropped slightly, but the decline is not much
What's more, "Beach Mansion" is made with the leftovers of "Uncharted Sea", and the expressiveness in art is of a super-class level. Other game companies want to do it, and the threshold is really not low.
Chen Mo could do it because "Mansion by the Sea" was born out of "Uncharted Sea", and Chen Mo knew that "Uncharted Sea" would definitely make money, so he launched "Mansion by the Sea" at no cost at all, and the follow-up Very scalable.
But other game companies want to copy "Beach Mansion" from scratch, and achieve the same level of art... That requires a lot of investment, and it also needs a group of top art talents in China.
Therefore, some small game companies and small clothing brands are not qualified to participate in the competition at all.
Some well-known domestic apparel brands are also considering cooperating with big companies like Dichao and Zen to develop an "online fitting room", but the development also requires a lot of investment and some time. During the research and development process, "Warm Wardrobe" has gradually become popular, and it is constantly expanding every day.
What's more, "Warm Wardrobe" also has a virtual idol as a spokesperson, and it has multiple linkages with the game "Beach Mansion" with a high market share, which is an advantage that other clothing brands do not have at all.
Many people lamented that the appearance of "Warm Wardrobe" this time was completely unexpected, and Celent is really getting better at playing.
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On the other hand, many players have been inspired by "Warm Wardrobe", and have conceived possible future expansions of "Beach Mansion".
For example, online shopping malls, visits with friends, independent planning of room layout, linkage with real estate developers or furniture brands in reality
Once the brain hole opened up, they couldn't stop at all. Many people realized at this time that "Beach Mansion" is definitely not a simple gift. Chen Mo has his own ambitions in this product, which is to preempt virtual reality in advance. Heights of the times!
However, unbeknownst to the players, Chen Mo has no plans to continue expanding "Beach Mansion" for the time being.
The reason is simple, the time has not come.
"Warm Wardrobe" is a clothing brand that is closely related to everyone. However, other expansion plans have their own problems, either because the conditions are immature or there is no special competitiveness, and the impact is not great.
For example, online shopping malls do not have any advantages.
For friends to visit, most people are fresh for two days when they first go online, which can only be regarded as a basic function.
Planning the room layout independently is actually a virtual home layout game. This game is available in the market now, but it cannot be used as a core game, but can only be used as an additional game for changing clothes.
Linkage with real furniture brands can also be done, but the effect will not be as good as "Warm Wardrobe".
Players also struggle to try on clothes when buying clothes. When buying furniture, measure the size and look at the photos of the furniture.
Of course, "Beach Mansion" will have more expansions in the future, but for Chen Mo, there is no need to develop those nonsense gameplay at present, and it is not too late to consider it when the time is right.
The research and development plan of "Uncharted Sea" is still in progress, and the game production itself does not have too many difficulties, the only problem is time.
Strictly speaking, the current "Uncharted" has achieved the ultimate in similar adventure-themed gameplay. Chen Mo took out the content of the previous "Uncharted" series just to complete the completeness of the entire series of plots, which is equivalent to a continuation This topic is very popular, but it is very difficult to push this topic to a new height.
While developing the new content of "Uncharted Sea", Chen Mo has also begun to consider recruiting manpower to prepare for the establishment of the new game project.
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In the European and American markets, the popularity of "The Lost Treasure" was completely blown by "Uncharted Sea". In terms of sales, the sales data of "The Lost Treasure" in the same period was only one-tenth of that of "Uncharted Sea". It was extremely miserable.
Such a tragic crash reminded many players of g and "League of Legends" many years ago.
It seems that every time GA is full of confidence and wants to develop a work of conscience, Chen Mo will suddenly jump out and step on it for him.
But this time for Ga, it was a heavy loss. After all, g is just a p game, even if it is purely losing money, the rich and powerful ga will not frown more, it is completely within the acceptable range.
But "The Lost Treasure" is different, GA invested too much in this game!