"It's my turn, it's my turn, give me a silver one quickly, and give me four batteries for one dollar." A blond young man shouted loudly, holding up two hundred-dollar bills.
"Sir, this is your shopping invoice. If it is damaged by non-external reasons within three months, we will guarantee it, replace it within one month, and return it within one week." The clerk handed the box to the young man while mechanically said.
The person behind shouted: "After you finish shopping, leave quickly, we are still queuing up here."
Looking at the long queue at the door of the store, Feng Yu also looked happy. MP3 is completely popular now, and everyone knows how useful this product is.
Moreover, this product has also been regarded as an epoch-making product. Many people believe that this product will definitely replace other portable players and become the mainstream.
Moreover, using MP3 is a fashion now. If you are still using Walkman, CD, MD and so on, then it is useless!
Don't think that European and American kids don't know how to compare. In fact, comparison is more serious there than in China, and brands are more valued.
It just so happens that AIWA is one of the leaders in the field of portable music players, and the brand is quite worthy.
What's more, the technology is also excellent, both in terms of sound quality and product design, they are all so excellent and unique!
On the day the third generation MP3 was launched, there was a queue outside. Fortunately, Hajime Yagyu had already ordered the factory to work overtime, otherwise the stock would have been out of stock on the first day.
"Boss, not only are our stores extremely popular, but even the dealers are constantly contacting us to place orders. With a retail price of 199 US dollars, we can earn more than 50 US dollars on average. We expect the sales volume of this product this year to be Over a million units!”
Only one million? Feng Yu is a little dissatisfied. The best-selling product of the Walkman can still reach sales of one million units. This is MP3, a higher-tech MP3. How come it only sells one million units
Feng Yu nodded, how did those merchants in the previous life sell? Or are there any famous marketing cases in the past life
Feng Yu suddenly hit his head and thought of an idea, that is hunger marketing!
"Yagyu, have you ever thought that we can accept orders?" Feng Yu asked.
"Order? Why order? We have it in stock." Yagyu Hajime asked in surprise.
"No, our products are too popular, so we don't have enough to sell!" Feng Yu said with certainty.
"No, when the first generation of mobile phones was released, I asked people to update the factory's production lines. We reduced the production lines of Walkmans, CDs and other products, and increased the production of MP3s. The monthly output exceeds 150,000 units, not to mention We started stocking up more than a month in advance," Hajime Yagyu defended.
He didn't want to leave an impression on Feng Yu that he was not able to do things well. He was old, and maybe in two years, Feng Yu would choose a new successor. He also wanted to prove to Feng Yu that he was a qualified helmsman. And his health also allows him to continue working for AIWA.
"Yagyu, you don't understand what I mean. I mean, if we announce to the outside world that our products are going to be out of stock, giving consumers the illusion that if they don't buy them, they won't be able to buy them anymore. What do you think will happen?" Feng Yu? reminded.
"In this case, there are two possibilities. First, some people will choose products of other brands that are cheaper but of much lower quality. After all, there are more than ten MP3 brands on the market at this time, although none of them are of high quality or poor quality. The functions are comparable to ours. But just like the Walkman, ours sells for twenty-two dollars, while other products cost five or six dollars, and many people will buy it."
"The second possibility is that more people will come over and queue up to buy our products, which will greatly increase the sales of our products in a short period of time. But in this case, our products may really be out of stock. !”
"Yes, your analysis is very good, but have you ever thought about it? First, even if other companies' MP3 players are cheap, they will not be less than one hundred and fifty US dollars. Although they have fewer functions than us, their technology Even worse, the cost will not be much cheaper than ours. Therefore, there will not be a strong price advantage. If they are willing to spend one hundred and fifty US dollars to buy an MP3, they are willing to spend two hundred US dollars. They will never buy it for fifty US dollars. Got a defective product!”
"Second, it is true that we advertise that we have insufficient inventory, and many people will come to rush to buy it. But what happens if it is out of stock? Have all our products been sold? As for those who have not bought it, we can provide ordering Service, if ordered, can be cheaper by ten dollars. In this way, we can use their deposit to produce products or even modify the production line. I said that the walkman market still has a few years, but the CD player market will It's shrinking rapidly, so cut back on CD player production."
Use their deposits to produce our products. Hajime Yagyu admired this idea.
No matter what company you are in, funds are very important. Especially in manufacturing companies, once the capital chain is broken, it will cause the risk of company bankruptcy.
Although AIWA has sufficient funds, it paid some dividends last year, increased some investment in product research and development, and also changed the product production line. The company's funds are not very rich.
This year, they have invested a lot more in advertising. The lawsuit is still not over yet, and the legal fees and public relations expenses they have spent are no longer a small amount.
If you can use other people's money to purchase materials and produce products, the financial pressure will undoubtedly be reduced a lot. More importantly, this move will definitely stimulate product sales.
Nowadays, MP3 is a trendy electronic product. Among those rich young people, who doesn’t want one? Rich young people have more than one million, or more than tens of millions.
And when his friend has one but he doesn't, he will feel shameless and envious of the other person.
At this time, even if they know that it is not in stock, they will want to order one. Even if you have to wait half a month or even a month for this, that's not a problem.
This is a portable music player that can really be put in your pocket, which is much more convenient than other products. It's easy to hold even when they go out for exercise.
"Boss, you are so creative. Although it reduces our profits, it also greatly reduces our financial pressure and risks, and it can also greatly increase product sales. This year I am confident that Let’s increase the sales of this MP3 player to two million units!”
Feng Yu patted Yagyu Hajime on the shoulder: "Very good, this is the Yagyu Hajime I know. We want to bring users the best sound quality enjoyment and crush other competitors under our feet!"
"Don't worry, boss, I guarantee that any other company, even if they are put together, will never be able to compete with us in MP3!"
(End of chapter)