Mu Liangjian, the president of Suni, was talking to Norio Dahe at this time.
"Dahe, you have been working at Suini for a long time, right?"
Norio Ohga's heart skipped a beat. After saying this, why did he feel as if he was about to be kicked out of the management
"President, I have been working in Suini since I started working."
"Well, your contribution to Sunny is obvious to all. When Sunny was in the most difficult time, you took over as president and slowly turned Sunny Columbia Pictures from losses to profits. This time was shorter than we imagined. Much more." Mu Liangjian praised.
"It's all under the command of the president, I'm just executing it." Norio Ohga said modestly. In fact, he knew that the reason why Sunny's film company was able to turn a profit was because the value of their copyrights was redeveloped.
And why has the value of copyright been redeveloped? That's because the emergence of VCD and DVD allowed them to sell a large number of movie discs.
And all this was actually because of Feng Yu, whom he hated the most. If Feng Yu's company hadn't invented the VCD, there wouldn't have been any CDs sold.
"Sunny, in the field of music players, you have asked people to focus on the research and development of MP3. So, do you also think that MP3 will replace other portable players?"
"Yes, in fact, except for MD players, our Walkmans and CD players have lagged behind AIWA. Even companies such as Songxia, which we suppressed at the beginning, have also taken away some of our market. And these Compared with MP3 products, there is a huge gap. The only shortcoming of MP3 now is the sound quality, and everything else is already ahead."
"Oh? You're completely ahead? I can't see, can you? Can MP3 be recorded? Don't forget the advantage of our MD, that is, we can record and play by ourselves."
Norio Ohga's eyes brightened, and he knew how to break through the predicament in front of him.
"Thank you, President, for your guidance. I understand. In the future, our Sunny MP3 will definitely surpass AIWA and regain the leading position in the field of portable players!"
…
"President, I just received news that there is a problem with AIWA's MP3 sales!" the assistant ran in and said excitedly.
"Oh? What's the problem?" Norio Ohga was also a little excited. If his competitors were unlucky, this would be their opportunity. What she hopes most is that AIWA’s MP3s have quality problems!
"Their products are out of stock!"
Norio Ohga had a dark look on his face: "The products are all sold out. Are you telling me that this is good news?"
"But after they ran out of stock, the market demand for MP3s is still increasing. So if consumers can't buy AIWA, will they come to buy our products?" The assistant looked happy, and this time Suini MP3 sales will definitely be very good.
Ohga Norio was a little angry at his indifference. When did Sunny become a mere scrap? We have always competed head-on with each other and then defeated each other.
Just like game consoles, when Rentiantian left us, we made our own PS game console, and surpassed Rentiantian in terms of market share.
Now you don’t want to think about how Sunny’s products can surpass the other’s. Instead, after the other’s products are sold out, you feel complacent because our products can take advantage!
Norio Ohga is a little disgusted with this assistant now. After a while, we will find another one, and this one will be put to the subsidiary company for training.
"Okay, I understand. Let the factory speed up production and reduce costs. Let's take the opportunity to seize the market." Norio Ohga waved his hand impatiently.
Although he refused in his heart, he had to admit that this was indeed a good opportunity to increase Sunny's MP3 sales.
When a company's product sales surge and its market share increases, it is also a good promotional selling point. Let users know that more users will choose our products. There must be a reason why they choose our products. As for whether the reason is better quality, cheaper price, or higher cost performance, let users guess.
In any case, they would never say that they got a bargain because their competitors' products were out of stock.
…
"President, Sunny suddenly increased their MP3 advertising campaign, and they began to distribute a large number of products to the market." The deputy reported to Yagyu Haohui.
"Really? How much is our order quantity?" Hajime Yagyu asked calmly.
"As of nine o'clock this morning, there were 86,123."
"Well, don't worry. Let's notify the publicity department and let them start."
Hajime Yagyu has certainly considered that once AIWA's products are out of stock, companies such as Sunny will inevitably take the opportunity to expand their publicity efforts and strive to let their products occupy the market.
But how could Yagyu Hajime give up the market? Even if we have no products to sell, we can still prevent your products from being sold!
…
Suini's specialty store suddenly had a large influx of people today, all holding Suini's MP3 boxes and coming to return them.
"Return it, what kind of junk is this? How dare you sell it so expensively!"
"It's just that it's completely incomparable to AIWA's functions and quality. It looks ugly, and I didn't even say that!"
"What kind of high-quality enjoyment? This sound quality, how dare you say it is high-quality? I bought it to listen to music. Listen to the sound. Can you listen to the songs played! This is not enjoyment at all, it is clearly torture!"
"Refund, refund!"
The store manager of Sunny was sweating profusely. What was going on? As soon as the store opened in the morning, there were so many returns. In this way, which other customers would buy their products
Especially once it hits the news, it will definitely have a major impact on Sunny's brand, and he will definitely not be able to continue his job as a store manager!
What made him panic was that there were actually many reporters outside, carrying cameras, filming this scene. He immediately asked someone to go out and stop him, but there was no way he could stop him.
…
Norio Ohga was watching the news in the office when he suddenly saw a live news program. The person interviewing him was from their Sunny store.
Well, there are a lot of people in the store. Is this done by the public relations department? It's done well. In this way, consumers will think that Sunny's products are still so popular.
But soon, he realized something was wrong. Why did the store manager run out with someone and stop the reporter? And those people in the back holding Sini MP3 boxes were actually shouting for their money back!
What's going on? Sunny was returned and even appeared on TV. What do those guys in the public relations department do for a living
Before he could call someone from the public relations department to come in, he heard a loud shout from the TV: "What does it mean that Suini sold us defective products? Does it mean that all products produced by Suini are defective?" Do you want the product? Refund the money, we want the money back!"
Norio Ohga felt that his blood pressure had risen sharply, and the products produced by Sanni were all defective products. Who said that!
Those who control quality in the factory will be severely punished. Is this going to ruin the brand of Sunny
(End of chapter)