In the previous life, in China alone, there were hundreds of payment software, but in the end, there were only a few that survived.
The advantages and disadvantages of those payment software have been summarized by others for a long time. Feng Yu dare not say that he knows everything, but at least he knows it better than these people who have never done it before.
Just the way this payment software is promoted can make them absolutely dumbfounded!
What is the promotion method of Beibao at this time? One is naturally eBay's web advertising promotion. When you enter eBay's web page, you can see a large advertisement for Beibao. Of course, advertising fees are paid for this.
Another point is Beibao's email advertising promotion, which is the most important.
Beibao's payment method requires you to leave an email account. When the buyer pays, the seller will be notified by email.
If the seller wants to withdraw the money, he also needs to register a Beibao account. In order to withdraw the money, it only takes less than a minute to register an account, and of course they will not refuse.
In this way, Beibao's users can achieve extremely rapid growth.
eBay originally had its own payment business, but since Beibao joined it, its payment business has continued to shrink, while Beibao has developed rapidly.
Now, eBay's payment business will be independent and merged with Beibao, and Beibao will also serve as eBay's only official payment platform.
In this way, Beibao's interests are closely aligned with Yibei's. But the boss on Beibao's side is Feng Yu, and the boss on Yibei's side is Kirilenko.
In Feng Yu’s view, Beibao’s original email promotion method still had some serious shortcomings. Email advertising needs to be able to attract users' attention at a glance and express the most information in the shortest possible language.
In the past, Beibao was forced to use Beibao because sellers wanted performance, thus increasing the number of Beibao users. But this method is too passive.
Fortunately, eBay is an auction website, and the identities of sellers and buyers are constantly interchanged, so the promotion of Beibao is relatively smooth.
But at this time, eBay had already begun to enter other countries in the United States and started to acquire other auction websites to expand eBay's business scope. Then Beibao, as the official payment platform of eBay, must also be promoted to those countries.
First of all, countries use different currencies.
You can't say that this is an American company and requires customers to settle in U.S. dollars. Most foreign users do not have U.S. dollars in their accounts.
Fortunately, when Beibao was promoting this issue to Canada, Feng Yu reminded them in advance that they needed to achieve multi-currency settlement, and at the same time, each currency could be converted into the currency of the country when it reached the other party's account. This You need to cooperate with the bank in detail.
Of course, this exchange also requires a handling fee, which can also allow Beibao to make a fortune.
The handling fee cannot be too high, otherwise users will find it uneconomical. But it won’t work if it’s too low, which will reduce Beibao’s profits. There is a balance point here that is difficult to grasp. Different countries will adopt different rates in the future, but the overall difference will not exceed one percent. It mainly depends on the details of cooperation with banks in various countries. If the other party wants more, Beibao will naturally want more.
This feature of Beibao will be more convenient than online banking, and it will also allow eBay to conduct cross-border transactions better. However, it is not easy to use traditional email promotion methods.
Email promotion is most suitable for Beibao, because registration of Beibao requires binding an email account. So Feng Yu made more requirements for Beibao's promotion department.
Email promotion must meet certain standards. For example, stimulation should give readers a strong sense of stimulation and stimulate them to click on the link. For example, the withdrawal of funds used before is a way of stimulation, but it is not enough stimulation for non-Ebay users. At this time, new stimulation is needed.
It also needs to be clear and concise, using as few words as possible to let readers understand what you want to express, what your intentions and purposes are, and don't let readers guess. Although people are curious, more people will regard this as spam and click the cross button directly.
Another important point is to enhance the atmosphere and create a feeling for users that the content in this email is a good opportunity for you.
The email should be eye-catching. You can use some bright colors and pictures to achieve this purpose. If you use GIF animations, the effect will actually be better. Although the GIF format at this time has been developed for more than ten years, due to the speed of the Internet at this time, the definition of the picture is not too high, and the colors are generally 256 colors, which means it does not look real. But the effect is much better than ordinary static pictures. Animated pictures are always more attractive.
If the network develops better in the future, you can also directly create a video connection, click on this, and play the video directly, which will give better results.
Another point is that Beibao needs to be combined with eBay’s email promotion to form a bundle. When a user registers for eBay, a Beibao client will be bundled with it. Similarly, when a user registers for Beibao, they will see eBay's promotional advertisements, allowing you to see the discount information above at a glance.
At the same time, Beibao is signing payment platform cooperation agreements with more Internet companies, making users feel that with Beibao, they can use it on different websites, and even have the illusion that it can be used on all websites.
Of course, this is a goal, but it is unlikely to be realized. No payment software can achieve such a monopoly. Unless Beibao does not charge fees, then Beibao will lose its largest source of profit.
…
At this time, the payment package also appeared on the ground, and began to appear on Amazon’s website payment options, and was the first one by default. The promotion of payment packages also uses email promotion. Get a list of email accounts from Beibao, and then start pushing advertisements according to this.
The most important point here is that the discounts are exciting and time-limited. Let customers see the countdown and immediately think that if they don't buy quickly, the opportunity will be missed.
When they click on the ad link and enter the Amazon page, there will be a floating window on the right side that shakes constantly to attract them to click on it. Above it is the registration link for the payment package.
It tells users the advantages of the payment package, credit guarantee, and is jointly signed by Feng Yu and Kirilenko. The advertising slogan is, you shop, I guarantee it, safe, simple and fast.
There are also images of Feng Yu and Kirilenko. The two shake hands and look like they are working together happily, but Kirilenko is from the front, while Feng Yu is from the back.
After this email was received by many of our users, everyone noticed the payment package. The world's second richest man and the richest man in Eastern Europe jointly guaranteed that it would be safer, so the number of registered users of the payment package began to grow at a rapid rate.
(End of chapter)