In the past few days, Feng Yu planned to return to the United States to see the stock market there, but Zong Qingxian told Feng Yu that he had an idea and wanted to discuss it with Feng Yu.
"You said we are a chain of fast hotels?" Feng Yu held his chin and thought. It seems that this business is still in its infancy. There are also some chain hotel brands in the previous life, but they have not yet formed a large scale.
For example, Jinjiang Inn is mainly located in Magic City, and Rufang Hotel is located in Beijing. It seems that I haven’t seen the others yet.
"Mr. Feng, our subsidiaries travel frequently on business. Although they all stay in our own hotels, why not merge these hotels together to form a chain brand? In this way, we can Having dozens of chain hotels in many cities across the country will give others the feeling that we are the strongest and can provide the most secure stay."
"More and more people are traveling for business now. They want to stay in big hotels. It's too expensive, and they won't be willing to bear it, and the company may not reimburse them. It's better to stay in small hotels. It's dirty and messy, which affects their rest and affects their work the next day. In the past, we The hotel doesn’t have any brand, it’s just called Factory Hospitality Hotel or something like that. Although it has a sign saying it’s open to the public, the occupancy rate is not particularly high.”
"Once we form a chain brand, we can also sign accommodation agreements with some companies. Those with company certificates can get discounts on accommodation fees, and can also accept phone reservations. In addition, our own company's business trip accommodation, There is also accommodation for merchants, and the average annual occupancy rate will not be less than 80%!”
Feng Yu clicked his eyes: "If it's 80%, is there any profit?"
"Yes, the profit should not be less than 20%."
"Do it, why not do it!" With 20% profit, what else should you consider? Chuanrong's accommodation industry will not bring huge profits, but it is absolutely stable.
No one can live without food, clothing, housing and transportation.
"Do you think it can be done?" Zong Qingxian was a little excited. Judging from Feng Yu's attitude, this business would be a good one. Although he also hired someone to conduct market research and prepare a detailed plan, he still felt unsure. After all, he had never done this before.
"Of course. But a hotel chain also needs a resounding name. What name do you plan to give it?"
Feng Yu had several classic names popping up in his mind, such as "Youjian Inn", "Tongfu Inn", and "Rouge House". Ahem, delete the last name.
Zong Qing was curious first. When Feng Yu named the company, it was just the two prefixes, either Fengyu or Taihua. Didn't he call it brand effect? What, are you going to come up with a new name today
It would be difficult to give it a new name. Zong Qingxian wouldn't be able to take advantage anyway, so it's impossible for the hotel to be called something like Lehaha or Xizhilang.
"Does Mr. Feng have any good ideas?" Zong Qing asked tentatively.
"How about calling it Yuelai Inn? Let consumers stay happily and leave happily." Feng Yu asked excitedly.
"Yelai Inn? It sounds a bit old-fashioned. It seems to be from a martial arts novel, right?"
"Sound familiar, right? It sounds familiar. If you give it a new name, others won't know it. If you give it a name that everyone is familiar with, it will be easier for others to find it. When we got into the taxi, the driver asked where we were going, Yuelai Inn! What a feeling."
"Do you feel it?" Zong Qingxian was a little confused. Why did he always feel that Feng Yu's naming was a bit of a joke
But there's nothing wrong with the name, as long as people know it's a hotel. Although the inn sounds a bit different, it is not difficult to understand. Anyone who has watched TV these days should know what an inn is.
"Then should we add a hotel, like a big hotel, with food and accommodation?"
Feng Yu shook his head: "Forget it, just make a small kitchen and have breakfast. What we want to build should be an express hotel. What is an express hotel? It means convenient check-in, cheap price, clean and comfortable. Traditional big hotel , there are restaurants, even entertainment, and shopping, but we don’t want any of these. The consumer groups we target the hotel are business people on business trips and ordinary working-class people, um, including college students.”
"Including college students? Which hotel do college students stay in?" Zong Qingxian asked in surprise. Don’t college students all live in dormitories
Feng Yu looked at Zong Qingxian: "Hey, old Zong, your concept needs to keep up with the times. Let me ask you, do many college students fall in love now? When the love is strong, you can't help it, then it doesn't matter. Is it an accident? Men and women in university dormitories are not allowed to visit dormitories. What should they do? They can only come out and get a room!"
Zong Qingxian said deliberately: "Mr. Feng is very experienced in this area."
"Ahem, I just heard that. We gave up other services and focused on the core accommodation to strive for excellence. Others come to the hotel, to put it bluntly, just for accommodation. For other things, you can go It's somewhere else. I remember there seem to be restaurants across from our hotel, right? Some of them are quite big, right? But breakfast must not be canceled, it can still attract customers. "
"Is there anything else I should pay attention to?"
Feng Yu tried hard to recall how the interior was decorated when he stayed at an express hotel in his previous life, and how it was different from the hospitality hotels that were about to be merged at this time.
"Many of our rooms now have two beds, or even three beds, right? The three-bed rooms have been changed to two beds, and they are called business standard rooms. Some rooms have a large double bed for couples. Some people are at home. I’m used to sleeping in big beds, but I’m not used to small beds in hotels. In addition to the original coffee table and chairs in each room, some rooms add a set of sofas. In addition to having a TV in each room, some rooms should be equipped with network cables.”
"Wait, please speak slowly, I'll take note of it." Then Feng Yu saw Zong Qing take out a recording pen, open it and put it on the table.
Your sister, why do you feel that your status has been reversed and I have become a wage earner
"Mr. Feng, as you just said, I have some questions. We changed the room with three beds into two, and then added a sofa. What if there are not enough beds?"
Feng Yu glared at Zong Qingxian with hatred: "Isn't this better? Originally, they could live in one room, but now they have to open two!"
"The cost of the network cable you mentioned is not low."
"Those with Internet cables are called deluxe business rooms. The Internet is free for them to use, but they need to bring their own laptops. Then we can earn back the cost of the Internet from the room fee."
Do you really think the hotel has free stuff? Even the small toothbrushes provided for free are included in the room rate!
To be continued.