After Feng Yu drank a can of Force with his legs crossed, Zong Qingxian came back with a somewhat embarrassed look on his face. When he was on the phone, he forgot that his daughter lived with his wife.
"Mr. Feng, that's it. I'll arrange for people to start remodeling the hospitality hotels. Then I'll use cash to buy the hospitality hotels from the subsidiaries. Bingcheng Machinery Manufacturing Group, please help me say hello."
"Hey, hey, I haven't finished speaking yet." Feng Yu grabbed Zong Qingxian, who was about to leave, "How many hospitality hotels do we have now?"
"Bingcheng, Shencheng, Jingcheng, Jinmen, Xianyang, Magic City, Jinling, Hangcheng, Sichuanfu, Xiamen, Pengcheng, Yangcheng, Hefei, Ningbo... There are twenty-four in total, so the scale is not small. ?”
Feng Yu shook his head: "This hotel chain should be larger in scale. First of all, it must be available in all provincial capital cities, and secondly, some larger cities must also have it. Big cities like Beijing and Shanghai should also have it. There is more than one. Looking back at Yuelai Inn, we also need to advertise so that we can promote our industry standard for fast hotels."
"Is it feasible to open so many hotels at once? Do we have to find places to build new hotels now? Or should we acquire other existing hotels?"
"Acquire ready-made renovations. This is faster and will bring in repeat customers. Remember to choose those in popular locations so that the vacancy rate will not be too high." Feng Yu reminded.
"That's easy to do. It's right next to our Taihua Supermarket. Generally, there are hotels like this nearby. We can buy them and transform them into express hotels. It won't be too troublesome. But in this way, our investment It’s going to rise a lot again.”
"Don't worry, this investment will definitely be earned back. Now we have to make the price cheaper. What was the price of a standard room in our hotel before?"
"Between sixty and one hundred and twenty. Prices vary in different cities."
so cheap? Feng Yu remembered that before he was reborn, he and his wife once stayed in an hourly room in an express hotel, which cost 80 yuan. But considering the current prices, it’s quite normal.
Nowadays, most small hotels in cities only cost between 20 and 50 per night. They also have hot water and TV, but the TV is not very clear. Hot water is only available for a limited time and is hot and cold. The rooms are also very small, or even non-existent. window.
As for larger guest houses, the price gap reflects the difference. There are dozens of yuan, hundreds of yuan, and even hundreds of yuan, and the conditions are also different.
In larger star-rated hotels, the price ranges from several hundred to several thousand yuan. Those star hotels take the high-end route and are expensive.
"Based on the standards I just mentioned, what price do you think should be appropriate? Is it okay to increase the price?"
"Price increase? Didn't you say that this express hotel is meant to be cheap?" Zong Qingxian was a little confused. He definitely heard this correctly.
"But our services and accommodation conditions are better. The rooms in some star hotels are not necessarily much better than our deluxe business rooms. If other hotels want to have the same conditions as ours, then their management costs It will definitely be higher than ours, so our profits can be guaranteed to be higher. The premise is that their housing prices are the same as ours."
"In this way, you can do some research to see what the prices are in other ordinary hotels, guest houses, etc., and also compare the prices in three-star hotels. Well, then ask the sales staff who are always on business trips to fill in the price they can accept. What is it? As for the price, I think it should be fine if it goes up by 50%."
"What? It rose so much all of a sudden?"
"Is it a lot? Sixty yuan has become ninety yuan, and the services we provide are also different. We just want to be different from other small hotels. We can't invest so much and still have the same price as small hotels, right? Although we come Even if we say we are in a price war, we will not lose, but wouldn’t that mean we are at the bottom of the pack?”
"The price is too high, so they may not come to stay, right? Some previous regular guests may also choose to leave."
"Old Zong, I just took Taihua Supermarket as an example, why didn't you react? Taihua Supermarket has a way to attract customers, called membership cards!" Feng Yu reminded.
"You mean, this hotel can also get membership cards?"
"Why not?" Feng Yu asked, "The advantage of being a member is that you can book in advance and check in first. And you can get discounts on room rates. Different discounts can be given according to different levels of membership."
"Are you going to get a discount on the room rate?"
"Of course there will be a discount. In the peak season, it doesn't matter if the house price is higher, since there are many people anyway. But in the off-season, some promotional prices must be given, especially for members. The promotion intensity can be appropriately increased to make them feel that they are taking advantage of it. In this way, when they stay in a hotel in the future, the first thing they think of is our Yuelai Inn. And their friends will also be brought by them. Although not everyone can apply for a membership card, such regular customers The method of soliciting customers also has a lot of promotion effect on the hotel’s sales.”
"How much discount is appropriate?" Zong Qingxian asked in detail.
"According to different membership levels, you can be given 95% off, 92% off, 12% off, 15% off, or even 20% off, etc. You can even launch a 20% off discount. In this way, it is equivalent to our house price It has only increased by 20 to 30%. Compared with our better accommodation conditions, I believe more people will choose to stay. No matter which level of membership card you have, you will be given a breakfast coupon, and one room is limited to two people. , that is, complimentary breakfast.”
"By the way, breakfast doesn't just have to be steamed buns, rice porridge, etc., it should give guests more choices. It's all like a buffet, allowing guests to help themselves, making them feel that this breakfast is very affordable. If ordinary customers want to buy breakfast The coupon costs at least ten yuan!”
"Ten yuan for a breakfast? Isn't that too expensive?"
"Sign up as a member. Breakfast is free for members, and the room rate is discounted." Feng Yu said with a sideways glance.
Zong Qingxian couldn't help but laugh: "You can think of ways to promote membership cards just for breakfast. So how should this membership card be charged?"
"Just lose the discount equivalent to three room rates. Then you can also launch a campaign. After staying for a certain number of nights in a year, you can upgrade the membership card. The membership card not only discounts room rates, but also discounts on other consumption in the hotel, such as cigarettes and water. You can still enjoy discounts on anything else. You can think about it yourself." Feng Yu looked like he was too lazy to think about it any more.
In fact, Feng Yu only wanted to come up with so much, and he didn't know if there were more.
Zong Qingxian sighed in his heart, Mr. Feng really knows all about business. He casually mentioned so many good ideas for an idea I came up with on the spur of the moment. What a genius.
… (To be continued.) (Just Love Network)&>