"Taihua electronic cigarettes are not tobacco, they can also be smoked."
"An epoch-making product, Bonjour's invention, Taihua electronic cigarette, does not contain tar."
"You deserve the choice of hundreds of millions of people."
These advertisements appear in various media in the United States. Many people are very surprised. What are e-cigarettes
Electronic products, as the name suggests, must use electricity, right? Cigarettes are the first thing that enters the mouth. Many people’s first reaction is that smoking e-cigarettes is like eating batteries!
Feng Yu also looked at the advertisements in the newspapers. Guo Shina thought that he was trying to place advertisements in newspapers. The next step should be TV stations, the Internet, magazines, etc.
But the next day, Feng Yu realized something was wrong. Why did newspapers begin to satirize e-cigarettes? To say that electronic cigarettes are deceiving is to deceive oneself and others. There is no way to combine electronics and cigarettes. That is a false proposition!
No, is Gerstner's popularity so low? When he promotes a product, someone immediately jumps out to speak against it? Gerstner is still the chairman and CEO of IBM. How dare those people be so sarcastic
Then, a rebuttal from Gerstner's tobacco company appeared in the media, saying that this was a substitute created for the health of smokers, which could greatly reduce the harm of smoking and reduce the harm to people around smokers. .
At the same time, this article also wrote a comparison of the main components of tobacco and the main components of e-liquid, and explained that e-liquid was developed by pharmaceutical companies and is used to quit smoking.
The pharmaceutical company that invented e-liquid, the same Huaxia Bingcheng Pharmaceutical Group that developed Viagra, continues to create magic.
This year, the sales of Viagra in the United States have further increased. Although Pfizer has changed the formula and developed a sustained-release drug of Viagra, which can maintain excitement for a long time, people who are sick feel that the effects are slow after taking it. After taking it, some people feel that the effect of the medicine is too long-lasting and affects their normal life.
Therefore, Bingcheng Pharmaceutical Group's Viagra is the best-selling drug of this type. There is also a company in Germany that has developed a drug similar to Viagra. The main ingredients are the same, with some other ingredients added, and the efficacy is between Viagra and Viagra. The drugs of Viagra and Pfizer are also the main competitors of Viagra.
But no matter what, Viagra, as the pioneer, is still the most famous. When ordinary people want to buy similar drugs, their first choice is Viagra, not other drugs.
As for Viagra being a prescription drug, many countries have very strict regulations on this. That is nonsense. Are sleeping pills still prescription drugs? When people really want to buy them, aren't there many people who can buy them? Not to mention that those pharmacies have also seen the profits of Viagra, and they will automatically help make up some fictitious prescriptions to cope with the inspections of the government departments.
This is even more true in the United States than in China.
Furthermore, the name of Bingcheng Pharmaceutical Group, which produces Viagra, is becoming known to more and more people. This has also made the nutritional drugs produced by Bingcheng Pharmaceutical Group become more and more popular.
Bingcheng Pharmaceutical Group has acquired a pharmaceutical factory in Canada, specializing in the production of nutritional drugs and Viagra, for sale in North America, while trying to gain a foothold in North America.
Feng Yu understood that this article was specifically brought by Bingcheng Pharmaceutical Group when Gerstner promoted it in accordance with the requirements of the contract.
It’s just that the Taihua brand is not well-known in the United States, but this article specifically emphasizes that this Taihua e-cigarette is owned by Taihua Holding Group, which is enough.
Although "Fortune" is reluctant to admit it, Taihua Holdings Group is still among the world's top 500 companies, although it ranks in the bottom fifty. But many people also believe that it is because many companies under the Taihua Holdings Group are not listed, so their market value is not high.
Of course, if "Fortune" knew that the major shareholders of Xinlang, Nahu and other companies were also Taihua Holdings Group, perhaps this ranking would rise a lot.
In Feng Yu's view, there is absolutely no problem for Taihua Holdings Group to rank among the top 50 in the world. Although the top 100 companies on the list at this time all have market values of hundreds of billions of dollars, they are all obviously inflated.
For example, WorldCom and Enron are also on the list, so you know that this list is actually very problematic. What Fortune investigated was only superficial.
If the chairman of Taihua Holdings Group were not Feng Yu, he might not even be on the list.
With these two prefixes, many people have become curious about Taihua e-cigarettes and plan to try them. However, the newspaper said that electronics and cigarettes cannot be combined at all, which makes many people think it is very reasonable. Have you heard of electronic cheese
In the next few days, two factions began to form in the newspapers. One group said that e-cigarettes are a scam, and the other group said that e-cigarettes are an epoch-making product that perfectly combines technology with tobacco alternatives.
…
"Boss, what is Gerstner doing? Why does e-cigarette fall into the whirlpool of public opinion?" Ralph was a little unhappy. He felt that the boss seemed to have chosen the wrong agency this time.
Gerstner is getting older and is no longer as high-spirited as he used to be.
Feng Yu said with a smile: "Have you not noticed that the debates between the two sides on e-cigarettes are increasing the popularity of our Taihua e-cigarettes? Although public opinion is mixed, the sales of e-cigarettes are soaring."
Ralph was stunned, thought for a moment and asked: "Boss, do you mean that this debate was deliberately condoned by Gerstner?"
"Not only that, I suspect that the initial debate articles and even critical articles were written by Gerstner. Have you not noticed that many people have now joined the discussion on e-cigarettes? Including online news, online forums, Even some TV programs are discussing e-cigarettes, and the term e-cigarettes has attracted more and more people's attention."
Another benefit of the Internet is that it spreads more widely. The more people discuss it, the more it will increase the popularity of e-cigarettes. Even if they are curious, many people will buy it back and give it a try.
This kind of marketing method made Feng Yu secretly applaud. Gerstner is really awesome!
Only then did Ralph put aside his contempt. It turned out that this was all Gerstner's marketing skills. From this point of view, Gerstner was still worthy of his name.
"Then boss, do we want to give him a push?"
Feng Yu shook his head: "No need. Gerstner has good control over the current rhythm. If we join rashly, it may be counterproductive. By the way, did Gerstner release that news?"
"It has been released. We will know tomorrow how big the response will be. Boss, can this really be imitated by many people?"
"Everyone has curiosity, and you haven't noticed that teenagers here in the United States are more free at best, but lack discipline at worst. So the smoking rate among teenagers here is higher than that in China. Much more. To make them more interested in our e-cigarettes, is it better than ordinary tobacco?"
Feng Yuxin said, let’s try this marketing method with the United States.
(End of chapter)