At this time, Gerstner was also listening to the assistant's report on the sales of this new product, e-cigarettes, in the past few days.
It must be said that it is still very difficult for people to accept the launch of a new product, especially a product that has never appeared before.
Gerstner used debates in the media and allowed everyone to participate in the debates to increase the attention of e-cigarettes. This trick is very clever, and it has indeed increased the number of e-cigarette consumers, many of whom come out of curiosity or even criticism.
However, this growth momentum will soon slow down. After all, this move will also expose many shortcomings of e-cigarettes. If you want to find shortcomings in any product, you will definitely find them.
He thought that this marketing method was strange enough, but unexpectedly, Feng Yu told him another marketing method, and it was a method that he had never used when selling ordinary tobacco.
Smoke ring blowing contest!
You can tell what this competition is about just by hearing the name. Compete with who blows out more smoke rings, who blows out more creative smoke rings, who blows out the biggest smoke rings, who blows out the smallest smoke rings, etc.
I have heard that this competition has been held in some taverns before, but this is the first time for such a nationally announced competition with high prize money.
And the person who blew out the most smoke rings this time will be recorded in the Guinness Book of World Records.
Don't think that Guinness is such a serious organization. It has all kinds of weird records, many of which make people feel like they want to blind their eyes after reading them.
For example, the record for the highest lap dance kick, such as the world's largest mouth, longest tongue, largest teeth, largest face, and heaviest weight.
These don’t seem like much, and many people like to see them. But the biggest shoes, the heaviest earwax, the longest time without pooping, the longest time without taking a shower... Feng Yu has absolutely no interest in seeing these records anyway, and has no interest in knowing who the record creator is.
But I have to admit that there are still many people in the world who have a strong interest in Guinness World Records. Some people think this is a cool thing, and more people want to become famous through it, or even leave their name in history.
Of course, it is unknown how many people are willing to know about the names they left behind.
In fact, Guinness is not a kilometer organization, it was established by a private person, but now it is a company. It can be understood as a series of booksellers like "Forbes", which is to make profits.
In order to maintain sales, of course, they must continue to launch various Guinness World Records. If they win a world record, there will not be any high bonuses. They will just give a little bit symbolically in exchange for their names appearing in the "Guinness World Records" ” on this book and used for commercial purposes.
To put it bluntly, no matter how hard you risk your life, you can only get a little money, and more money will be made by Guinness' company.
Over the years, Guinness has also publicly held various record-setting nights, also to make money. Guinness has been built into a super brand, a brand that no one can shake.
Feng Yu was a little disdainful of this. What use is the world's largest shoe apart from a gimmick? The core function of shoes is to be worn by people. Your shoes are bigger than a car, so who will wear them
What about the world's largest pizza, the largest cake, etc., aren't they all wasted? Those who create records do it more for publicity and advertising.
Of course, it is undeniable that some people have made a lot of money by relying on Guinness records. For example, the Yinli mobile phone from China in the previous life set the Guinness World Record as the thinnest mobile phone, which brought a lot of sales to it. There are also the world's thinnest condoms, the world's largest XX paradise, etc., all of which have brought huge profits to those who set the records.
This time, Feng Yu’s plan is to use this smoke ring contest to draw more people’s attention to e-cigarettes. After all, e-cigarettes can spit out more smoke rings than ordinary tobacco.
E-cigarettes were also used in this competition. As long as it's legal tobacco, it's fine. Of course, if you get a big boy to participate in the competition, then just wait to be taken away by the police.
In this smoke ring competition, the first place winners will each receive a bonus of US$100,000. Such a high bonus has attracted many people to sign up online. They don’t mind flying to participate. As long as they win, they will be rewarded. If you go for room and board, you can also use the money to have fun for a while.
The most important thing is that the barriers to entry for this competition are too low. Anyone who is old enough to smoke can sign up to participate, and there is more than one way to be first in the competition. Many of them feel that this is more reliable than buying a lottery ticket. Much.
The amount of money spent to hold this competition will not be very low. Excluding the prize money, it will cost at least several million US dollars. The investment in venue, security, etc. alone is not low. Fortunately, once this kind of event becomes large-scale, there will definitely be TV stations willing to purchase the live broadcast and broadcast rights. Therefore, not only will there be no loss in this competition, but also a lot of money can be made, so Gerstner did not refuse.
A week later, the competition began. Feng Yu was watching the live broadcast in front of the TV. The competition venue was in a stadium, and it was really crowded. More people came here for the purpose of participating. To put it bluntly, they just came to join in the fun.
I didn’t realize that there are so many people nowadays who like to play by blowing smoke rings. It’s like watching online videos in the previous life. The various techniques are very enjoyable to watch.
A person takes a deep breath of thick smoke, then opens his mouth into an O shape, flicks his cheek rhythmically with his fingers, and smoke rings come out one after another.
The smoke someone exhaled actually looked like a person!
The smoke rings someone blew out formed the five Olympic rings!
The various techniques are amazing.
After a while, Feng Yu turned off the TV. There was no need to continue watching. He knew that this marketing was successful because those good people all used e-cigarettes. In other words, they are just hired shills who have performed smoke ring puffing themselves.
They did find that it is easier to perform various performances with e-cigarettes than with ordinary tobacco.
So in competitions, most of those who stand out in the limelight use e-cigarettes, which makes more people think that e-cigarettes are better. Even some people who don’t smoke originally want to try e-cigarettes, or try blowing smoke rings.
As the competition ends, various awards are awarded. It was found that most of the winners used e-cigarettes, only one used ordinary tobacco, and one used something similar to hookah. Taihua e-cigarettes also appeared in front of the camera many times and were More people noticed.
Gerstner couldn't help but admire Feng Yu. Electronic cigarettes can be marketed like this!
(End of chapter)