Feng Yu flew back to the Magic City. The product sales of the Beverage Alliance have recently fallen into a bottleneck.
At first, he integrated the domestic beverage industry resources and then exported it to Europe and the United States and entered large supermarkets, but it took a lot of effort.
In the beginning, sales growth was very gratifying, but it was not profitable. One is because the products are transported from China, and the other is that advertising costs and other publicity costs are not low. How much does the prize promotion alone cost
With the emergence of bottling plants in Europe and the United States, transportation costs have dropped, advertising fees have also slowly declined, product sales are still growing slowly, and they have also made profits.
Among them, products from companies such as Lehaha, Jianjianbao, Huiyuan, Lebaishi, and Coconut Juice are the main products. The brands of these companies have a certain degree of popularity.
In Asia, Lehaha, Jianshebao and Coconut Juice are the best. In Europe and the United States, Lehaha, Jianshebao and Huiyuan are more recognized. Lebaishi's products have the worst sales.
There is no way, Lebaishi always wants to do things, wants to do everything, and also wants to innovate.
Seeing Lehaha come up with a refreshing series of carbonated drinks, both Leha and Leha couldn't hold their heads up, so they thought that carbonated drinks have great potential.
They also produced carbonated drinks, which tasted sweeter than refreshing ones, but they had the same problem as Jianbao in their previous life, that is, they advertised, but the products did not keep up.
The dealer asked for the goods, but they said they didn't have them!
The dealers were all mad at the time. What kind of advertising would you do if TM was out of stock? Your company has money to burn, right
As a result, domestic dealers have become disgusted with Lebaishi. If Lebaishi had not had its own sales channels in the south, I am afraid that it would have lost money last year.
Lehaha and Jianjianbao both wanted tea drinks. Lebai took a look and thought, why is this so difficult? Isn’t it just drinks made with tea and water? Let’s make them too.
The last time they made it too sweet, this time Lebaishi went to the extreme. They made the taste very bland, and it tasted just like ordinary tea.
This tastes like tea to you, so why should others buy it? Drinks, taste is very important. It is acceptable for tea to be turned into a drink, but you must also taste like a drink!
Lebaishi saw that it had no future in beverages, so let’s innovate in dairy products.
So they also started to innovate in the taste of yogurt. Didn't you enjoy launching fruit yogurt? We also do it. There is also the launch of high-end dairy products, which are twice as expensive as traditional pure milk.
There wasn't much of a problem this time. Unfortunately, several dairy companies had emerged in the country at this time. Others had the natural resources of the pastures and the sales of dairy products were better.
Lehaha didn't even dare to make pure milk, but Lebaishi actually did it, and the price was even higher, so naturally it failed again.
Then Loebashi decided to start with functional drinks. They cooperated with Thailand's Blue Bull Group to produce Blue Bull and their own Maidong drinks. Blue Bull is canned and Maidong is bottled.
Among them, Blue Bull is similar to Force Blue Can, while Maidong focuses on vitamins.
In the previous life, Blue Bull entered China earlier, and it was not a joint venture. Moreover, there was no Lehaha original drink at that time, so Blue Bull developed very well.
But in this life, the Force appeared first, and it was in a blue can. Although Blue Ox is a pot of gold and has a blue bull head logo, the name makes people think that it is imitated.
But in fact, Blue Bull was invented earlier, but the Chinese people don’t know it.
That Maidong tastes average, and the vitamin energy drink is a good concept, but many people after drinking it said it has no effect and is not as refreshing as the Force.
That's for sure, there is * in the Force. How can a simple vitamin drink be refreshing
Le Baishi is like this, going further and further away. From the original core enterprise of the beverage alliance, it has gradually separated from the core and is about to collapse.
Competition on the mainland was unsatisfactory, and overseas sales were not good. Lobaish even embarked on the path of joint ventures when it was making a profit, but unfortunately it still didn't do well.
Companies such as Xu Yuesheng and Zhenzhen gradually withdrew from overseas markets and began to focus on domestic markets. Because after calculation, they found that if they found a bottling factory from a major beverage alliance, their costs would be high, and the publicity could not keep up, and the taste was not liked by foreigners, so they had better not bother.
Their products are not selling well in China, so forget it abroad. However, they are different from Lebaishi. They took the initiative to discuss with Zong Qingxian. We will not participate overseas. If it is due to contract issues, then we will continue to provide some products. If the contract is OK, then let's roll it out.
If others are so sincere, what can Zong Qingxian say? Originally, he wasn't too happy about taking them with him. After all, these products are bundled with Lehaha, Jianshebao and other products before they can enter those big supermarkets. Without them, Lehaha and Jianshebao can display more products.
As for them giving up overseas markets and focusing on domestic markets, Zong Qingxian is not worried at all. The only company in China that can compete with Lehaha, that is, Jian Bao, is one of its own. Needless to say about coconut milk, others serve it as a special dish for state banquets and it tastes really good. Le Baishi made a coconut milk drink and sadly quit.
Huiyuan specializes in fruit juices and pure fruit juice drinks. Its market positioning is different from that of Lehaha and Jianjianbao. There is not much competition among them. Moreover, Lehaha also invested in Huiyuan. Although it is only a shareholding, it can be regarded as one of its own. The main reason is that Huiyuan needs a good sales channel. The best sales channel for domestic beverage products is naturally Lehaha.
The sales of Xurisheng's tea drinks are average, mainly because they have a good market in their own province, but not so much outside the province.
As for Jiaduobao, which Feng Yu has always been very optimistic about, it is still tepid and is still slowly developing the market on the southeast coast. It is said that it will be okay this year. They have also given up on the European and American markets. People there have no concept of getting angry at all, and their core selling points cannot be reflected at all.
Jianshebao is also in contact with Jiaduobao and plans to invest in it. If it works, all the better. It's a pity that the coconut juice company that Jianjian Bao has always wanted to invest in has never been successful.
As for Liangle Company, as well as beverages from Tongtong, Kangshuaifu and other companies, they are still only active in rural areas. Their plan to encircle the cities from the countryside was only half successful.
In the rural market, their product recognition is pretty good, but after entering the city, no one still likes it. No way, there are no TV commercials.
They now rely on wall-painted advertisements for promotion, which makes them look particularly LOW!
Lehaha, Jianjianbao, etc. have also begun to develop the township market. Not only did Liangle fail to penetrate the city successfully, but its sales space was further squeezed. Liangle Company, which had cooperated with Tongtong and Kang Shuaifu, regretted it to death.
No matter what they said at that time, they still had a certain reputation in provincial capital cities. Now after the cooperation, their popularity is getting lower and lower. In two years, I am afraid they will withdraw from the Chinese market!
Feng Yu came here this time to discuss with Zong Qingxian how to deeply develop overseas markets!
(End of chapter)