"Mr. Feng, our overseas sales have been in a bottleneck since the fourth quarter of last year. The first quarter of this year is almost over, but sales are still not good. I know that winter is the traditional off-season for beverage sales, but Liangle is Europe and the United States are gradually exerting their efforts. If we do not take countermeasures, I am afraid that except for tea drinks and functional drinks, other beverages will experience negative growth."
Liangle Company not only has carbonated drinks, but also fruit drinks, but it's not their brand, it's a brand they acquired. In the carbonated beverage market, or the entire beverage market, Liangle is a well-deserved giant. When they really started an overwhelming advertising campaign, coupled with more partners and sales channels, they soon had a suppressive victory over the products of the China Beverage Alliance.
If it weren't for the contracts with these large supermarkets and the drive from functional drinks and tea drinks, I'm afraid there would have been negative growth last year.
“What do you think are the top priorities?”
"Brand awareness. We need more advertising to expand the awareness of our products. Our advertising investment last year was too low. I think we should continue to maintain a large amount of advertising investment."
Feng Yu frowned: "Of course we have to do advertising, and Liangle's advertising has never stopped. But how to advertise and what media to put it on, we need to carefully consider this."
"TV advertising should still be the main focus. Although the Internet is developing rapidly at this time, after all, the penetration rate of the Internet is far less than that of TV. And most people will choose to watch TV after get off work." Zong Qingxian said.
"It makes sense. In this case, we have to find a TV station that can cover a country to place advertisements. Their prime time advertising fees are not low, even higher than our CCTV's, but the number of viewers is It’s far inferior to our CCTV. After doing the calculation, do you think it’s a good deal?”
"But only in this way can we promote our products to the maximum extent, and I think we should invite more popular celebrities to endorse our products. But in this case, our advertising costs will undoubtedly be higher."
"Then who are you going to invite?"
"Athletes or movie stars, these two have a wider audience. Well, singers can also be considered. The main thing is that the image and temperament should be good and impressive. It would be better if both men and women are included."
"So, you already have an idea in mind, right? Tell me, who do you like?"
"As for athletes, football fans are the most popular, followed by basketball fans. Tennis, track and field, etc. are all widely known. So I want to choose a football player and a basketball player. All the football players we have cooperated with before have already It has expired, and their competitive status is seriously declining, so they plan to replace it. We like Beckham, but he is owned by Baishi."
Feng Yu sweats, Beckham, that is the football player with the highest net worth and commercial value in the world at this time, you really dare to think!
"Are there no other alternatives?"
"Yes, the best goalkeeper is Kahn, a German, but Keke is also in contact, and their offer is very high."
Goalkeeper Kahn? This is a good choice, but how does Feng Yu remember that Brazil won the championship this year? The goalkeeper Kahn was destroyed by Ronaldinho. By the way, Ronaldinho became famous for this battle!
"Have you contacted Ronaldinho? The Brazilian is called Ronaldinho."
"Haven't you heard of this?" Zong Qingxian looked confused. He had heard of Ronaldo, but who was Ronaldo? Ronaldo's son
"Haven't heard of him? Great, that means he's not very famous. In this case, contact his agent and sign him immediately. The contract can be longer."
"As for basketball, Carter is still under our banner, so we can continue to promote him. Well, we can also sign our country's Yao Yao. He can play well in the future and focus on the domestic market."
"For tennis, there is a guy named Federer. See if you can sign him. For women, choose a Russian athlete named Sharapova."
Feng Yu said while Zong Qingxian took notes.
"We should also make arrangements in advance. Those big sporting goods companies will sponsor some young athletes in advance, so that they can give priority to signing contracts with them after entering the professional arena. We can also do this, sponsoring some athletes in advance and signing contracts with them. Long-term contract, they are not popular now, I believe the price will not be too high.”
"Mr. Feng, what if they don't get good results? Then isn't all our previous investment wasted?"
Feng Yu rolled his eyes at Zong Qingxian: "What kind of investment can guarantee profits without losing money? This is similar to venture capital. Since those sporting goods companies dare to bet, why can't we? The most important thing is that those well-known athletes have already been They have signed it, and if you want to pry them over, the liquidated damages will be sky-high!"
Feng Yu originally just said it casually, but the more he thought about it, the more it made sense. Those top athletes from past lives and future have not yet exploded. If you sign in advance, you can save a lot of money in the future. It may seem like a disadvantage for the time being, but it will be a huge advantage in the future.
Moreover, these athletes can not only endorse beverage products, but also other products, such as Fengyu brand electronic products, Songjiang brand cars, etc.
Well, sign a package advertising endorsement deal with them!
"Okay, let's examine these young athletes. Does Mr. Feng have anything else to recommend?"
"In tennis, there is Rafael Nadal from Spain, who is also a newcomer to professional tennis. In football, there is Portugal, also named Ronaldo. He is still a kid under 18 years old, but he should have a good future. In terms of track and field, there is this guy in Jamaica. After a few years of vigorously developing track and field, there is a kid named Bolt over there, sign him up."
"Mr. Feng, how do you know these people?" Zong Qingxian asked curiously.
"Well, aren't I familiar with Mr. Li Ning? I heard that they planned to find foreign athletes to endorse, so I asked someone to help me find out more about it. Only then did I know that most of them have already been signed by Nike, Adidas and other companies in advance. After cultivating it, I came up with such an idea.”
Zong Qing nodded first, this reason was very convincing.
"What about movie actors?"
"Johnny Depp's cooperation with us has always been good, so we will continue to cooperate with him. And Matt Damon, didn't he just sign an endorsement deal with Fengyu Mobile? You can contact him. He doesn't seem to be endorsing drinks. He He is the actor who plays Ryan in "Saving Private Ryan" and is also an Oscar winner."
That's all in the past tense, but this year, "The Bourne Supremacy" will be released soon, and this time this person will be even more popular, even popular all over the world.
"Okay, I'll take note of it. Then I'll arrange for someone to contact you now. I'll tell you as soon as I have any news."
(End of chapter)