Feng Yu suddenly thought that some variety shows in his previous life, especially talent show variety shows, had swept many countries. If these programs are named as advertisements, the effect should be very good. If these variety shows could be produced now, wouldn't it be possible to collect copyright fees
At that time, not only will there be copyright fees, but there will also be binding conditions, that is, advertisements for his products must be inserted. Just like when an island country sells cartoons to China, it must include Panasonic advertisements.
The premise is that Feng Yu must have a program to play first. He had no intention of continuing to cooperate with CCTV. The copyright of Fengyu-Happy Dictionary was suddenly taken away by CCTV. And Songjiang-Lucky Fifty-Two, the copyright also belongs to CCTV.
This time, Feng Yu plans to export the novel www.m. It doesn't matter how much money you have. What's important is a good program that can attract audiences and promote products well.
For example, Talent Show is a TV program that appeared in the past few years and has swept across Europe, America and Asia. Not only the copyrights are sold to many countries, but the versions in various countries are also very popular.
The production of the program is very simple. It is nothing more than finding three celebrity judges and then selecting some **** to participate in the program. As long as you perform well on the spot, you will be loved by the judges. The three crosses represent the judges' attitude.
China has the largest population and the largest number of talented people, or private masters. Feng Yu believes that if this program is produced, it will definitely become popular around the world.
But first, Feng Yu needs a broadcast platform. Although the video website of Naohu has been officially put into operation, due to the overall poor performance of Huaxia Network, there are not many people watching videos on the Internet, and it is still losing money.
However, at this time, the Internet in the United States was already well established, and some video websites had also appeared. But like Nahu, it is also operating at a loss.
Their goals now are the same, to attract users and then seek value-added benefits in the future.
However, Feng Yu thought of a good way. He could still authorize the copyright to CCTV but keep the copyright of the program in his own hands.
Anyone who has been online in the past life or has a mobile phone should have heard of it, and most people have even used online TV.
Internet TV, that is, TV programs based on the Internet. This already exists in Europe and the United States. They use set-top box TVs, which are also a type of online TV.
But what Feng Yu has to do is just PC Internet TV, which is the operation method of watching TV programs on a computer. In the previous life, China had too many online TVs, not just those video websites, but also major TV stations.
The advantage of TV stations is that they have all kinds of program copyrights and there is no shortage of programs. Not only can it be broadcast live, but it can also be broadcast on demand. Later, set-top boxes also had these functions.
Then online TV developed to mobile phones and was spread through mobile networks, making it more convenient. Even many working young people do not have a TV at home. They usually watch TV programs on their computers or mobile phones.
The cost of a set-top box is more expensive than the Internet fee. If the computer screen is large, it is not inferior to that of a TV. The only disadvantage is that once the network is unstable, it will greatly affect the viewing experience.
And what Feng Yu wants to do now is just a prototype. Live streaming or something like that is definitely not possible now due to the limited broadband speed, but recording and broadcasting is definitely no problem.
Some people who want to watch TV programs but miss the time will choose to watch programs on the Internet. At that time, not only will the TV station be used to advertise online platforms, but also products will be advertised on online platforms. This will serve multiple purposes.
The core issue is how to obtain the operating rights of online TV, or even the operating rights of online TV stations.
At present, there is no system for separating production and broadcasting in China. There are not so many program production units, and all program production comes from TV stations.
Feng Yu's doing this is said to be innovative, but it is also a challenge to the status of the TV station. But Feng Yu believes that he can succeed.
…
"Director Jia, do you think which departments need to stamp and approve this procedure?" Feng Yu tapped Erlang's leg and sipped his tea.
"Mr. Feng, what is this, an online TV station? When did you hear that our country's TV stations can be privately operated?" Director Jia was a little helpless. Mr. Feng didn't have so many novel ideas.
"Earlier, our national newspapers were all official, but later on they were also allowed to be hosted by private parties? Including magazines and even publishing houses, aren't they all news media? Newspapers can do it, but why can't TV stations do it? Our online TV stations can accept it. It’s your guidance.”
Feng Yuxin said that it was just a guide. If you want to take command, that's not possible.
"Mr. Feng, is there no precedent for this?"
"Isn't there a first time for everything? I told you at the beginning that advertisements should be placed in the program. Now you do this in every program, right? I said that the program is titled with advertising. Now how many of your programs have titles? Even for the broadcast time of a TV series, there is a XX theater, isn't this a title sponsorship?"
Feng Yu rolled his eyes at Director Jia, "There's no need to say that cliche of yours, just say what you want." This is not the first time we have cooperated. Who are you? Do you think I don’t know
"Mr. Feng, if you want to build this online TV station, I can understand what kind of product it is, and I also know that it exists abroad. But our country's network construction is not very good, and you haven't started it in China?"
"Director Jia, you can't fool me about this. Our country has plans to develop digital TV, right? Our online TV is also a type of digital TV, right? Video digitization, IP-based broadcasting, and streaming media playback are also Is this an attempt for the country? If we succeed, then CCTV can be our own online TV station in the future, and we have accumulated experience, right?"
The country has already discussed that it is about to enter the era of digital new media. So how these media can be cleverly integrated is what they have to consider. CCTV is the first to bear the brunt and should set an example.
"Mr. Feng, even if your attempt as an online TV station is approved and you are given such a platform, do you have content? Content is programs, and how do you operate and make money? Have you considered communication channels, databases, etc. No?"
Feng Yu raised his eyebrows, but he didn't realize that Director Jia was indeed the leader of the central station. These questions were all on point. Feng Yu still consulted many professionals, such as Masao Kameda, who owns a TV station, to understand these elements.
"We can handle all of these. What we need now is this platform. And for the time being, we need to cooperate with CCTV, that is, to provide broadcasting resources for your CCTV TV programs. And provide CCTV with more good-looking TV programs. So that you don’t have to replay it all the time…”
Feng Yu talked a lot eloquently, and Director Jia's brows furrowed deeper and deeper.
… (To be continued.)