Feng Yu attended the second quarter regular meeting of Taihua Holding Group because he was rarely in Shanghai. Moreover, this time, Feng Yu also had something to say and wanted to talk to the representatives of each subsidiary.
After learning that Feng Yu was also participating this time, Liu Chuanzhi, Li Mingde and others also came to participate. In the past, they often asked the general manager and president of the company to come for meetings.
"... That's all I'm going to say. Next, I would like to ask Feng Yu, chairman of our Taihua Holdings Group, to speak to everyone."
Zong Qing finished speaking first, and there was thunderous applause. These people all admire Feng Yu very much and believe that they are where they are today because of Feng Yu. And every time they talk to Feng Yu, they gain a lot.
"I usually don't appear in the company. For the company's affairs, I mostly rely on several company executives such as Zong Qingxian and the executives of various subsidiaries. In fact, I am not as good as you in the company's operation and management."
There was good-natured laughter from the audience, and they all thought that Feng Yu was joking. But Feng Yu was telling the truth. He was really unable to manage such a large company.
"Of course, I think the treatment I give you is not unique, but it is definitely the best in the industry. You treat me with sincerity, and I will treat you with sincerity. Although I am the major shareholder of the company, you are also a shareholder. , the company belongs to everyone, to all of us."
"Of course, today is not a commendation meeting. Otherwise, the contribution you have made to the company will not be finished until tomorrow. If some people don't go home at night, I am afraid that the family members of the company leaders will scold me Huang Shiren behind my back. .”
Everyone laughed again and were very moved by Feng Yu's words. Feng Yu has always respected them and never denied their contributions, which is very comforting.
In most of the subsidiaries, Taihua Holdings Group is the absolute controlling shareholder, but Feng Yu does not even intervene in personnel appointments, which makes them all admired.
No one had thought about starting a new business, but after thinking about it, they gave up those ideas. When a person has achieved success, it will be difficult to give up his current achievements.
Moreover, it is difficult for them to take away these subordinates. They cannot provide the treatment provided by the company now. As for annexing the shares of Taihua Holdings in turn, none of them dared. Feng Yu's net worth could easily crush them. Not to mention, Feng Yu has a very good relationship with his superiors.
"Okay, jokes over, let's get down to business. What I want to talk to you about today is strategic products. The strategic products I'm talking about are also called strategic products, and can also be understood as product strategy. Product strategy is related to brand strategy and corporate strategy. They’re all the same and different.”
"For example, I believe everyone can understand what a strategic product is. Lao Li, I will take cars as an example. You have to listen carefully. Tongyong Automobile, the world's largest automobile company, has more than 20 sub-brands, and It has invested in many automobile companies, making it a real giant. Tongyong Auto originally occupied more than 70% of the North American market, but in the past ten years, the market share has been declining. Now Instead, it was surpassed by Japanese car companies, and European car companies are eyeing it. Therefore, Tongyong Auto has serious problems in its corporate strategy."
"In terms of corporate strategy, Japanese cars use small, low-energy consumption models, while American cars are all high-fuel consumption models with very low fuel efficiency. Oil prices continue to rise, which puts considerable economic pressure on car owners. At this time, Tongyong seems to have taken countermeasures, or the three major North American car companies have all taken corresponding measures to make the company profitable again."
"At this time, instead of increasing exports of cars to North America, the island nation's automobiles independently restricted exports, giving the three major North American car companies a chance to breathe. It seemed like a decision-making mistake, but in fact it was a long-term strategy. At that time Japanese car companies have begun to expand into the European market, while North American car companies, especially Tongyong, have fallen into a misunderstanding."
"They thought that large cars were still the favorite of those people, so they did not enhance their competitiveness in terms of energy consumption. Instead, they thought that winter was over and spring was coming. The saddest thing is that in order to increase sales, all brands supported them, and The brands have not been effectively integrated and operated independently, and have not been integrated in terms of R&D, manufacturing, marketing, services, etc., which has caused their costs to increase a lot."
"The multi-brand strategy is to segment the market. Different brands target different markets. However, there are too many brands, which makes it difficult for consumers to choose. It also increases internal friction. That is, there are differences between the products of each brand. A little competition.”
"What these problems bring is what I call strategic product problems. Enterprises in the same industry lack models that can truly drive global strategies. For example, among those sports cars, there is a model that has been best-selling for about ten years and has been enduring for a long time. When it comes to Bentian, everyone will think of Accord, when it comes to Crazy Toyota, everyone will think of Corolla, when it comes to Volkswagen, everyone will think of Santana, and when it comes to sharing?"
"There are so many sub-brands under the same brand, but none of them is a best-selling model around the world. Global strategic models consume a huge amount of money. Taking the Accord as an example, it has been selling well for more than 20 years, and has been updated from generation to generation, and the technology of each update is not the same. It’s not very complicated, but once a new model appears, it will sell well all over the world.”
"This kind of single product sales leader has a huge benefit, that is, it greatly reduces manufacturing costs and greatly increases the profit of a single product. When I mentioned this, did you think of anything? Yes, it is a best-selling product."
"Everyone understands that when production increases and scale is formed, it is easy to reduce costs and thereby increase profits. Look at Philips, a razor can sell tens of millions of units. How much profit should it make? If it sells tens of millions, how much profit should it make? If you sell tens of millions of units, the profit will be greatly reduced."
"When I talk about strategic products, you can simply understand them as best-selling single products and star products. Even if we develop few new products in the future, but they are impressive and the sales are good, then we are successful. So we develop any Products must be prioritized, and there must be at least one main product.”
Just like the A6, Camry, Accord, etc. that could be seen everywhere on the streets in the previous life, these are the main products. Of course there are other models, but they are not the main ones. The fact that a product can sell well for ten or twenty years is not a sign of backwardness, but rather a sign of its strength. Otherwise, when there are so many new products, why do consumers still fall in love with this product
"This is the same on the Internet. Every Internet company must have one thing that is most remembered. For example, Penguin Group's OQ, Xinlang's news and blogs, Naanhu's forums, videos, and NetEase's games, Email, Qiandu search, Chinese Chinese website, etc.”
"Everyone knows the corporate strategy, and you have all participated in the corporate executive training courses held within the company, but I also hope you will remember this strategic product. Our goal is very simple, which is to make money!"
…
Book club group, 520, 98, 468, welcome to join the group (to be continued.)