"Honey, I'm going to Lao Zhang's place for dinner tonight. You tell your parents, don't wait for Щщш...lā"
"Well, my husband is so awesome. I have to ask you for help even if I need to save money or raise income." Li Nate said proudly.
Feng Yu scraped Li Na's nose, kissed her forehead, changed clothes and went out.
Arriving at Zhang Ruiqiang's community, Feng Yu walked into the building carrying roast duck packed from Quanjude.
"Look at you, you always take something when you come here." Zhang Ruiqiang's wife complained with a smile.
"I can't keep eating. Besides, this is my own. It's in a thermal box. It'll be ready to eat in a while."
Zhang Ruiqiang's wife knew that Feng Yu was coming in the evening and had already started preparing dinner.
When I entered the house, I saw another guest. Feng Yu looked familiar, and after thinking for a moment, he remembered that this was Xu Changyou's former secretary, who was now the second-in-command in the Bingcheng government.
After Xu Changyou retired, those people now came under Zhang Ruiqiang's command. Seeing Feng Yu come in, Zhang Ruiqiang and Zhao Guoliang stood up together.
"Here you go, wash your hands and get ready to eat."
During the meal, Zhang Ruiqiang's wife ate very quickly. Within ten minutes, he put down his bowls and chopsticks, saying that the program he was following was about to start, and went inside to watch TV. Before leaving, he made a pot of tea for them. .
"Feng Yu, tell me how to make our Bingcheng Beer grow rapidly. Guoliang is now focusing on the economy, and this specific operation will fall on him."
Zhao Guoliang nodded towards Feng Yu: "Mr. Feng, I hope you can give me more advice."
"It's not about giving advice, let's discuss it. I'm talking about how to swallow up the big with the small from the perspective of a businessman."
Swallowing the big with the small? Zhang Ruiqiang and Zhao Guoliang looked at each other. Why did this sentence sound like a snake swallowing an elephant
"It is actually the easiest for a listed company to expand. Because there is no capital, it can raise funds by issuing additional shares. Or it can control the other company through equity swap. I have such a company in the United States. This way, within a few years, it has grown from a few hundred million US dollars in assets to a behemoth enterprise close to 200 billion US dollars."
"What happened next?" Zhang Ruiqiang asked.
"Later, the company went bankrupt." Feng Yu shrugged.
Zhang Ruiqiang "..."
Zhao Guoliang was confused. You told us how to do it, but the result was an example of a bankrupt company? !
"There were several reasons why that company went bankrupt. The first reason was that they wanted to become number one in the world through this method. Before, they were already among the top three in the industry in the world, and they did it in a few years. It is called a miracle. The second reason is that there are problems with their business decisions. They tried to get it right in one step and the industrial layout was too far away. As a result, a lot of resources were idle and wasted, and they failed to create the value they deserved, which led to the collapse of the industry. The company's capital chain was compromised. The third reason was that they had made financial fraud, and I found someone to break the news, which caused them to have a crisis of trust. All investors sold their stocks, causing their stock prices to collapse."
Zhao Guoliang said in his heart, is this example you gave a company that made you go bankrupt? Why do you feel that Mr. Feng is a little unreliable
"Excluding these three main reasons, this company's expansion method can be called a classic. Because every time they expand, they almost do not need to use cash. Either through the issuance of new shares or through equity swaps. Also It doesn’t have to be a wholly owned new company, it just needs to be a controlling shareholder.”
"And we have to remember one more thing, that is, we do not intend to monopolize the market, so we will not be boycotted. And we will not cheat in finance, and we must not cheat. Listed companies are most taboo about this. Once If it is discovered, the risk of the company going bankrupt is high.”
"Mr. Feng, why don't we try to dominate the market? I heard from the leader that you mean Qingdao Beer, Jingcheng Beer, etc. are not going to annex them. Why?"
"Because these two companies used to be the best-selling beer in China, not only domestically, but also overseas. Moreover, these two companies have shares in many state-owned investment companies. To put it simply, they are not short of money. We If you want to acquire it directly, the price they offer will definitely be unaffordable for you. And if it is an equity swap, then the equity they ask for will definitely be an astronomical figure, and they will never be willing to let us control it. Most importantly, the above Will definitely intervene."
Zhao Guoliang nodded thoughtfully. If Bingcheng Beer had been acquired by Qingdao Beer, as the leader of the city, he would definitely have intervened.
"Another very important reason is that this kind of expansion will inevitably bring about serious corporate debts. And it is not a good thing for corporate debt ratios to be too high. Once the capital turnover cannot be overturned, it will break the camel's back. was the last straw, thus putting the company into a serious crisis."
This was the case for WorldCom back then. They developed through the model of borrowing money, financing and then borrowing money, but they didn't have much cash on hand.
Although cash is not necessarily king when it comes to business development, it is absolutely impossible without cash.
"Then how do you think we should expand? From south to north, annexing the past step by step? Should we also issue additional shares?" Zhang Ruiqiang asked in detail.
"Why does it have to go from south to north? We should adopt a more blossoming strategy. No matter which province it is, as long as it is a beer company of sufficient scale, we should find a way to annex it. On the one hand, we can let Beidacang continue to provide ice cream City Beer can inject capital, and on the other hand, it can borrow money. Of course, it is easiest to issue additional shares, but it cannot blindly issue additional shares to expand."
"In this way, when you issue additional shares, give me part of the targeted financing, or I can help you find a buyer. I believe many people will still be interested in the shares of Bingcheng Beer that will continue to expand. We must remember that mergers and acquisitions of other breweries When the time comes, you must act quickly and don’t give them time to negotiate with other companies to increase prices.”
"If you can acquire them all, of course you have to acquire them all, but if not, then holding a shareholding is also possible. If even holding a shareholding is not possible, participating in a shareholding is also possible. At least they must agree to produce Bingcheng brand beer. In this way, no matter which province it is in, With our Bingcheng Beer, we have become the most well-known beer in China with the widest sales channels."
"As for the sales issue, you can talk to Zong Qing first. I think if you are willing to let Taihua Holding Group invest in Bingcheng Beer, then the beverage sales channels of Taihua Holding Group can be shared with Bingcheng Beer. This is our No other company can compare with us as the best beverage sales channel in China. With TV and online advertising, Bingcheng Beer will become the most famous beer brand in China in a short period of time."
Zhang Ruiqiang looked at Zhao Guoliang. Both of them read the affirmation in each other's eyes and went back to make detailed plans to start the expansion of Bingcheng Beer as soon as possible.
…
Book club group, 520, 98, 468, welcome to join the group