"Honey, are you tired? I'll squeeze it for you." After accompanying Li Na back from a walk, Feng Yu served Li Na diligently.
Feng Yu's cell phone on the table suddenly rang. He walked over and saw that it was Zhang Ruiqiang calling.
"Hey, why did you have time to call me today? Do you need my help with anything else?" Feng Yu asked with a smile.
At the same time, Feng Yu gestured to Li Na to answer the phone, and Li Na obediently went to the living room to watch TV.
"If I don't ask you for help, I can't call you?" Zhang Ruiqiang said displeased.
"That's not true, but if you think about it carefully, have you ever called me when you had nothing to do? How many times have you called me and it was a good thing?"
"This is a good thing! Our Bingcheng Beer Festival is about to begin, and this time it is organized by our province, Bingcheng Municipal Government and the China Light Industry Federation. It has received support from above. This time it is a truly international beer. We have invited almost all large beer companies and related companies in the world to participate in the festival." Zhang Ruiqiang's tone was filled with pride.
Ice City's Beer Festival was held as early as 1988 and is also an international beer expo. But at that time, Bingcheng was not well-known, and China was not developed enough. The companies invited were not important enough, and even many domestic beer companies did not come to participate.
However, as China's economy gets better and better, Ice City's importance in China is becoming more and more important. All Chinese beer companies will definitely come to participate in this Oktoberfest. Some foreign beer companies that have built factories in China will also send Representatives came to attend.
But all previous Oktoberfests were hosted by Ice City, and the province didn’t worry much about them. But this time it was different. Not only the province was involved, but the superiors were also involved. Some large international beer companies and related companies were contacted by the superiors.
Feng Yu poured cold water on Zhang Ruiqiang at this time: "Invitation is one thing, whether they come to participate is another matter. Our Bingcheng Beer is not the first in China, but only the fifth. Are you sure that in the international Will all the large beer companies and related companies come to participate?”
"Of course it's impossible to do it all, but the top ten beer companies in the world have all said they will come to participate. The world's top beer raw material suppliers and related industry suppliers have also given receipts and said they will come to participate. ."
Zhang Ruiqiang said heartily, do you think I didn't consider this? For those small businesses, whether love comes or not, it is enough for these big ones to come. The top ten companies are all here. If the ten companies behind are tied together, they may not be as big as the one company in front. Is it worth paying attention to
Feng Yu sighed: "You haven't thought about why they all came to participate?"
Zhang Ruiqiang was a little surprised: "Is there any other reason for this? This is not only a festival, but also a business meeting."
"Yes, that's why you should pay attention to it. This shows that they are all entering the Chinese market in a big way. This is an opportunity for them to understand the Chinese beer market and the strength of the Chinese beer companies. In other words, Bingcheng Beer and Huaxia Other domestic beers will be impacted by the world’s top beer companies!”
"You're saying, it's wrong for us to invite them to this Oktoberfest?" Zhang Ruiqiang was a little dissatisfied.
"It's not wrong, but you'd better discuss with domestic beer companies how to jointly boycott foreign beers. Of course, you should also absorb other people's advanced experience, technology, taste, etc. to improve yourself. Ours When beer companies go out, they should also pay attention to protecting their base camp. Don't let others break in and make money and take away the market before you go out by yourself."
"Let me discuss this with my boss. Just because of my face, those beer companies may not buy it." Even though Zhang Ruiqiang is already the second-in-command, and his level is not low, he can't control other beer companies. No one likes other leaders to come and point fingers at their own company.
"Do you still remember what I told you, to merge to enhance competitiveness?" Feng Yu hinted.
Zhang Ruiqiang suddenly woke up: "You mean, Bingcheng Beer should merge or acquire other beer companies?"
"That's right. I know that Bingcheng Beer has unified Longjiang and developed southward to Shencheng, becoming the boss in the Northeast. But what about the south? There is only one small factory, right? You know Huarun Group, their expansion speed You see? If we don’t expand, the future market will be taken away by Huarun. I remember that Bingcheng Beer Group is not short of money. In the two years since its listing, the stock price has risen very well, and it was not affected by the stock market crash. What’s the impact?”
Beidacang is not listed on the market, but Bingcheng Beer Group, a subsidiary of Beidacang, is listed, and its stock performance is very good.
Although it is not the kind of monster stock that rises fiercely, it is worthy of investors. The stock price has basically risen steadily. It has been rated as the best listed company by the Hong Kong Stock Exchange for two consecutive years.
"Bingcheng Beer is really not short of money. It has paid a lot of dividends in the past two years. So, we need to expand quickly. Beidacang has also made some money in the past two years. If we invest in it, we should be able to make a lot of money. , it is absolutely easy to acquire two or three provincial-level beer companies in the south." Upon hearing this, Zhang Ruiqiang made a decision immediately.
"Two or three? Too few. We currently have only three large beer companies that we cannot acquire. Qingdao Beer, Jingcheng Beer, and Huarun Beer. The scale and strength of these three companies are all greater than Bingcheng Beer. If you want to acquire them, one is The amount of funds required is too huge, and another higher authority may also intervene. Other companies must find ways to annex them. Look at Huarun's expansion speed and their methods of expansion. By the time there are only four domestic beer companies in China, , then the price of beer can be controlled easily, and the selling price can be increased to increase profits.”
"As for foreign beer companies, don't worry. They are bigger, but the factories in China are not big. And if you want to introduce new flavors, you can find a way to merge them and exchange shares. As for overseas exports, you don’t need to worry, the Beverage Alliance has already reached agreements with large supermarkets abroad and will put Bingcheng Beer on the shelves.”
With such a good sales channel, Bingcheng Beer's sales will definitely increase significantly. But the problem that comes with it is cost. It is definitely not cost-effective to transport it from the country. The best way is to purchase a brewery abroad and produce Bingcheng beer, and this requires a lot of money.
"Feng Yu, I need to think carefully about what you said. Well, aren't you in Bingcheng? Come to my house in the evening and let's have a good chat."
Feng Yu "..." was treated as a free military adviser again.
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