"Feng Yu, do you know the company Bush? It is said that it owns the world's largest beer company."
Feng Yu was about to go to bed when he received a call from Zhang Ruiqiang. He looked at his watch and saw that it was almost twelve o'clock. Lao Zhang must be too energetic.
"Busch? Is it the one that produces Budweiser beer?" Feng Yu asked after thinking for a while. The biggest one in the world right now is Budweiser.
"Yes, this is the company."
"I've heard of it. What's wrong? Aren't they the foreign brewers participating in the exhibition?" Feng Yu was a little confused. Why did Lao Zhang ask this
"The representative of their company just approached the chairman of our Bingcheng Beer and said that he wanted to invest in Bingcheng Beer."
What the hell, Budweiser wants to invest in Ice City Beer
Feng Yu suddenly remembered that in his previous life, Bingcheng Beer was finally fully acquired by Budweiser. In addition to the original Bingcheng Beer leader who was awarded a few tenths of a percent of management shares, Budweiser held shares More than 99% of the cases turned an old state-owned enterprise into a private enterprise.
"What did they say? How much money do you plan to invest in the shares?"
"Why, you also think that you can agree to the other party's investment?" Zhang Ruiqiang was a little anxious.
The chairman of Bingcheng Beer believes that it is commercially feasible, and the city also thinks that it can agree. Anyway, it is just to let the other party take shares, and the controlling parties are still Beidacang and Bingcheng State-owned Assets.
Now Bingcheng Beer is controlled by Beidacang, and Bingcheng State-owned Assets is a shareholder. If Bingcheng State-owned Assets insists on selling its shares to Budweiser, neither the province nor Beidacang can stop it. Bingcheng does not need to listen to the province because it is a city with separate planning status. .
"I just asked how much the other party paid. I don't know exactly what happened. Besides, what time is it? Is there anything that we can't talk about tomorrow?" Feng Yu yawned.
Only then did Zhang Ruiqiang realize that it was already very late. He just got a report from the boss of Beidacang. After thinking about it for a long time, he didn't know whether it was good or bad, so he hurriedly called Feng Yu to ask for advice.
The next day, after Feng Yu had breakfast, he came to Zhang Ruiqiang's office. It was the first time for Feng Yu to come to Zhang Ruiqiang's new office.
"Ah, have you changed your secretary?" The one making tea is not Xiao Liu. I don't know Feng Yu's taste. Why are there so few tea leaves!
"No, Xiao Liu went down to investigate on my behalf."
Feng Yu shook his head and made a tut-tsk sound: "It's better for you, these secretaries are all in the same class."
Zhang Ruiqiang said with a black line: "You bring so many bodyguards with you when you go out! And who said that I am a secretary in the same class, this one is from the secretariat!"
"From the Secretariat, I get it, why are you so loud?" Feng Yu rolled his eyes, crossed his legs, and leaned on the sofa, "Tell me, what's going on with Bingcheng Beer?"
Zhang Ruiqiang recounted the incident, and then looked at Feng Yu eagerly, hoping that Feng Yu would give a good suggestion.
"It's normal for the city to have this idea. Besides, the conditions offered by Budweiser are indeed very good. And as the world's largest beer brewer and seller, Budweiser's technology is still very good. Of course, , the Yipin Chunsheng we have developed now is also very good and has received numerous praises. However, everyone has different tastes. If we can add some new flavors of beer, it will also be of great benefit to Bingcheng Beer."
"You mean, yes? Then do you agree to Bingcheng State-owned Assets selling shares, or do you agree to Budweiser investing in shares?" Zhang Ruiqiang frowned, did Feng Yu agree? So is it commercially feasible? But how to do it
"Selling shares is of course not an option, it would be a huge loss. Bingcheng Beer's profitability is pretty good and will get better and better in the future. How can we sell our shares? As for letting Budweiser invest in shares, this is negotiable, but at the same time, we must Let Bingcheng Beer take a stake in Budweiser, which means we need to exchange shares."
"Exchanging shares? This...can Budweiser agree?"
"Look, your mentality is wrong. Now it's them who want to invest in our Bingcheng Beer, not that we desperately need investment. It doesn't matter if he is number one in the world, his share in China is still behind Bingcheng Beer Right? At least in the three northeastern provinces, we are the boss, right? And the beer sales in the three northeastern provinces are better than those in the coastal areas."
"Another point is that Budweiser wants to aggressively attack the Chinese market, so they need an established beer company as a partner. Our Bingcheng Beer is the oldest brewery in China and the first beer brand in China. In terms of qualifications, what is Qingcheng? Island Beer and Jingcheng Beer are both juniors.”
"But Budweiser only has one factory in Jiangcheng in China, right? Among the foreign beer brands in China, Budweiser is not the best-selling. Heineken, Carlsberg, etc. are more popular than Budweiser in bars, clubs and other markets. We are more welcoming, and there are many foreign breweries in China. For example, Malaysia’s Golden Lion is a powerful company, which controls or participates in more than a dozen breweries. Budweiser is really nothing in China at this time.”
Feng Yu shook his head. Why did he feel so unattainable when he heard that he was number one in the world? The world’s No. 1 ranking is also by market. In China, Budweiser is not ranked at this time!
These data were collected by Feng Yu last night. After reading the emails in the mailbox in the morning, Feng Yu understood the general market situation.
"But Budweiser's strength is much stronger than ours. If we exchange shares, wouldn't we suffer a lot?" Zhang Ruiqiang finally asked, and the idea came up.
"Yes, their brand value alone is higher than our Bingcheng Beer's assets. Our brand value has not been fully demonstrated yet. But we can cash in cash. Each party will give 10% of the shares, and then Isn’t it enough that we make up the cash here?”
"Where do we have so many... Wait, you want to get involved?" Zhang Ruiqiang came back to his senses. No wonder Feng Yu came so early. That's what he meant.
"No? Of course, if the province or city continues to take money to invest, I don't have to intervene."
Feng Yu just asked people to learn about the beer market. As a result, Kameda Masao thought that Feng Yu wanted to invest in Budweiser, and later gave investment suggestions. Eight companies were the best in North America at this time and were worth investing in.
Feng Yu thought for a while and decided that investing would be a good idea. He remembered that in his previous life, Budweiser merged with InBev and became a giant beer and beverage company. Whether he continued to hold shares or sold them, it would be a good business.
"How about I help you with this negotiation. I think if I come forward, the other party will give up the unrealistic idea of acquiring Bingcheng Beer. And with my investment, it will also be a good thing for Budweiser. They are more likely to agree. To put it bluntly, my name is a gold-lettered sign. If I invest in Budweiser, then Budweiser’s stock price will inevitably rise, which will make money for all Budweiser shareholders!”
…
Book club group, 520, 98, 468, welcome to join the group (to be continued.)