Schnepp, President of Budweiser Asia, is personally responsible for the negotiations with Bingcheng Beer this time. They have carefully investigated and found that Bingcheng Beer is the king of Northeast China and has the oldest brand history in China. If it is developed in depth, it will definitely sell well in China. .
If they control the Chinese market, they will also control most of the Southeast Asian market, which will be of great help to them in occupying the Asian market.
Their goal is to first take a shareholding, then gradually encroach on Bingcheng Beer, and eventually at least hold a controlling stake, or even become a sole proprietor!
In terms of funds, they are very abundant, and it is no problem to acquire a beer company worth three to four billion US dollars.
Sitting in the parlor, Schnepp was sipping coffee when the parlor door opened and several people walked in. Why is there such a young person? Is he a translator? Why is this translator walking in front, as if the chairman of Bingcheng Beer looks at this translator with some respect? Isn't this young man a translator
After Feng Yu sat down, he looked at Schnepp across from him. He was an old white man about fifty years old. He was a little fat and seemed very kind, but his eyes revealed shrewdness.
"Are you Schnepp? The person in charge of Budweiser's negotiations?"
Schnepp was a little unhappy. This man was too arrogant. He called me by my name without saying anything, and his tone was very harsh.
"Zheng, who is this and what does he do?" Schnepp looked at Zheng Jiawei, the chairman of Bingcheng Beer.
"Let me introduce to you. This is Feng Yu. He is also an investor who wants to invest in our Bingcheng Beer. Hearing his name, I guess I don't need to introduce him anymore, right?"
Feng Yu? Who? Just when Schnepp was about to question him, his expression suddenly changed. Feng Yu? Could it be that the richest man in the world
It is rumored that the richest man in the world is about thirty years old and is from Bingcheng, China. It must be him, no wonder he is so arrogant.
As the world's richest man, and becoming the world's richest man at such a young age, it is normal to be a little arrogant. It would be weird if he still looked modest.
Schnepp quickly stood up and stretched out his hands towards Feng Yu: "I didn't expect it was Mr. Feng. I didn't recognize him just now. I hope you can forgive me."
Feng Yu briefly shook hands with Schnepp: "There's no need for small talk. Do you want Budweiser to cooperate with Bingcheng Beer? Let me tell you my conditions first and see if you can agree. First of all, this time Bingcheng Beer The cooperation between City Beer and Budweiser Beer is a strategic alliance cooperation. The two parties exchange shares for 10%, and then conduct in-depth cooperation in sales channels, production processes, corporate management, brand promotion, production plants and other aspects, allowing We make progress together.”
Schnepp was confused: "Mr. Feng, I respect you, but isn't the exchange of shares you mentioned inappropriate? Our Budweiser market value at this time is close to 12 billion US dollars, and your Ice City Beer's The market value is less than 400 million U.S. dollars. Even if you have performed well in the stock market in the past two years, I will give you 400 million U.S. dollars. Our market value is almost thirty times yours. How can we exchange it?"
"It's very simple, just make up the difference in cash. Taihua Holdings Group will make up for this part of the difference. According to the market value, isn't it more than one billion US dollars." Feng Yu's tone was very relaxed, and the more than one billion US dollars was in his mouth Like more than ten dollars.
Schnepp was speechless. For the world's richest man, a billion dollars is really nothing. It is said that Feng Yu's Fengyu Consulting Company in Xiangjiang has tens of billions of dollars in futures contracts and stocks, and even dozens of billion dollar risk reserve.
"Mr. Feng, we are here to talk about Budweiser's investment in Ice City Beer, but we have no plans for Budweiser to be bought into by others. We, Budweiser, are the world's largest beer brewers, and we have the world's top Budweiser brand. Profitability…”
“Last year your stock fell by 22%, and the year before that your stock also fell by 19%. Last year, Bingcheng Beer’s stock rose by 31%, and the year before that, its stock rose by 17.6%. . What does this mean? It shows that investors do not trust Budweiser. When there is an economic crisis, they will choose to sell your Budweiser shares, but our Bingcheng Beer does not feel the pain. At that time, everyone chooses to increase their holdings." Feng Yu interrupted Schnepp's bragging.
As for profitability, Budweiser's sales growth in North America has seriously declined in the past two years, so it is anxious to open the Asian market and find a new profit growth point for the company.
Schnepp was a little embarrassed. He didn't expect Feng Yu to be so well prepared and investigate all the data. But considering that the other party is Feng Yu, it's not surprising. Besides, these are no secrets.
"Mr. Feng, although our company's stock price has fallen, profits and sales have still increased, so we really have no intention of selling our shares."
"It's true that profits and sales are growing, but the growth rate has slowed down, and profit margins are declining. These are indisputable facts. And after your company has my shareholding, how much benefit will it have to your company's stock price? You should be able to Can you see? Which company's stock Buffett buys and which company's stock rises are due to his business methods, but there are also reasons for investors' trust in him. Do you think investors believe in Buffett more, or do they believe in me? Most of the richest people on the Forbes list have seen their net worth shrink, or even shrink severely, while mine has grown."
Schnepp thought about it carefully and realized that if Feng Yu invested in Budweiser, it would indeed be of great benefit to Budweiser. This benefit can benefit all shareholders and investors.
"Another point is that I have the best beverage sales channel in China, and can even be said to be the best in Asia. The combined sales of Coke, Baishi and other companies in China are not as good as one of my companies. If I If this share exchange is successful, then I can have Budweiser and Ice City Beer quickly distribute their products to all provinces in China. It will take at least three years for you to achieve this and a lot of investment."
"Is Mr. Feng a shareholder of Bingcheng Beer? How did I hear that the only shareholders of Bingcheng Beer are Beidacang Group and Bingcheng Municipal Ax?"
"I am a shareholder of Beidacang. Do you understand? And Bingcheng Beer is planning to issue additional shares and merge with some other beer companies in China. I am also the first choice for private placement."
Schnepp understood, so Feng Yu really has a lot to do with Bingcheng Beer. But he didn't dare to decide on such a big matter. This matter must be reported to the board of directors or even the shareholders' meeting!
"Mr. Feng, how about temporarily suspending our negotiations today? I will report this news to the company headquarters first, and then make a decision after they have discussed it."
"Then you have to hurry up. The foreign beer companies that want to cooperate with our Ice City Beer are not just Budweiser, but Heineken also wants to cooperate with us." Feng Yu hinted.
"Definitely, definitely." Schnepp understood that once Heineken cooperated with Bingcheng Beer, and had the support of a god of wealth like Feng Yu, Budweiser's business in China would be completely unable to expand.
…
Book club group, 520, 98, 468, welcome to join the group (to be continued.)