readx(); Feng Yu’s decision to invest in Budweiser was not made on a whim. Budweiser is the largest beer brewer in North America, and even ranks first in the world at this time, but the price of beer has not yet risen, and profits are not as high as before Feng Yu was reborn in his previous life.
Before Feng Yu was reborn in his previous life, AB InBev, the oligarch in the world's beer industry, occupied 20% of the world's market share, with profits as high as 40%!
It is also them who have increased the profits of the entire beer industry. This is the advantage of the oligarch. Other companies have to follow it, and no one will have trouble with money.
The most important point is that Budweiser has very good sales channels in Europe and the United States. Even though they seem to only sell beer now, they are one of the world's top consumer goods companies.
The focus of their company's operations is to focus on consumers and use sales as the driving force to gain profits. It can be said that Budweiser is also one of the giants among beverage companies. Although it is not as good as Keke and Baishi, it should not be underestimated.
The development of the major beverage alliance has now entered a stable period, which makes Feng Yu very dissatisfied. The market has not been fully developed yet, it should be in an upward phase.
The domestic market is not yet saturated. It is occupied by cities. Can't it develop into rural areas? Who said rural people don’t drink soda? Who said rural people must be poor
In foreign markets, except for the supermarket, a powerful sales channel first developed by Feng Yu, there are no good new sales channels that have been successfully developed.
Budweiser has sufficient experience in sales, especially in alcohol sales, and has very good sales channels. Once Feng Yu successfully invests in Budweiser, it will be equivalent to helping the beverage alliance develop a better sales channel.
As the world's number one beer brand at this time, Budweiser's influence is unquestionable. Moreover, Busch, the parent company of Budweiser, has the second-largest amusement park in the United States, the largest chain of cold beer houses in the United States, and the second-largest can manufacturer in North America. dudu1();
Sodas are definitely sold well in amusement parks, and cans can hold not only beer, but also sodas and other beverages.
In the previous life, Budweiser's parent company Busch was eventually acquired by InBev, but in this life, why can't this company be acquired by Feng Yu? With Budweiser's technology and brand, coupled with good sales channels and markets, it is not impossible to acquire InBev in turn.
If one day he acquires the world's number one beer brand, Feng Yu will be very happy. With a small and broad mind, there is nothing impossible about this.
…
"Mr. Feng, can Budweiser really agree to your investment?" Zong Qingxian was a little excited.
If Feng Yu takes a stake in Budweiser, it will be the biggest boost to Lehaha and Jianjianbao. If we can get Budweiser's sales channels and advanced sales management experience, then there will be no problem for Lehaha to become Asia's number one beverage company.
"As long as the shareholders of Anheuser-Busch are sensible enough, they will agree. Let me take the stake, which will do them more good than harm. And the price I give them will not be a loss to them. They should also understand that once we cooperate with Carlsberg and By cooperating with Heineken and other companies, Budweiser will completely lose the Chinese market and even the Asian market. This loss is unbearable for them."
The important thing is that the shares Feng Yu wants are not many, 10%, which does not provide much decision-making power, but he must occupy a seat on the board of directors.
"Mr. Feng, I remember that you have always been opposed to foreign companies entering the Chinese market. Why do you want to actively cooperate with Budweiser this time? Is it for our Lehaha and Jianjianbao?" Zong Qingxian's eyes were a little moved. dudu2();
"The advantages of the temporary cooperation outweigh the disadvantages. Moreover, receiving technical support from Budweiser will also be of great benefit to the quality improvement of Ice City Beer. However, it is not easy for Budweiser to become bigger in China. Don't forget that everyone The taste is different between countries. In North America, Budweiser sells very well, but in Europe, aren't Carlsberg and Heineken better sold? Even in China, foreign brands of beer are still sold by Carlsberg and Heineken. It’s better.”
“Budweiser’s biggest competitors are Carlsberg and Heineken, which have not had much impact on traditional beer companies such as Bingcheng Beer. They are taking a high-end route, while ordinary beer companies are taking a civilian route. Bingcheng Beer Beer can join the premium beer game, but Budweiser can't make mediocre beer."
Zong Qingxian’s eyes lit up. Yes, after Budweiser cooperates with Ice City Beer, although Budweiser’s production and sales will increase, their competitors are different. Moreover, Bingcheng Beer can further cannibalize Budweiser, but Budweiser cannot cannibalize Bingcheng Beer.
"There are also good beer companies in Malaysia, South Korea, and island countries. We can also use the Budweiser brand to enter into joint ventures with them. When all these beer companies are under our control, our market will be even bigger. And in these few years In this joint venture, we might not be able to acquire the shares of Budweiser in turn. If Budweiser becomes a subsidiary of our Taihua Holdings Group in the future, then we will be the ones making money from foreigners."
Zong Qingxian didn't expect that Feng Yu wanted to annex Budweiser, which was the world's number one beer company. However, Budweiser's assets are not high, and if Feng Yu wants to acquire it, he can't afford it.
But Zong Qingxian always felt that all this was not that easy.
"Mr. Feng, can this be achieved?"
"If you don't even dare to think about it, it will definitely not be possible. I will increase my holdings of Budweiser stock step by step. When I become a major shareholder, even if it is not a sole proprietorship of Budweiser, Budweiser will be under our control." !”
Even if it is impossible to acquire Budweiser at once, it is not too difficult to acquire Budweiser shares from those shareholders. Budweiser's stock price is not high at this time, and some shareholders should agree to Feng Yu's slight premium. dudu3();
The most difficult thing is Bush's controlling parent company.
But wouldn’t it be boring if there was no difficulty at all? Besides, as long as one of these Internet companies goes public in two years, Feng Yu's assets will increase a lot. If two or three of these Internet companies go public, it will not be difficult for Feng Yu to cash out some of his non-voting shares and fully acquire Bush!
Bush's assets at this time, including Budweiser, were only over US$20 billion.
"Mr. Feng, but in this way, Bingcheng Beer seems to have taken a big advantage." Zong Qingxian said with a frown.
"So I ask you to acquire other beer companies. As long as you acquire them, you can merge them with Bingcheng Beer in exchange for part of the equity."
Feng Yu will not make a free wedding dress for Bingcheng Beer. If Bingcheng Beer wants to expand, it will inevitably embark on the path of mergers. At that time, mergers through stock transactions and other means will also allow Taihua Holding Group to acquire Bingcheng. Beer holdings have increased a lot.
Coupled with the shares of Taihua Holdings Group and Beidacang, the influence on Bingcheng Beer will be even greater.
Feng Yu's dream of a wine empire is not too far away.
…
Book club groups, 520, 98, 468, welcome to join the group (to be continued.)... The mobile game "Douluo Dalu 2 Peerless Tang Sect" by the third young master of the Tang family has been released. Book friends who want to play please Follow the WeChat official account to download and install (search for sykfdq in the mobile game server directory and press and hold for 3 seconds to copy)