Of course, someone will do what Feng Yu arranged, and Schnepp reported Feng Yu's intention to invest in Budweiser back to the headquarters, and it was indeed taken very seriously.
Indeed, as Feng Yu expected, Feng Yu's name is a golden sign.
If Budweiser has Feng Yu's shares, then the stock price will inevitably rise. And with Feng Yu's help, Budweiser is confident that its market share in China will increase rapidly, thereby becoming the number one foreign beer brand, and even the number one beer brand in China.
Of course, the number one beer brand in China at this time belonged to Huarun Snow, a joint venture between Huarun Real Estate and the South African Brewing Company. The two parties have invested more than 12 billion Hong Kong dollars in total over the years, of which South African Breweries holds 49% of the shares.
But it is undeniable that nearly half of Huarun's profits will be allocated to South African Brewing. This company has just merged with Miller of the United States to form SABM, and has also become the world's second largest beer company.
In the future, China's beer companies, except for Qingdao Beer and Yanjing Beer, will be Sino-foreign joint ventures or wholly foreign-owned enterprises. Heineken, Carlsberg, etc. have also invested in many beer companies in China, and then through continuous increase in holdings, they eventually became controlling parties.
Qingdao Beer and Yanjing Beer are supported by a lot of state-owned assets. Although foreign investors later participated in the shares, they did not have voting shares. The major shareholder has always been Chinese state-owned assets. This has never changed.
Now Budweiser is threatened by SABM in North America. This company's market share in North America has increased to more than 20%. Of course, Budweiser is still the leader in North America, occupying nearly 50% of the market share.
But in China, it's exactly the opposite. Huarun Snowflake is expanding crazily. If Budweiser does not respond, this huge market in China will be completely lost. What's more, Carlsberg and Heineken have already made plans in China. These are Budweiser's competitors.
The world's No. 1 brand has brought a huge bonus to Budweiser's sales. Once this halo is lost, the impact on Budweiser will be significant.
Moreover, Feng Yu's conditions are not particularly harsh. As long as he has 10% of the shares and a seat on the board of directors, these are not big things.
Within three days, Schnepp appeared in front of Feng Yu with two foreigners.
"Mr. Feng, this is Mal Andolfo, our director and CEO of Budweiser, and this is Johnson Schmitz, the director of Busch, our parent company of Budweiser. They represent Budweiser Beer and are here to discuss cooperation with you. matters."
Schnepp's eyes were a little dim, and the company sent two senior executives, so that there would be nothing wrong with him. Originally, he thought that facilitating this matter would allow him to go further.
"Hello, Mr. Feng, nice to meet you."
"I'm glad to see you too. Take a seat." Feng Yu nodded as a greeting and had no intention of going over to shake hands with them.
Neither of these two reached out to Feng Yu. Did Feng Yu still want to lower his status and take the initiative to shake hands with them
Feng Yu had never heard of these two names in his previous life, which meant that they were not outstanding figures. They may have a small amount of assets, but they are nothing compared to Feng Yu. Feng Yu even thinks that these two are not as rich as Kameda Masao.
Andolfo and Schmitz looked at each other. The richest man in the world was indeed difficult to deal with. When they met, they didn't even stand up.
"Mr. Feng, let's get straight to the point. We at Busch Company welcome Mr. Feng's intention to invest in Budweiser Beer. It is also our honor at Busch Company to cooperate with Mr. Feng."
Feng Yu nodded and hummed a "hmm" from his nose. These polite words are of little value. The final conditions are what Feng Yu cares about.
Seeing Feng Yu's attitude, Schmitz's face remained unchanged: "Mr. Feng, the market value of Budweiser is about 12 billion US dollars at this time. You said that the market value of Bingcheng Beer, which is exchanged for shares, is less than 400 million US dollars. , then the other party will give us 10% of the equity, and we will also give 10% of the equity, including voting rights, and you will personally provide a sum of cash as compensation, right?"
"Mr. Feng, generally, a premium is required to acquire a company's stock. I believe you can understand this, right? Especially since our company Anheuser-Busch is in good operating condition, we cannot agree to this when trading based on market value." Andolf added .
"so what?"
Feng Yu had already thought that the other party would not agree to a fair purchase. Others sell stocks that can get a lot of dividends at the end of the year. Of course, they must make profits now.
“Our requirements are not high, US$1.2 billion plus 10% of the equity of Bingcheng Beer, including voting rights and a board seat, and we paid 10% of the equity of Budweiser Beer, including voting rights and a board of directors seat. seats.”
This price is actually very reasonable, with a premium of less than 4%, but Feng Yu is not satisfied. Because there are other conditions that Feng Yu did not mention, such as sales channels, production processes, etc., these are what Feng Yu values more.
"After the transaction, how will our sales cooperate? There are other in-depth cooperation aspects, how to talk about these?" Feng Yu asked rhetorically.
Schmitz knew that Feng Yu could accept the price.
This price was something they had carefully considered, and the board of directors discussed it for two days.
Once this news is released, Budweiser's stock price will inevitably rise. They have also considered that if the news is released now, Budweiser's stock price will rise now. When Feng Yu gets 10% of Budweiser's equity, the amount of money he will have to pay will be even higher.
But in this case, I am afraid that the cooperation with Feng Yu may fail. Once Feng Yu announces that the negotiations have broken down, it will also be a blow to Budweiser's stock price. What they are more worried about is that Bingcheng Beer will turn around and cooperate with Carlsberg or Heineken, or cooperate with Huarun Snowflake. No matter which one, it will create irreversible resistance to Budweiser's development of the Chinese market.
"Our Budweiser sales channels are the strongest in North America, and we also have many channels in Europe, which we can share with Ice City Beer. Ice City Beer's sales channels in China are average, but the beverage alliance under Mr. Feng's company has China The best beverage sales channel must be shared with us at Budweiser."
"Both of us also need to sign an OEM agreement to OEM a certain amount of beer for each other to reduce each other's production and transportation costs." Andolf said.
"Since you want the sales channels of our Beverage Alliance, Budweiser's sales channels must also be shared with the Beverage Alliance. Also, we want new formulas. We hope that Budweiser and Ice City Beer will cooperate deeply not only in production and Sales and R&D." Feng Yu put forward his own conditions.
Schmitz did not expect that Feng Yu actually wanted the formula. The recipe of Budweiser is a secret and must not be shared with others. Feng Yu's appetite is too big!
…
Book club group, 520, 98, 468, welcome to join the group (to be continued.)