The two-week Ice City Beer Festival is coming to an end, and today is the closing ceremony. After the closing ceremony, those booths and everything else will be demolished.
Of course, the money for the demolition and even the money for these materials has long been earned back.
Zhang Ruiqiang stood on the stage and made a closing speech, thanking this and that. Almost every unit and company that had made a contribution was thanked.
Just when everyone thought the closing speech was about to end, Zhang Ruiqiang changed the subject: "There is another good news to announce today. Ice City Beer has reached an agreement with Taihua Holding Group and Budweiser Beer to exchange part of the equity. Both parties are in the process of producing , technology, sales, management and other aspects to carry out in-depth cooperation... "
Wow~~
After the news broke, all the beer companies in the audience were in an uproar.
Ice City Beer and Budweiser Beer are collaborating? How to cooperate specifically? Why is there something about Taihua Holdings Group here
At this moment, many people in the audience lowered their heads, took out their mobile phones, and began to contact the headquarters. This important news must be reported to the headquarters as soon as possible.
One is the earliest beer in China and the market leader in the three northeastern provinces. The other is even more impressive and is the number one beer company in the world.
If the two parties cooperate, the pattern of China's beer market will inevitably undergo major changes.
Hua Run's representative quickly reported to the company that Hua Run's expansion must be accelerated. They are not afraid of Budweiser Beer, but with the addition of Taihua Holdings Group, it will be difficult to handle.
This is Feng Yu's company, which has sufficient assets. If it plans to expand wildly, then the two sides will inevitably compete head-on.
Feng Yu's illustrious reputation made them afraid. It seemed that they had never heard of any company that Feng Yu had failed to acquire. And what Feng Yu invests in and makes money from, this Bingcheng Beer is going to take off!
Representatives of Qingdao Beer Group also passed the news back. Originally, they had intended to enter the Northeast market in a big way. After all, this is a traditional province for beer consumption. It can be seen from the density of breweries here that almost every city All have a brewery.
If Bingcheng Beer cooperates with Budweiser, their strength will be greatly improved. It will not be so easy to aggressively attack the Northeast market. It seems that the company's strategic plan needs to be slightly adjusted.
Jingcheng Beer is the most worried. Bingcheng Beer itself has become the leader in Northeast China. Huarun Snowflake has also begun to expand from Shencheng to the north. Qingdao Beer has also extended its tentacles to Beijing. They are the most passive.
Once Bingcheng Beer also begins to expand southward, Beijing will be their must-win location. As a result, Jingcheng Beer will be in trouble.
They only have territory in one province and two cities. If they are surrounded by several giants, whether they can continue to maintain market share will determine the life or death of their company.
Representatives from companies such as Carlsberg, Heineken, and Golden Lion, which are foreign-invested beer companies, also find it a bit tricky. Originally, Budweiser was firmly suppressed by them in the Chinese market, but this time they teamed up with Bingcheng Beer, so it would be impossible to easily suppress them.
But they didn't care too much. Bingcheng Beer's positioning was different from them, especially Carlsberg and Heineken, which were mainly positioned in the high-end beer market.
And those foreign beer companies that plan to build factories in China are also in trouble. Originally, there were many foreign beer companies in the Chinese market, and they were all among the best in the world. This time Budweiser has also found a local beer company to cooperate. It is also the earliest beer company in China, so Carlsberg, Heineken and other companies will definitely also make efforts.
If the great gods fight, small businesses like them will surely suffer.
Whether it is brand awareness or financial strength, they are far inferior to these world's top beer companies. If they join the battle rashly, they are most likely to suffer first.
However, this also reminds these foreign beer companies that they can also cooperate with Chinese beer companies. As long as you find the leader of a province, you can slowly develop and expand. With their ability, it would be no problem to hold on to a province.
The day the news broke, Bingcheng Beer's share price rose by 7%. At night, during the day in the United States, Budweiser's stock price also soared by 5%.
It can be seen that all investors believe that the cooperation between these two beer companies will be a win-win situation.
It's just that everyone is more curious about the specific conditions for cooperation between the two parties.
The next day, trading in both stocks was temporarily suspended, and the cooperation process officially began.
When other foreign beer companies began to contact some Chinese beer companies, they discovered that Taihua Holdings Group had already participated in and controlled many beer companies. It was so fast that many companies did not react. .
Although the equity handover has not yet been officially carried out, the agreement has been signed and Taihua Holdings Group has already prepared the funds.
Only then did everyone realize that it seemed impossible to stop the expansion of Bingcheng Beer and Budweiser Beer in China, especially with the intervention of Taihua Holdings Group.
…
"Feng Yu, you are moving very fast." Zhang Ruiqiang said with a smile.
"If we move slowly, we will have to spend more money. If other companies know that we are going to expand aggressively, not to mention that they will take the opportunity to raise prices, China Resources Snowflake and others will also join the competition, and we will have to spend more money by then." Feng Yu explained.
"Okay, I can understand you. If it weren't for your guidance, Bingcheng Beer wouldn't be as big as it is now. At that time, the annual output was only a few, but now it has exceeded one million tons."
"Let me remind you that the world's top beer companies all start with annual production and sales of tens of millions of tons."
Zhang Ruiqiang glared at Feng Yu with an unhappy look on his face: "You can't let me be proud for a little longer!"
"Okay, then you pretend I didn't say anything."
Zhang Ruiqiang "..." You've already said it!
"By the way, neither Beidacang nor the city have any objections to Bingcheng Beer's issuance of additional shares, right?" Feng Yu asked.
"No, this is a good opportunity for expansion, and of course we won't give it up. It's okay to agree to your private placement. This stock is not sold to anyone."
"That's good. After acquiring the equity of these beer companies, Bingcheng Beer's production capacity will be doubled. Moreover, it can also be exported to many countries and regions such as Europe and the United States. Bingcheng Beer will soon become famous at home and abroad. By the way. , I mentioned to you that Bingcheng Beer became a partner of the 2008 Olympic Games, which will be of great benefit to the sales and promotion of beer."
"I've already explained it, but you raised the barrier of this sponsorship too high. We will spend a lot more money." Zhang Ruiqiang complained.
"The money falls into the hands of the state, and those foreign businessmen have to pay more, and it is the state that gets the benefits. I won't talk to you anymore, I have to go home quickly, my wife's due date is approaching."
…
Book club group, 520, 98, 468, welcome to join the group (to be continued.)