Kameda Masao used a little trick to let everyone in Fengyu Holdings, as long as they can receive the Discovery Channel, watch the "Fengyu - Wilderness Survival" program during that time period. After all, there are still many factories under Fengyu Holdings Group. The crowd is also very large, which always improves some ratings.
Then a group of internet trolls were hired to build momentum for the show in advance and promote the brands embedded in the show.
Although this has increased the cost of the program a lot, the effect is obvious.
Just a week after the show ended, people from the Discovery Channel took the initiative to contact Kameda Masao and said that they wanted the premiere rights for this show!
At this time, Masao Kameda started to raise the price. I didn't know how popular the show was at first, but now I know, the price will naturally go up a bit.
In particular, Kameda Masao also requested that Fengyu Mobile and Fengyu DV be advertised before and after the program, which is the most difficult to discuss.
When Discovery Channel buys a good program, it mainly makes money by selling advertisements. How can we make money now that you've taken away the two best advertising slots? They do not agree with Kameda Masao's request, but they can increase the price again appropriately.
But this time Kameda Masao directly refused. There is no need to increase the price of broadcast rights, but advertising must be included. If it doesn't work before and after the show, then two inserts in the show will do.
The advertisements inserted in the program are even more golden advertisements, and it is even less likely that the Discovery Channel will agree to them. But they also saw that this show was a perfect fit for the Discovery Channel and could indeed make them money.
"Mr. Kameda, your program is very good, but the most suitable TV channel to broadcast it is our Discovery Channel. Only by cooperating with us can you ensure the greatest influence of your program. And our channel also wants to make money, and you have to bundle ads. , how else do we make money?”
"Thomas, we only need fifteen seconds of advertising time before and after the program. Speaking of which, this time is not much. And the Discovery Channel is good, but if we want to make this program influential, there is actually a simpler way. You know Who is the producer of this show?”
Thomas frowned: "Who is it? Mr. Jeff? Or Mr. Jason?"
Thomas mentioned the names of several gold medal program producers, but he saw Kameda Masao's disdain on his face, as if these two people were not worthy of being compared with the producer he was talking about.
"Isn't it still Spielberg?" Thomas sneered.
"Spielberg? Only if my boss is willing to give him a chance to meet. This show is produced by my boss. You should know who my boss is, right?"
"Is it Mr. Feng Yu, the chairman of Fengyu Holdings Group and the world's richest man?!" Thomas' eyes widened.
If this program is produced by Feng Yu, then if we grasp this selling point when promoting it, we will definitely arouse more people's interest. Look at that Donald, isn't he a big real estate developer in New York? The programs he produces are so popular.
How attractive would it be if Feng Yu, the richest man in the world, stepped on Bill Gates
Kameda Masao nodded slightly, with an arrogant look on his face: "Now, which TV channel do you think our program will lack in ratings if it is placed on it?"
"Will Mr. Feng Yu personally promote this show?" Thomas asked excitedly.
"Of course not. Not to mention that the production cost of this show is not top-notch. Even if it is produced for a billion dollars, my boss will not be interested in promoting it himself. His time is too precious. Who do you think can afford him to do the promotion? ?But the producer of this show can be named after my boss, which my boss has agreed to. I think you know better than me about how to promote it, right?" Masao Kameda leaned on the sofa and crossed his legs.
After this condition was put forward, he didn't believe whether the other party would agree to it. If the boss hadn't said that he must have advertising time before and after this program, based on this alone, Kameda Masao would have been able to negotiate a 50% increase in the price of the premiere rights!
Kameda Masao wants to sell more than just this program. In fact, what is more focused on promoting is the advertising products in it, including direct advertising and product placement products.
"This...shall we discuss the price again?"
"The price cannot be lowered anymore. The quality of our program is here. And I can give you some other preferential conditions. You will definitely be satisfied."
"After the program is produced, the peripheral development is left to you. The profits of the developed products will be divided 40-60 by us, and we will account for 60%. This peripheral includes books, mobile applications, games, clothing, etc."
The peripheral development of a product can also yield extremely high profits. Kameda Masao has seen this kind of routine too much in the United States and island countries. What's more, Feng Yu specifically emphasized this point.
"Leave the development of peripherals to us? But we have our own clothing brand, which is different from what you have implanted."
"This is non-negotiable. The clothing must promote ours. However, the agency rights for overseas clothing processing and sales can be handed over to you. You don't have to worry about the design and quality of our clothing. And we can also help with game development and sales. And it does not affect the profit sharing between us.”
"Amazon's major shareholder is also our group, so we have the most say in book sales and online sales. Other dolls, models, etc. are left to you, but you are responsible for the promotion of all these peripheral products. , and it’s free.”
Kameda Masao made it very clear, we publish the rights and part of the development, production and sales, and you are also responsible for publicity, development, production and sales, so that you can share the profits.
The main reason is that this program was broadcast on the Discovery Channel, so this peripheral product is best promoted on the Discovery Channel, and they originally had similar development experience, otherwise Kameda Masao would not talk like this.
"Our publicity costs are very high. Do you also provide some appropriate publicity? For example, bundling advertisements for these peripheral products with the broadcast rights on the network?"
Kameda Masao agreed without hesitation. Although it would reduce the cost of their broadcast rights, they should be able to make money back from peripheral products.
Feng Yu originally just wanted to sell DVDs, highlighting the characteristics of this DVD product, such as easy portability, clear shooting pictures, and low price, so he came up with such a program.
Now, instead, an industrial chain has been developed through this program, which has resulted in higher profits.
Those of the world's top conglomerates do not have just one industry, but a complete industrial chain, or industry circle. This way they can ensure that they are not influenced by others in a certain link.
Now, Feng Yu will gradually start to build his industrial circle.
… (To be continued.)