"Feng, this matter still needs to be discussed. Isn't it because Microsoft wants to compete with us for funds? Let's compete to see who can't handle it first!" Kirilenko said carelessly after listening to Lei Dajun's words.
In words, Kirilenko did not take Microsoft seriously. When he waved his hand, the wires of the simultaneous translators in his ears swayed back and forth.
"Mr. Kirilenko, you can't say that. Microsoft has billions of dollars in funds, and all of them are profits created by this office software. As long as they defeat us, they can still make billions of dollars back in the future. "
"And what about us? So far, except for the markets in China and Eastern Europe, our products are pretty good, and other markets have just been opened up, and they are not yet profitable. Even if we invest a lot of money to stabilize the market, But when can we earn it back? Investment and income are not directly proportional at all." Qiu Bojun frowned and persuaded.
Microsoft's products are sold at high prices, and the market has already been thoroughly developed, and users' recognition is relatively high, especially in Europe and the United States.
Lianxiang Yinshan's office software has just begun to enter the market in those places. Not only is the price half of Microsoft's, but it also has to cooperate with other software companies and let others share a share of the money. In addition, they have to spend a lot of money on promotion expenses. If the sales volume does not meet expectations, they will not make any money at all.
If money is burned, Qiu Bojun also thinks it is a loss, because the market may not be able to capture it, and the funds invested will be very large. Even if it succeeds, office software may not be very profitable in the future.
Now that Microsoft's version can have an activation code generator, it is difficult to guarantee that Lianxiang Yinshan's property rights protection methods will not be cracked in the future. If the software really can’t make money, aren’t they losing a lot
Of course, if you can grab more users and provide some other value-added services, it can also be profitable.
"Everyone has noticed that Microsoft's product activation code generator is only available in our Chinese market and Eastern European market, but not in other markets. If this is the case, why can't those markets also have it?" Feng Yu knocked on the table and asked.
"You mean, let us create an activation code generator suitable for foreign versions?" Lei Dajun felt that doing so was a bit unkind, and it seemed to be illegal.
"Why should we do it? We just need to let the activation code generator made by Microsoft's own employees spread to foreign networks. As for whether it is applicable, how to upgrade, etc., we don't need to worry about it at all. If it succeeds, Then Microsoft's office software will inevitably suffer huge losses, and their costs are no lower than ours."
Although Microsoft has its own branches in many countries, the versions in various languages are almost all translated by its own company. But don't forget that the salaries of Microsoft employees are very high, especially the salaries of local software engineers in the United States.
Although Lianxiang Yinshan has high costs due to cooperation in other language versions of office software, when they first developed the basic core program, the cost was much lower. Although the salary of software engineers at Lianxiang Yinshan is among the best in China, it is still lower than that at Microsoft.
Hearing what Feng Yu said, Lei Dajun and the others' eyes lit up.
Yes, you made this activation code generator yourself. You dug your own holes and buried yourselves.
But this will inevitably affect Lianxiang Yinshan's office software sales. They have just entered the European and American markets. In this case, they may not be able to earn back the promotion expenses.
Isn’t this really hurting each other
"Microsoft relies on its high selling price to ensure their high profits. If their high profits disappear, their stock price will also be severely affected."
"Originally, Microsoft dominated the markets in Europe and the United States. We were latecomers, and if we grabbed 10%, it was considered a success. But if they lost 10%, it was considered a failure. In addition, their profits were seriously affected. It will definitely dissatisfy Microsoft shareholders."
Although Bill Gates holds the largest number of voting shares, shareholders are also very supportive of him. But if Microsoft loses money under Bill Gates, shareholders will abandon him.
If we can't let Bill Gates step down, why can't we sell Microsoft's stock? If concentrated selling forms again, Microsoft's stock price is bound to plummet.
It's definitely a heavy blow to come all of a sudden when Microsoft has just begun to recover and its stock price has rebounded!
If the stock price falls, Microsoft will continue to burn money, which will cause the stock price to fall faster.
"Then what else should we do to respond?" Qiu Bojun asked.
"I think since we have already spent so much money on publicity and promotion, we might as well continue to increase it. Even if we don't make money, we will grab the market first. Under normal circumstances, Microsoft will definitely launch a new version within three years and charge again. To make money, they won’t keep piracy rampant.” Liu Chuanzhi thought for a while and said.
"I also think what Mr. Liu said makes sense. Since we are no longer making money, and may even lose money, we should first seize the market and cultivate user inertia. Only when we launch a new version next time can we have more customers." Only when users buy it can they earn back their money." Lei Dajun also agreed.
Feng Yu looked at the others. Everyone had no objection. Kirilenko even said that since we want to increase publicity, it is better to be ruthless and completely suppress Microsoft in terms of publicity and let everyone know that the office software of Yinshan Software Company is the best in the world. The most useful!
"Okay, since everyone has no objections, then we will officially start competing with Microsoft to seize the market. Our publicity efforts before were not strong enough, so this time, we will increase the publicity and promotion expenses. Domestic increase of 100 million RMB, For foreign countries, we will first increase the amount by US$100 million. If it is not enough, we can add more at any time!" Feng Yu made the decision.
Although Qiu Bojun is the chairman of Lianxiang Yinshan, this time it was a shareholders' meeting. The major shareholders were Feng Yu, Lianxiang Group, and Kirilenko.
Obviously, no one would object to Feng Yu's decision. And as long as Feng Yu is present, no one will ignore Feng Yu's aura as the world's richest man, which is too dazzling.
"Mr. Feng, as a result, our research and development in other aspects will inevitably slow down, and there will be insufficient funds." Lei Dajun reminded.
Feng Yu waved his hand: "No need, go to the bank for a loan, Minsheng Bank will definitely lend us a loan."
"Mr. Feng, how about we go public and raise funds directly?" Qiu Bojun said.
Only then did Feng Yu realize that this was what Lei Dajun and the others meant.
Going public seems to be a good choice.
… (To be continued.)