"Mr. Feng, as you expected, we were indeed accused. Tianlai Novel"
When he mentioned that he even wanted to be accused, Liu Chuanzhi still looked happy and didn't seem to be worried at all.
Because Feng Yu had long reminded him that launching this cheap laptop and bringing laptops into the era of less than five hundred dollars would inevitably arouse strong dissatisfaction from those manufacturers. They are very likely to use unfair competition and dumping. and other charges against Lianxiang Group.
Feng Yu guessed it again this time. Those companies indeed accused Lianxiang Group of these two crimes.
Dumping and unfair competition are all based on Lianxiang Group selling products at prices below cost. In fact, Lianxiang Group’s production cost is less than US$400.
Therefore, Lianxiang Group does not need to pay attention to these two accusations. They only need to throw out the evidence of production costs to eliminate these groundless accusations.
As for why the evidence is not thrown out directly now, of course it is to keep the matter fermented. This is also equivalent to a kind of publicity for Lianxiang Group, and it also prevents other companies from entering the low-price notebook market so early, giving them enough time to completely occupy this market.
"I understand. By the way, make sure that our sales in any region are not lower than the cost price, right?"
"No, it's just that in some areas, due to higher costs of tariffs, transportation, publicity, etc., our profit may be less than ten US dollars, but it is definitely not a discounted sale." Liu Chuanzhi said affirmatively.
"That's enough. As for the legal matters, leave them to professionals. Laptops themselves shouldn't be so expensive. It shouldn't be a luxury item, it should be like a common household item in people's lives. Same as electrical appliances.”
"In the beginning, mobile phones sold for 20,000 to 30,000 yuan in China, and even if you had the money, you might not be able to buy one. At the beginning, BP phones cost several thousand, and the quantity was also very small."
"But what about now? Bp phones have become history and have been eliminated. And mobile phones have gone from tens of thousands to thousands of yuan, and then to the low price of 399 yuan like the Fengyu mobile phone, which has become a product consumed by the vast majority of people. product.”
"I dare not say that in rural areas now, but in cities, almost every family has a mobile phone. In some families, everyone has a mobile phone, and some people have more than one mobile phone. This sells better than some household appliances."
"As for computers, the price of desktop computers has gone from tens of thousands to 10,000 yuan, to 5,000 to 6,000 yuan, and even to less than 5,000 yuan, but the performance has been going up. But the selling price of laptop computers , the price reduction is not that big, we, Lianxiang Group, are the pioneers in price reduction sales.”
When Liu Chuanzhi heard this, he also smiled and echoed: "Isn't it true? Every time we reduce prices, it causes the market to follow suit. And with each price reduction, our sales continue to increase, and our profits continue to increase."
Every price reduction is carefully calculated. You can't increase sales, but profits decrease as a result. So why lower prices? Is it self-inflicted
Just like this cheap laptop, many of these consumers are reluctant to buy a laptop priced at seven or eight thousand, or even five or six thousand.
But when they found out that a laptop cost only more than 3,000 yuan, they couldn't help but be tempted. These people are equivalent to new consumers and do not overlap with the original market.
Therefore, Lianxiang Group can increase sales and profits at the same time, which does not mean blindly reducing prices.
Just like now, Lianxiang Group's laptops are priced at more than 10,000 yuan, seven to eight thousand yuan, five to six thousand yuan, etc., targeting different consumer groups.
Price, in the hands of Lianxiang Group, has become a weapon, a weapon to squeeze out other competitors. With the same configuration, our price is lower, forcing others to lower their prices.
However, Lianxiang Group's production costs are lower, so profits will not be reduced too much. Other manufacturers, especially those with low production capacity and unable to reduce unit cost, will be slowly squeezed out.
For example, in the North American market at this time, notebook computer sales of companies such as Sini, Songxia, and Dongzhi are constantly declining. After Lianxiang Group lowers its prices, companies such as Huipu and Daier can follow suit, and IBM and Fruit Company continue to take the high-end route. , but also launched notebooks with relatively affordable prices, but manufacturers in island countries have been severely damaged.
There are also some manufacturers that are not strong enough and have directly withdrawn from the North American market. They are the kind of companies that buy spare parts and assemble them. They are the lowest-class companies. However, this lowest-class company is not very good in terms of price and service. Then Doomed to be eliminated by the market.
This method of using price to squeeze out other competitors is best used by China with Galanz. The world's largest microwave oven production and sales company, the leader, and now their air-conditioning business is also operating in this way.
Galanz owns 35% of the microwave oven market. Apart from North America and Central Asia, Galanz is the leader. The price standards of various microwave ovens are also set based on Galanz.
They have brought microwave ovens from the era of a few thousand yuan to the current era of a few hundred yuan. At the same time, the world's largest microwave oven manufacturing factory is also owned by Galanz. They also produce OEM products for many microwave oven companies. Because of their huge output, the cost of OEM is lower than that of many previous brands' own production, so they also seize the opportunity. the lifeblood of other companies.
They do the same thing with Galanz's air conditioners now.
Fengyu Electronics has previously developed many related technologies, and has invested in the technology in exchange for Galanz's shares. However, Galanz does have the final say. Taihua Holdings is only a joint-stock company and a minority shareholder.
Galanz's model has been studied by many foreign companies, but none has been able to successfully imitate it. Lianxiang Group's PC business is similar to Galanz's model. It also uses price as a weapon to dominate the Chinese market and thus rush out of the country and go global.
Step by step, it has become the leader in China, the leader in Asia, the leader in Eastern Europe, the leader in Africa, etc. Now North America, South America, Western Europe and other regions are their main development targets.
Liu Chuanzhi said at the company's conference that Galanz can do what Galanz can do even if he thinks about it, and it has to do better.
Lianxiang Group did exactly this. When its scale reached a certain level, it used the weapon of price to squeeze out companies with half its production capacity.
After a few experiences, some stragglers were killed.
Every time the price is set, it is carefully thought out. They want the price to become a solid barrier for the industry. They were able to do it before, and this time, they can do it too!
…
ps: It hurts to increase coins every day. Old Four can’t get a penny from the increased coins. You go to the master to spend the increased coins, but can you come to Old Four to use normal coins? The Fourth Brother kneels down for you (To be continued.)