After Lianxiang Group launched a new cheap notebook computer, the traditional netbook market has been severely impacted again. Their netbooks have no advantages over Lianxiang Group's ultra-thin notebooks.
At this time, they also decided to reduce the price of the product.
In fact, after mass production was established, their costs dropped rapidly and profits increased. But who wants to lower profits when there can be higher profits
Therefore, it seems that they have all negotiated with each other, and the product prices have almost not dropped. They are based on the price set by the Lianxiang Group, with slight fluctuations.
But at this time, Lianxiang Group's new products are on the market. If they still maintain this price, they will not be competitive. Even the ultra-thin notebook from Xiangxiang Group seemed good to them, let alone ordinary consumers.
At this time, Lianxiang Group began to sell Fang Zheng and Tongfang's netbooks to foreign markets through their channels, and they were even more disgusted!
Co-author, you don’t even want to make a netbook and let others compete with us, right
Okay, we will lower the price. Anyway, we are in our own territory and there are no tariffs. Even if the production cost is slightly higher, we still have a price advantage.
But guarding their own territory is nothing. They plan to join forces and launch an encirclement and suppression against Lian Xiang in the Huaxia Market.
As long as they don't lose money, even if they don't make money, they still have to raise the price so that they can't even make money from the Group.
If one of their companies spends one million U.S. dollars in goods, tens of millions of U.S. dollars worth of products will flood the Chinese market, causing even your Xiang Group's new products to be in trouble of being unsaleable.
Each of our companies lost 100,000 U.S. dollars, and Lenovo lost several million U.S. dollars. If each of us loses one million dollars, you will lose tens of millions of dollars even if you think about it!
Aren’t you always trying your best to lower prices? This time we also lowered the price, completely destroying the cheap notebook market!
After Lianxiang's ultra-thin notebook was launched, it was indeed warmly welcomed by consumers. Users who were planning to buy a netbook turned to buy this lighter and thinner ultra-thin book. Or there are some people who choose audio-visual notebooks that are more prominent in audio and video, causing other netbooks to fall into trouble of being unsaleable.
At this time, those PC manufacturers announced almost at the same time that the prices of their netbooks had been reduced!
And the price reductions are very large, with the average price being over fifty dollars!
Originally, the price of netbooks has dropped due to the intervention of many manufacturers. Now it has dropped by fifty US dollars again, so the price has dropped below four hundred US dollars!
This price once again refreshes the lowest selling price of notebooks.
In the Chinese market, the price of netbooks is as low as 2,499 yuan, which is a thousand yuan gap with ultra-thin notebooks, audio-visual notebooks, etc., so the price is extremely competitive!
Yang Yuanqing was shocked when he got the news and immediately informed Liu Chuanzhi, who quickly convened the board of directors of Lianxiang Group.
…
"Everyone, Mr. Yang has already talked about the situation. Is everyone clear about it? Then tell me what you think."
"We still have a lot of profit margins, how about we also lower the price?" said the director of the Academy of Sciences.
Yang Yuanqing shook his head and refused: "You can't lower the price! Our new product has just been launched, and we have sold a lot of sales after it was launched. It has only been a few days, and we have lowered the price. So what will happen to the consumers who bought it before? Do we refund the money?"
"Even if you can refund the money, you can't do that. This will have a serious impact on the brand and reputation of our Lianxiang Group! Not only can we not lower the price immediately, but I don't think our products can lower the price even in the next six months to one year. "
This product has a good profit margin. In fact, lowering the price can also guarantee profits, but in that case, why would Lianxiang Group bother to develop this product? It would be great to continue to make netbooks.
In the netbook market, Lianxiang is the most popular brand. Many users who have not bought a Lianxiang netbook are calling on Lianxiang's official website to ask Lianxiang to produce more.
"I also believe that the price of our products cannot be reduced. Our performance has been improved compared to that of netbooks. In terms of product design, we have also made it eye-catching. The price is already very affordable." Qiu Bojun He also expressed his opinions.
When the price was initially set, he thought it was too low and should be higher. Their costs are much higher than those of netbooks, so why can’t their profits be increased
"So how can we make up for the price gap of more than one hundred US dollars abroad and thousands of RMB domestically? If you can buy a laptop for 2,500 yuan, how many people should be attracted? Before this, I was afraid that only one could be assembled for 2,500 yuan. It’s just a desktop computer with average performance!” said one director.
Lei Dajun was silent at this time. He thought again, if Mr. Feng faced this situation, how would he choose to deal with it? Mr. Feng often said that when facing competition, we should magnify our advantages and magnify the other party's shortcomings.
So what are our strengths and what are the other party’s weaknesses
The advantage is that the product performance is better. If it is only in the Chinese market, then we also have a home field advantage. This is the territory of our Lianxiang Group. We can enhance our competitiveness in many aspects, such as having more stores, better after-sales service, we are a Chinese brand, etc.
There is also a big advantage, that is, Lianxiang cooperates closely with Chaowei, Yingweida, etc. Maybe it can borrow their power to influence the decisions of those manufacturers
"Mr. Yang, they are all imported products. Do they still make a profit at this price? If they are selling at a discount, can we sue them for dumping?" asked a director.
"If we do it, then the cost of this product can be controlled to less than 2,200 yuan. They build a factory in China to produce it, and with some tax exemptions, the cost should be controlled to less than 2,400 yuan. At this price, they still have A profit of dozens of yuan," Yang Yuanqing said.
He had already thought about this problem, but after calculation, the other party should not have touched the line. But a computer worth more than 2,000 yuan only has a profit of a few dozen yuan. Aren't they deliberately disrupting order
What disgusts them the most is that those manufacturers have joined forces. They are planning to destroy this market!
Moreover, the sales of this product will be most seriously affected by Lianxiang Group's new products. After other manufacturers also develop ultra-thin notebooks, Lianxiang Group's leading advantage in this area will be wiped out!
Lei Dajun suddenly asked at this time: "Mr. Liu, Mr. Yang, I have an idea. Since we can't lower the price, why can't we let them increase the price?"
Everyone was confused, looking at Lei Dajun, why should he ask the other party to increase the price
"Mr. Liu, the production and sales volume of Taihua crystalline silicon are the first in the world, right? What if the price of crystalline silicon increases?"
… (To be continued.)