What? Recharge your phone bill and give you a mobile phone? !
Previously, Yidong and Aihua Mobile had jointly launched a campaign to provide free phone calls with the purchase of a mobile phone, and the effect was pretty good.
But to recharge the phone bill and give a mobile phone, is this the opposite
"Feng Yu, are you telling the truth?" Mr. Lu hesitated.
Even Fu Guangzheng next to him looked confused. He had never seen this event in Xiangjiang or abroad.
"I'm not telling the contrary, what I said was to recharge the phone bill and give you a mobile phone!" Feng Yu had a mysterious smile on his face.
"Then how much phone bill does it cost to get a mobile phone as a gift? Feng Yu, although Yidong Company's phone bill profit is not low, it's not that high!"
Nowadays, a mobile phone costs several thousand dollars, and of course there are cheaper ones, but can Yidong Company give away those from small brands? It must be Aihua brand, Fengyu brand or a big foreign brand.
Feng Yu found a way for him, and he must also take care of his company's brands. This is normal.
"Don't worry, let me tell you in detail. Nowadays, many people's phone bills can be reimbursed, right? And among them, many people's reimbursement is fixed. Their monthly phone bills often exceed This amount, so they will choose to buy some packages and reduce consumption, right?”
"A good mobile phone costs several thousand yuan. And many people who are busy with business usually have more than one mobile phone and more than one number. Because China Connect had two network modes: gsm and cdma, we also specially designed dual-network models for it. Internet dual standby mobile phones are also expensive.”
"But having two numbers on one mobile phone seems very convenient, but for people who actually have a lot of calls, it is very useless, because this is still a mobile phone and the battery power is simply not enough. So this measure can be very useful. To attract this group of customers to a great extent.”
"Also, many people want to buy a mobile phone, but are reluctant to part with it. And when they are willing to part with it, they feel it is expensive. Once this promotion appears, it will attract consumers who are hesitant and make them feel that they are taking advantage. They have to use it anyway. The phone bill is enough to get a mobile phone for free, why not?”
"Many people will definitely think that the mobile phones we give away are bad, but what if the mobile phones given away are our Aihua brand and Fengyu brand phones? Will this concern be dispelled?"
"Wait a minute." Mr. Lu interrupted Feng Yu, "I'm really going to give you the Aihua and Fengyu cards. If the cheap ones cost a few hundred yuan, we really don't have such high profits with the more expensive ones."
Lu Shaoxin said, I asked you to help me find ways to increase profits. This is political achievement. I didn't ask you to help me increase sales, but the profits dropped!
That would not be political achievement, but Waterloo.
"The higher the phone bill, the more expensive the free mobile phone will be. If you recharge 1,000 yuan, you can only get the cheapest model as a gift. If you recharge 10,000 yuan, you can get the latest model of mobile phone."
"Ten thousand?! How many people can recharge such a high amount!" Mr. Lu shook his head. Feng Yu still didn't understand the situation. Many people recharge their phone bills by twenty or thirty a month. If they recharge ten thousand at a time, what kind of income is that? The crowd.
"I'm just giving an example, but for those with a recharge of three to five thousand, many people will definitely recharge. And the mobile phone you give away is about one-third of the phone bill. For those who recharge more than ten thousand, the gift must be from us. The latest smartphone.”
Nowadays, mobile phones priced at RMB 1,000 or 2,000 are still relatively common, and those priced at RMB 3,000 or RMB 4,000 are better. Of course, mobile phones priced at RMB 5,000 or above are also available, but not many people are willing to buy them.
However, Feng Yu believes that people who are willing to spend 5,000 yuan to buy a mobile phone are willing to recharge more than 10,000 yuan to receive a new smart phone as a gift.
"And this recharge of phone bills and free mobile phones naturally requires a new package, which is a guaranteed minimum consumption every month. Then this money will be returned to the mobile phone in the form of phone charges every month. Of course, this part of the money is not less than the minimum The consumption amount is the part that the owner needs to recharge.”
"This repayment time can be one to two years, and different consumption packages are forced to be customized according to different lengths of time. This package is definitely high for ordinary people. But for people who have a lot of phone bills every month , it’s not a problem at all.”
"There can be many changes here, such as free phone calls that can be redeemed with airtime, free text messages that can be redeemed, etc."
"And some corresponding restrictions can be made here, such as dividing them into old users and new users. Old users are those who have used Yidong's number for more than a certain number of years and can enjoy this kind of activity. Their mobile phones are old. The kind of people who should be replaced.”
"New users apply for a new card, which can be bound to the machine. Most of them are people who want to buy a mobile phone and need to register an account, such as college students or people who have just joined the workforce."
"No matter what type of person they are, we need targeted services. Those old users already have cards, what if you ask for a new card? Give them the dual-SIM dual-standby mobile phone I just mentioned, so that they can use There is no need to give up old numbers for new cards. In this way, many users who were originally connected can be attracted."
Mr. Lu's eyes are getting brighter and brighter. This is a good method. It can also steal people from the old connected users!
What Feng Yu said was not particularly detailed, but it provided him with a new direction. As for how to do it specifically, you have to go back and discuss it with your subordinates and demonstrate it.
To stimulate consumption, we must also ensure profits. No matter how low the profit is, as long as it exists, it is a political achievement!
There are also free mobile phones. It is also important to carefully study which mobile phone is given in which grade.
"Feng Yu, do you offer any discounts on mobile phones?"
"Of course, the price we give you is the absolute lowest price, just like the price we give to the postal service. If you are willing to give us some advertising, the price can be reduced appropriately."
If Yidong business outlets across the country hang banners, posters and other advertisements, the effect will definitely be good.
Now some foreign mobile phones have once again entered the Chinese market in a big way. Many Chinese people still like foreign brands, which has had a big impact on the market of Fengyu mobile phones and Aihua mobile phones. Those foreign mobile phones also have many innovative highlights in terms of design.
However, this activity alone can increase the sales of Fengyu and Aihua by a large margin!
In the past, there was a Yidong business hall next door where mobile phones were sold. Now, mobile phones are sold directly in the business hall, which is more convenient.
Many people may not have thought about changing their mobile phones, but they will inevitably be tempted when they see such a discount.
You have to pay the phone bill anyway, and you can get a mobile phone for free, so why not
This method will definitely bring Yidong Company's profits to a higher level!
… (To be continued.)