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Feng Yu handed out a circle of red envelopes. It was already noon, so he stopped by Li Mingde's place to pay his New Year greetings.
"Old Li, are you okay?" Some time ago, Li Mingde was suddenly diagnosed with diabetes, and his spirits suddenly dropped a lot.
However, the doctor said that it is not serious and does not require insulin. He usually controls his diet and may not even need oral insulin.
At that time, Lao Li called Feng Yu directly to resign, which even shocked Feng Yu. Fortunately, it was a false alarm, he was fine, and it didn't disrupt Feng Yu's plan.
"My health is fine. The doctor said I was just scaring myself. After being hospitalized for a week and undergoing some conditioning, my health seems to be better." Li Mingde said with a smile.
"Recently, I see that our Songjiang Automobile is developing well. The sales of electric bicycles are getting better and better. The sales of motorcycles have not disappointed me. You are indispensable."
"I deserve no credit. The biggest credit goes to Li Dafu. After someone else became president, a series of measures reduced our costs a lot, improved our efficiency, and increased our profits." Quite a few.”
When Li Mingde said something, he sighed a little. He also felt that he was getting old. Perhaps within three years, this company should be handed over to Li Dafu.
Moreover, many of the old people who were with him in the factory have retired. He found more and more that his ideas seemed to be unable to keep up, and he no longer had the passion of his youth. He felt that he was very contented in this life.
"By the way, I heard that our new car will be rolled off the production line soon?" Feng Yu asked with interest.
"Yes, this is a newly designed car series with a more beautiful appearance and more outstanding performance. It is the kind of coupe you once said."
When Songjiang Automobile launched the sports car, Feng Yu mentioned the concept of the coupe to them, combining the practicality of a car with the sportiness of a sports car to satisfy many car buyers who want the performance of a sports car as well as the Practical requirements for cars.
And although the coupe has some shortcomings compared to sedans and sports cars, it is very popular abroad. This is also a model that Songjiang Automobile is preparing to vigorously attack foreign markets.
"That's great. When the time comes to promote it abroad, it will definitely sell well." Feng Yu said approvingly.
"Mr. Feng, there is a problem now. Our Songjiang Automobile has been operating well in Asia and Eastern Europe in recent years. If this car is only sold domestically, I can guarantee that the sales will be very good. But if it is taken abroad, I am afraid it will be very good." It’s a bit difficult. The most important thing is that our cars haven’t won any major awards.”
"Have our cars won very few awards in recent years?"
"It's quite a lot. We have won all the domestic awards. [△网WwW.] We have also won many awards from Eastern Europe, Southeast Asia, and even all of Asia, although they are not as good as those from the island countries. But it has already surpassed the South Korean car.”
"But we have never won any bigger awards. For example, the World Car of the Year Award, the German Red Dot Design Award, the American Industrial Design Excellence Award, the German IF Design Award, etc., the European Car of the Year Award, the North American Car of the Year Award, etc. We have never won the Car of the Year Award, World Car of the Year Award, Global Top Ten Engine of the Year, International Engine of the Year, etc."
Feng Yu's eyes widened: "These are the top awards in the world's automobile industry, right? We haven't won them once?"
With so many prizes, it’s time to take turns, right
"Not even once. The European Car of the Year and our National Olympics were nominated, but they were eliminated in the first round. As for the others, we were not even nominated!" Li Mingde was also depressed.
As the largest car company in China and Eastern Europe, it is also a large car company with annual production and sales of millions, but it has not even won a world-class award.
How do they fight back when faced with foreign advertisements that use awards for promotion
Feng Yu frowned: "Don't we have some advantages?"
"In terms of failure rate, the island country's car series is the lowest. In this regard, they are ahead of the Americas, Europe and us. We are ahead of Europe and the Americas. Europe, especially German cars, were the earliest to develop, have easy maintenance and large sales. They give People have the illusion that their quality is very good, but in fact their failure rate is really high.”
"In terms of safety, Europe is leading, followed by island countries, then us, and North America is about the same as us."
The most important thing for safety is the body structure. In the event of an accident, it is safest to ensure the minimum deformation of the cockpit. As for the thin skin of the car body, these effects are actually not big. Because the collision does not have a great impact on the safety of the passengers in the car, it just looks more serious.
If the car is really hit hard, it won't matter how thin or thick the outer casing is. It will be completely destroyed when it's time to use it.
"The brand heritage includes Europe, North America, island countries, and finally us. This makes us inherently weak. After all, our history is too short."
"European cars are the best in terms of comfort and handling, followed by North America, and then the island countries. We can compete with them in terms of comfort, but their handling is worse than European cars, and their fuel consumption is higher than that of the island countries."
"But in the Chinese market, they are not as good as us. According to the plan, our sales volume in the Chinese market this year will exceed one million vehicles, but global sales will not reach two million vehicles."
The Chinese market accounts for a large proportion, so it doesn’t matter, Feng Yu also likes it very much. However, the markets in other regions, including Eastern Europe, are still not as good as China's sales. This is enough to prove that their overseas sales have a long way to go.
The Oriental Sacred Deer was popular for a while, and that was because Wang Junxia was in the limelight at that time. But Wang Junxia has retired. Although the Oriental Shenlu (Songjiang-Off-road) car is in its fifth generation, its sales growth abroad is seriously declining.
As for other models, although they are also growing, this is due to the overall growth of global car sales. Their share and growth rate are both declining.
The world's largest car companies are still Tongyong Auto, followed by Crazy Field Auto, third is Ford, and fourth is Volkswagen. Even Volkswagen, which ranks fourth, has annual production and sales of more than 7 million vehicles, and their plan for this year is 8 million vehicles.
As for Songjiang Automobile, last year it just exceeded 1.5 million units. This year's plan is only 2 million units, mainly relying on the increase in the domestic market.
Of course, those at the top of their list include trucks, minicars, buses and other commercial vehicle models. In terms of passenger cars alone, they are not so many times more powerful than Songjiang Automobile.
However, these sales data will give people the false impression that their cars are very good. Otherwise, why would so many people buy them
… (To be continued.) Mobile phone users please visit m.read for a better reading experience.