"If we don't count commercial vehicles and only count passenger cars, we should already be among the top ten in the world. We should even be ranked eighth in the world last year. But who thinks we are the eighth in the world? Among the top ten car companies in the world The ranking has always been without us!”
Li Mingde was very unconvinced. If Songjiang Automobile annexed those domestic commercial vehicle companies, then the ranking might be ranked among the top five.
Or annexing those joint venture car companies can also improve the ranking by several places.
Unfortunately, the state does not allow this. Although it is said to be a corporate operation, once it is annexed, the state still does not agree.
If you want to merge, you can, use equity to trade.
Buy it directly with money? Can you afford it? Sorry, not for sale!
In other words, if Songjiang Automobile wants to expand, Taihua Holding Group will lose its controlling interest in this enterprise. The Ice City Government is also very smart. They will never sell their equity, even at a super high price of 30% premium.
What can you invest after taking the money? By retaining the shares, the annual dividends are not a small amount, and it can also prevent the company's headquarters from moving out of Ice City, allowing them to receive generous taxes.
The same goes for other car companies. If they want to acquire us, fine. We have no objection to the acquisition using equity. If you use cash, there is no need to negotiate!
Last year, China's annual automobile production and sales exceeded six million units. Passenger cars alone accounted for more than 50%, of which Songjiang Automobile accounted for one-third.
The number of private passenger cars in China exceeded 10 million last year, and market surveys show that sales of private cars, especially passenger cars, will continue to grow rapidly.
The superiors also paid attention to this data, and Feng Yu also suggested to the superiors that the automobile industry should be regarded as a pillar industry. So since it is a pillar industry, how can it be possible for a private enterprise to dominate
Now Songjiang Automobile is in such trouble. It wants to expand, but has little hope in the country. If it wants to be acquired, Songjiang Automobile is not willing to acquire it, because those small car companies are too bad. Except for workers and land, Songjiang Automobile does not like them. .
It's attractive, but it can't be taken away. This has resulted in the scale of Songjiang Automobile being unable to expand effectively and rapidly. It still only has a few brands and two car logos (Oriental Shenlu is its own car logo).
The world's automobile production and sales will grow rapidly in the next few years. Especially in the past two years, the world economic situation has been very good, which is definitely a good opportunity.
But there is good news at this time, that is, Tongyong Automobile has gone bankrupt since last year. When the global economic situation was very good and automobile production and sales were soaring, Tongyong, which ranked first in production and sales in the world, began to lose money!
Among the top ten car companies in the world, only Dongyue is losing money. However, Ford, another large car company in North America, is also not doing well and its profits have dropped significantly. Correspondingly, the sales and profits of Crazy Field and Volkswagen are both rapid. increase.
If this development continues, Tongyong will inevitably follow the same path of its previous life, that is, apply for bankruptcy protection, rely on U.S. government rescue, close factories, close sales centers, lay off employees, sell brands, etc.
Although Tongyong re-emerged in his previous life, the world's number one throne was given to Crazy Field, and was never regained. Even the second throne was held by the public, and they didn't have the slightest chance.
Tongyong has a business problem. They own more than 20 brands, but they operate independently and fail to form an effective alliance. Just how much production and R&D resources are wasted. Not to mention that some of the brands they acquired simply never made any money.
They originally wanted to be truly universal and have any model. But they ignored it, because it was too complicated and it became impossible!
GM's biggest problem still occurs in the North American market. They have their own GM Auto Finance Company, which provides auto loans.
They use each other's credit to sell, but it takes many installments to get the car payment back. So even though they have the largest sales volume, many of them don't get paid.
If there are no accidents, then their model is nothing. Anyway, the money will eventually come back slowly, and they can also invest through this financial company. Even if it is just a simple loan, they can still make a lot of profits.
But Feng Yu learned that Tongyong had made a bad move just like in his previous life. Their car finance company had finally entered the real estate market.
Because the real estate market was very profitable at this time, they had become one of the top five home loan financial institutions in the United States, and it seemed that they were making much more money than car loans at this time.
Car loans are generally for a short period of time. When the housing and housing crisis breaks out in the United States in the next two years, many people will have credit bankruptcy and be unable to repay their loans.
If you only have the car loan, the loss will not be big, but if you include the home loan, the loss will be huge. The selling price of a house is much higher than that of a car, and the repayment period is longer. Once the credit goes bankrupt, there will be more bad debts and bad debts.
Originally, Feng Yu wanted Songjiang Automobile to develop step by step. By the time Tongyong filed for bankruptcy in three years, they had developed into the world's top car company.
But they forgot that they only make passenger cars, and they are not even in the top ten in the world's car company rankings. Occupying half of China's passenger car market, including low-price, low-profit elves, it has not even entered the top ten. This is too slow.
If it continues to develop so slowly, I am afraid that the sharing crisis will come, and Songjiang Automobile will not have a big explosive rise.
"Lao Li, don't worry about this matter, I'll take care of it." Feng Yu thought for a while and said.
Isn’t it because the brand awareness is not high enough? Don't you just want to win the grand prize? It's so simple.
Make your own prize!
It's not like I've never done this kind of thing before.
Those world-renowned awards are not all created.
They can do it, why can't we
The award they made was also to promote a standard. The winner is the best among the criteria.
They can enforce standards, but we can’t? We are backed by the Chinese market, which has the highest growth rate, so why can’t we get a prize ourselves
Not only must it be done, but it must also be turned into a world-class car award!
However, there is a difficulty in getting this award, that is, other car companies need to participate and come up with models of sufficient weight.
This is more troublesome. Songjiang Automobile does not have such a big reputation abroad.
It's hard to say, this time Feng Yu has to come forward in person.
With his reputation as the world's richest man, he personally sent out invitations, and those car companies should come to participate.
However, we need to carefully consider how to get this award and how to highlight Songjiang Automobile.
… (To be continued.)