Feng Yu watched the news on the Internet, while Ralph arranged for people to collect newspapers.
When Ralph got the newspaper back, Feng Yu also browsed a lot of news about Iron Man on the Internet.
Today, a lot of news came out that attacked Iron Man: it is escapist, slow-paced, dark, exaggerated, the actors have no acting skills, the special effects are not good at all, the film is extremely mindless, etc.
These words all describe Iron Man. After Feng Yu saw it, he felt that these film critics had never watched Iron Man at all!
The pace of Iron Man is very fast. There are some later Marvel movies that have a somewhat draggy plot, such as Captain America, but Iron Man definitely does not.
Moreover, Iron Man also has many humorous and funny plots. This movie is also more cerebral, and the special effects are top-notch. Even the actors' performances are remarkable, and they are considered top-notch among commercial blockbusters.
In Feng Yu's view, all this is set around the standards of blockbusters. The only drawback may be that the actors are not big enough, but soon Robert Jr. will become a super popular movie star, even surpassing the actors in the X-Men series. .
In the future, it can be seen from Robert Jr.'s salary that the only one who can compare with him is Captain Depp.
"Boss, these are groundless accusations and just random comments!" Ralph was very angry. How could a very good comic book hero movie be evaluated like this by these people
The boss of MGM Pictures suddenly said: "Chairman, I think I know what's going on."
"Oh? What's going on?" Feng Yu raised his eyebrows.
"This film critic used to write film reviews specifically for Columbia, which now belongs to Sunny Holdings. This one writes film reviews specifically for Disney, this one also reviews films for Shimen Pictures, and this one is the focus of the 21st century From the film industry. There are some other people I don’t know, but it’s no surprise that they must all be movie critics from other film companies.”
What is called a royal film critic? They are those who help promote the company's movies in the media after they are released. This kind of advocacy can stimulate the box office to a certain extent, and even have a certain influence on the film's awards.
MGM naturally has its own movie critics, but it is obvious that other companies have joined forces.
"Boss, they are deliberately targeting us. They did the same thing last time 007 was released."
At that time, other companies were not so aggressive because they were also afraid that when their own films were released, if others gave negative reviews, they would hurt each other.
Under normal circumstances, as long as they are not directly competing at the box office, they will compliment each other, and they will make money from the moviegoers anyway.
But this time, other studios went too far.
Feng Yu had a disdainful smile on his face: "It doesn't matter. It's obvious that they are afraid. They are afraid that our Iron Man will achieve another great success at the box office."
"They are already quite jealous because 007 makes money. If Iron Man makes money again this time, then the development of heroes from the Marvel Universe will bring us a steady stream of box office and reputation. They don't want to see this. "
"But it is also like this. It proves that our movies are very good-looking and very popular with the audience. Didn't they attack our movies? It seems that their movies are also released now, right? While we are changing our reputation, we should also step on them. ”
If you're not particular about it, don't blame me for being rude.
Ralph immediately went to make arrangements. Feng Yu also called Sergey and asked him to look at Rotten Tomatoes and give negative reviews to a few movies. The list of movies will be sent to his mailbox soon. .
Just one Rotten Tomato is enough for them to drink a bottle.
The freshness of Rotten Tomatoes has now been widely accepted by movie fans, and to a certain extent, it can even affect the movie's awards.
It has a very good reputation and has won awards at Oscars and Golden Globes. It has even won some awards in Europe and Asia. Even those with a particularly bad reputation still won awards. In the United States, there are film awards like the Razzie that are specifically created for ridicule.
For other online media, Ralph has also done public relations. As for traditional TV and newspaper media, they have also begun to tackle key problems. Anyway, they still have some unspent publicity expenses.
…
"President, our new movie's freshness rating on Rotten Tomatoes is only 26%. Someone must have maliciously written negative reviews!"
"Do you know who it is?"
"I don't know, Rotten Tomatoes is not monitored by us."
"Buy some film critics and continue to advocate for us in newspapers, the Internet and other media!"
Scenes like this have appeared in several film companies. When they tried their best to suppress Iron Man, their own company's new films were also seriously affected.
Although the box office of Iron Man in North America has been somewhat affected, the overseas box office has continued to grow rapidly, and some regions have even increased their film schedules, causing the box office to buck the trend.
The bosses of these movie companies also discovered why Iron Man’s Rotten Tomatoes freshness score has returned to over 80? They obviously found many people to write negative reviews, how is this possible!
Only then did they realize that although Rotten Tomatoes has always claimed that it is impartial and is not influenced by film companies and only accepts comments from registered users, it is owned by Guge Company after all, and Guge Company and MGM , Marvel Studios, etc., are all subsidiaries of Fengyu Holdings Group.
To put it bluntly, we are a family.
It's like filing a complaint against a teacher, only to find out that the person suing is the teacher's father. Can you win
And they found that there was now a word-of-mouth war for the movie in newspapers and other mainstream media.
None of their movies released at the same time could compare with Iron Man at the box office, and even in terms of reputation, they were far behind.
MGM's public relations team actually directly reprinted Rotten Tomatoes' audience reviews in newspapers. From the audience's perspective, it is more easily accepted by the audience than film critics' reviews.
And their official film critics were found to have dark histories, and their credibility plummeted.
MGM and Marvel Studios even organized many online debates to directly comment on these movies, criticizing their movies to the fullest.
And all of this must have cost a lot of money.
The Marvel Universe is a series of movies, and the first one must be successful, so MGM and Marvel Studios are willing to invest a lot of money, but other film companies cannot do the same. They are shocked by this money-burning publicity model. .
At this time, they realized that they seemed to have no choice but to admit defeat. If this continued, although MGM might continue to spend more money, many of their films would be labeled as bad films. This would be a big blow to their film company. It is also a serious negative impact.
For now, we can only find a way to reconcile.
Unexpectedly, they were the ones who started the incident, but they were the ones who took the initiative to reconcile. This time, all face was lost!
… (To be continued.)