"Boss, those movie companies have already reconciled with us, but our Iron Man's North American box office has indeed been greatly affected. ΩM"
Ralph was very angry. Originally, Iron Man had such good momentum and good reputation at the beginning. The global box office may exceed 700 million US dollars. The box office in North America and China alone is not a small amount.
However, due to other film companies making such a fuss, not only the North American box office has been seriously affected, but also Europe has been greatly affected due to the Internet. It would be good if the global box office can reach 600 million US dollars.
Although the US$600 million was still beyond their expected minimum target, they still felt a little regretful. When talking about 700 million and 600 million, there is naturally some gap, especially in North America, where the gap is the largest.
Feng Yu stepped off the treadmill and wiped his sweat: "Who said our box office won't reach US$700 million?"
Ralph looked surprised. It was impossible to reach 700 million US dollars.
It has been released for such a long time, and the reputation has been stabilized. At this time, there is no way to stimulate the box office. Why can the box office continue to grow in reverse
"Boss, are you referring to the sales of high-definition optical discs? That also belongs to MGM, but it cannot be counted in the box office. It should be regarded as derivative income."
After a movie is released, it sells CDs. This is a method that movie companies have used for a long time. At the beginning, they still sold video tapes. Then it became a Vcd disc, then a DVD disc, and now it is a high-definition DVD disc.
However, the sales of CDs are much better than the sales of video tapes. Video tapes require a video recorder to play, and although optical discs also require a DVD player, a computer can also play them.
There are not many computers today that do not have optical drives.
Moreover, the penetration rate of computers is higher than that of video recorders. Compact discs take up much less space than video tapes.
Many people like to watch TV programs at home, especially in the United States. Many TV programs are paid, and the cost is not cheap. It is also a very good choice to buy a CD of your favorite movie, which can be played many times.
But this point is completely different from what Feng Yu said.
"Ralph, I'm not talking about the sales of CDs. Most TV programs are charged extra, right?" Feng Yu reminded.
Ralph was still confused: "Boss, you mean to show the movie on TV? That won't work. The major film companies only have agreements. In order to protect the sales of video tapes and CDs, within three months of the release, It’s not allowed to be shown on TV.”
This is an agreement that all major film companies abide by and no one can violate it. Many film companies have their own TV stations, and they will naturally broadcast their company's movies on their own TV stations to attract viewers to pay to watch.
MGM also has its own TV station. Those without a TV station are not considered big companies.
Feng Yu shook his head: "I'm not talking about TV broadcast rights. Haven't you noticed that our lives are increasingly inseparable from the Internet? Most of the people who like our Iron Man are young people and children, right? These People, you often go online, right?”
"The click-through rate of your video shows that many people now like to be on the Internet. Taihua Holdings Group has a channel called Naohu. They are an Internet company and cooperate with TV stations, but the essence is different."
"Does the agreement between the film companies include the right to broadcast on the Internet? If we pay to broadcast it on the Internet, does this not violate the agreement?"
"Sharing with websites is not much different from sharing with theaters. Even if this cannot be counted in the box office, it is still real income, right? And why can't ours be called an online cinema? It is counted in the box office. They Can you tell me what's wrong?"
Ralph was stunned, he was shocked by the boss's remarks. Online cinema, paid broadcasting, included in the box office, seems to be nothing wrong.
In this way, Iron Man's box office will definitely shock many people, but will it also have a certain impact on the sales of CDs
"The boss's idea is really great. Although it will have a great impact on the sales of CDs, compared to the profits and influence that can be obtained from online broadcasts, it is definitely a good deal!"
"It's just that we need to cooperate with some video websites. There are not many famous video websites in the United States, and many of them don't have a lot of traffic. Although our Youtubo has a lot of traffic, it doesn't charge. And There are also many video websites that belong to some TV stations. This conflicts with the agreement and cannot be chosen."
Ralph began to quickly analyze how to operate this matter.
"You can open a separate paid video page on Youtubo, put our MGM video resources on it, and let netizens pay to watch the price, which is less than half the price of a CD. Even many film sources can be members. free
"On the European side, Amazon also has video websites. You can use theirs. As for the Chinese side, you can leave it to the Naohu Channel. The original sales of movie discs there are average. Paying to play may give us a surprise."
The paid viewing model was very popular in the previous life, but at that time, it was because CDs basically could not be sold.
There are still CD sales, and doing so will indeed have a big impact on CD sales. In fact, the profits from CD sales are definitely not low.
Feng Yu is also sure that this model will soon be changed, because it conflicts with CD sales and TV on-demand rights, which will harm the interests of other people.
They will definitely come to MGM to negotiate and force MGM to compromise.
Even if it is a compromise, this model will not die. Now it may delay the online paid broadcast, or even postpone it to the TV pay on demand, which is four months after the movie is released.
But no one can stop this time. Iron Man uses this model to achieve a shocking box office success. Slowly, other film companies will also accept this model, because it can bring real profits.
The sales of optical discs will slowly decrease. This is a trend. Why buy a CD when you can do it directly on the Internet? Doesn't this still take up space
Moreover, the paid broadcast time on the Internet can be very long, much longer than the release time of the movie, which can generate income for a longer period of time.
Even in the future, online broadcasting will have a serious impact on traditional TV stations.
This time, let them see what it means to find another way!
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