The fruit company’s mobile phone is officially on sale.
As early as the end of last year, Fruit Company announced that it would produce its own mobile phones and only make smartphones.
But at that time, the whole world was paying attention to the battle for mobile phone systems, especially the competition between Microsoft and Lianxiang Yinshan, which also divided the camps of many mobile phone manufacturers.
That time, it was evenly matched.
Microsoft has received support from more brand manufacturers, but Lianxiang Yinshan's system is considered to be more user-friendly, especially the Fengyu mobile phone that supports Lianxiang Yinshan HOS, and the launch of s3+, which suppresses other smartphones. Get started.
As for Black Rose and Saiban, they have obviously lost. In this year's smartphone market, the sales of Fengyu phones have been on par with those of Black Rose. By the end of the year, everyone thinks they can surpass them.
Then in the field of smartphones, Fengyu Mobile will also become the leader, which will make their position as the leader of the world's mobile phone industry more stable.
At this time, when the fruit company announced that it would produce a mobile phone and a smartphone, no one was surprised.
Mobile phone manufacturers can all see that smartphones are the main development trend of mobile phones in the future, and the era of feature phones may be over.
With the improvement of communication technology and electronic technology, the functions of mobile phones will become more and more powerful.
The fruit company plans to combine their iPod and mobile phone, equipped with their own developed iOS system, to occupy a place in this field.
Back in 2005, Fruit Company had collaborated with Motorola to produce a music phone named rokr. As a result, it was sold to my grandma’s house.
At that time, the concept of music mobile phones had not emerged at all. The product they produced was more like an iPod that could make and receive calls. The focus of the product was simply wrong.
Later, music mobile phones became popular, but the most famous products in the world were AIA products. Aihua sales were also good, Hekiya products could also make money, and even Suini products could make money, but at this time , but the fruit company stopped doing it.
After Motorola failed in this area, it stopped promoting music phones, and as a result, it gave up this part of the market in vain.
After Fruit Company separated from Motorola, it did not give up producing mobile phones. They look at Fengyu Electronics. A company that originally made Walkmans can now produce mobile phones, so why can’t their fruit company
They make computers and servers. Isn't this higher technology than Fengyu Electronics? In their view, a smartphone is just a PDA (handheld computer) with a call function.
If pda and other fruit companies can produce it, then smart phones can also be produced, and they will definitely sell better.
It’s just that their product designs are always changing. Not only the functional changes, but also the appearance has been uncertain.
Every time they think a design is very good, they see that Fengyu Phone already has a phone with this look. No matter how they look at it, they feel that their appearance is similar to that of others.
Just like when they designed the appearance of the iPod, they were inevitably considered to have copied AIA's ideas.
For this reason, they have also put a lot of effort into the design of the mobile phone, but no matter how they do it, it is still very similar to the Fengyu mobile phone. Could it be that the product appearance designers of both parties have the same idea
This time, the fruit company invested a lot of money, and signed a contract with att to authorize the distribution of fruit phones in the United States for four years to att.
They are not trying this time, and have even decided that if this product fails, they will not give up developing mobile phone projects.
When the Fruit Phone was released, they also found many partners to come to the platform. They originally invited eo from Guge Company, but they were rejected.
Although the two parties have cooperated in some aspects, Guge Company has secretly become a partner of Lianxiang Yinshan's HOS camp. If the fruit company does not use its own system, it will be fine. Since it uses its own system, then they will become opponents. , how can you serve as a launch platform for your opponent’s new products
Ralph has been paying close attention to the new products of the fruit company as requested by Feng Yu. When he saw the appearance and performance of this mobile phone, he was relieved.
Compared with Fengyu s3, this is better, but compared with Fengyu s3+, it is still inferior. Therefore, the price of this phone has to be lower than that of s3+.
The first generation of Fruit Phone, or the initial model, has two versions, the 4GB version is priced at US$499, and the 8GB version is priced at US$599. The price of s3+ has also been reduced to US$699.
If there is any big improvement to the fruit phone, it is that the battery is fixed and cannot be removed at all. That is to say, once there is a problem with the battery, it must be repaired, and if it runs out of power, it can only be plugged in and charged, and the battery cannot be replaced at all.
This can be said to be an improvement, with better sealing, but it is also the failure of the fruit phone. In addition to strengthening the memory and surpassing the s3+, they also made it thinner. However, in terms of other functions, Ralph did not see which ones were better than the s3+.
But when this phone went on sale, it attracted many die-hard fans of the fruit company to queue up. In some stores, there were even dozens of people queuing up to buy it.
When Ralph reported this to Feng Yu, Feng Yu asked back: "Do you still remember how many people lined up when our new mobile phone was released?"
When Ralph thought about it, it seemed that the number of people queuing up for the fruit mobile phone was really nothing, but when he started to actually make mobile phones, there were people queuing up, which still aroused his vigilance.
Feng Yu said that the fruit company will definitely fail this time because they produce too much.
This product seems to be no weaker than s3+ in terms of performance, but what about the application software? Although Fruit Company has also developed many useful application software, all of them are chargeable. Most of the s3+ application software is free, and the number is hundreds of times that of the software supporting Fruit iOS system!
Another fruit company’s battery technology is not good at all. This phone is definitely not durable and needs to be charged every day, or even more than twice a day.
Compared with s3+, this seems even more inconvenient. In terms of cost performance, the mobile phones of Fruit Company will be known as high-priced and low-performance.
The result is that fruit mobile phones will definitely be unsalable. Not to mention that there are only a few hundred people queuing up, even if there are thousands of people, what's the use? The sales volume of several thousand units will have no impact at all compared with the production of fruit mobile phones.
Then the price of fruit mobile phones must be reduced. Only by reducing prices can they sell these mobile phones. Reducing prices in a short period of time will also bring about a more serious trouble, which is the damage to credibility.
I just bought it two months ago and you reduced the price so much. Didn’t I suffer a big loss
When the time comes, let’s see how the fruit company ends up!
… (To be continued…)