"Boss, the fruit company is actually trying to make mobile phones. They think that if they can make computers, they will definitely make mobile phones?" Xu Lihua looked disdainful at this time, but he didn't notice that Liu Chuanzhi looked very ugly.
Jiang Wanmeng smoothed things over and said: "Those who make computers have no problem making mobile phones. Relying on their brand advantages to develop diversified businesses is one of the development directions of large companies. But they lack the foundation, allies, and sufficient technical support." , this won’t work. It’s not like our Lianxiang Group, which occupies the right time, place, people and people.”
Xu Lihua also knew that he had made a mistake and smiled awkwardly at Liu Chuanzhi. Liu Chuanzhi is still an EO of Taihua Holdings, and he is actually his boss.
Lianxiang Group also makes its own mobile phones, both feature phones and smartphones. Although its sales are average, it still makes a profit.
"It doesn't matter. Ralph in the United States has already learned that the iPhones of Fruit are far from selling as well as they imagined. Although they have enhanced the memory, they lack functions. Compared with Fengyu smartphones, there is still a gap." Liu Chuanzhi said road.
In the smartphone market in the United States, the two biggest competitors were Black Rose and Motorola. As for other mobile phone brands, they were not a concern at all.
But now that the fruit company is getting involved, and it is said that it has received some technical support from IBM, it is very likely to take away a large part of the market.
Since IBM transitioned to focus on software, Fruit Company's model of focusing on hardware and software can be regarded as the only large p company. Although Lianxiang Group also has shares in Lianxiang Yinshan, it is an independent operation after all, so it still has Essentially different.
The same goes for mobile phones this time. The hardware and software are developed and produced by the fruit company itself. Their software will inevitably optimize the hardware, which is an advantage.
Of course, this is also a disadvantage, that is, it will cause their research and development costs to be too high. Once the sales results are not satisfactory, it will be difficult to recover the costs.
Feng Yu waited until everyone had finished talking, and then said calmly: "Everyone thinks too highly of the fruit company. They previously partnered with Motorola to produce mobile phones and then went out on the street. This time they ditched Motorola. Will it definitely succeed?"
"You all know the performance parameters and design concepts of their mobile phones. Do you really think they will be popular with consumers? The simple combination of an iPod and a mobile phone, plus a little bit of PDA functions, can it be considered a smartphone?"
"They are taking the path of Black Rose. They develop their own systems and application software, and then try to make money by charging for downloads and installations. But don't forget that Black Rose is no match for us now."
"They are copying the path of a loser. Do you really think they can succeed? Their mobile phone is not cost-effective at all, and it has completely failed to capture the selling point of consumers."
"Perhaps their only advantage is that their brand is pretty good and they have a group of die-hard fans. But everyone has seen the development of Sini's electronic products. So what if they have die-hard fans? As long as the product is not good, eventually the fans will leave them. !”
In the previous life, the iPhone really started to sell well with the 4, and then the 4S made a lot of money again. However, with the previous mobile phones, the fruit company did not make any money at all.
4’s design, there was only one button on the bottom, and the rest were all touch screens. The design looked very novel at the time, but now Fengyu smartphones only have three buttons on the bottom, and the appearance design of one button has already been completed.
The development of smart phones in the previous life was not that fast. The development concept of Fruit Company at that time was very novel and advanced, but now, Fruit Company can only follow behind and pick up the leftovers.
Moreover, the fruit company at this time is far less powerful than in the previous life. In the previous life, the fruit company's iPod also made high profits. Although the price/performance ratio was not high, its appearance was beautiful. In addition, their website platform was well done and their promotion was also good, making them a best-seller. Even for a time Become an aristocrat in mp3.
But in this life, the best MP3 is recognized as AIA, and iPod can only be said to be okay. As for the music platform, aia has its own, and is supported by multiple platforms such as Amazon, Qiandu Music, and OQ Music. The price is more reasonable and has already become an industry standard.
AIA and Huaxia alone account for more than half of the world's MP3 production and sales. Feng Yu has the final say in this industry!
The fruit company's computers, especially personal computers, are not selling as well in this life as they were in the previous life. Feng Yu came up with many designs in advance, improving the technological sense of Lianxiang Computer. The fruit company failed to become a leader in technology, and naturally it would no longer have so many fans.
Moreover, Sunny Company's P business in North America is also catching up after acquiring IBM's P business. With the efforts of Dai Er, Huipu and other manufacturers, although the fruit company still has a lot of profits, it is far less than in the previous life. Taller.
In the past, their p system emphasized speed. In the era when Microsoft's Vista was slow, it rose rapidly. However, in this generation, Lianxiang Yinshan's os is cheaper and easier to use, and the reputation of the fruit company is not very good at all. Too loud.
But even so, the market value of fruit companies has increased a lot over the years, and now has reached 50 billion US dollars. But Feng Yu believes that the stock price is artificially high.
Because the global economy has been good in the past two years, the stock prices of listed companies, especially technology companies, have always grown faster. Take a look at the profits of fruit companies. Last year, their net profit was only US$1.5 billion.
Just like Microsoft back then, its annual profits were tens of billions of dollars, and its market value could soar to 600 billion US dollars. But if you scale it down, you can see that Microsoft's profit-to-market value ratio is better than that of fruit companies. Later, Microsoft's peak market value has been proven to be artificially high.
The market value of a listed company can only show the degree of investor trust in it, but does not necessarily indicate its profitability. Otherwise, there wouldn’t be so many companies in history that have a market value of hundreds of billions of dollars and still suffer huge losses.
As long as you can fool investors, your company's market value will not fall. The interests of shareholders can also be protected.
"Don't be anxious, everyone. Let's not rush to launch a new generation of smartphones. As I said, the next one we launch should be a 3G mobile phone, named Fengyu S3G. It will still be slightly upgraded with the third-generation technology. As for now , there is no need to upgrade any of our hardware at all, we only need to continue to keep updating the software.”
"Our current hardware can already meet the needs of users. On the contrary, as the cost of electronic components drops, we should prepare to adjust the selling prices of our products. Also, perhaps our value-for-money machines will usher in another best-selling period. .”
… (To be continued…)