Thomson thought that they had strong sales channels, so when they announced that they were leaving the alliance, they would not be in a weak position if they turned to cooperate with anyone. It was even possible for Feng Yu and others to come to them and form an alliance again.
In this way, they can raise higher conditions so that Thomson can obtain the maximum benefit. Do you want to say that Thomson has not made any money in recent years? Made money, and made a lot of money.
But all this money was used as dividends and fell into the pockets of those shareholders.
Now that Thomson is no longer making money, they are unwilling to spend money to help Thomson tide over the difficulties, because after weighing it, they feel that it is not cost-effective.
To put it bluntly, it’s all about profit. They feel that Thomson should be able to survive the crisis without taking out any money.
While they were contacting companies from island countries and waiting for Fengyu Electronics and others to come to their door, more consumer electronics companies began to contact Thomson, intending to cooperate.
This makes Thomson even more convinced that after leaving the Fengyu Electronics alliance, they can still develop well and overcome difficulties easily. So when cooperating with other peers, they also put forward many harsh conditions because too many companies want to cooperate with us.
However, the return of Fengyu Electronics that they had been expecting did not happen. They found that Fengyu Electronics had many new partners in Europe.
These are not just Fu Guangzheng's contributions, but Kirilenko also helped some. Of course, as an important ally of Fengyu Electronics and others, Philips has also made a great contribution.
Thomson still thinks this is just a bluff. At least in North America, a region where consumer electronics is very popular, no one can compete with Thomson.
And they also understood that the main ones here are divided into the island camp, the South Korean camp, the European camp, etc., as for the North American camp? Well, North America's own consumer electronics brands, except for computers and mobile phones, are not ranked at all.
In their view, Fengyu Electronics can only cooperate with these inferior companies. Will computer and mobile phone brands cooperate with Fengyu Electronics? Cooperating with small companies will not bring any benefit to the expansion of Fengyu Electronics. On the contrary, it will be implicated by these small companies.
At this time, the economic situation in North America is not good, and too many companies have gone bankrupt. Such small businesses have even worse ability to resist risks. Once they go bankrupt, sales will not be paid, and Fengyu Electronics and others will also suffer huge losses.
But they ignored an emerging sales channel, which is very popular among young people. Young people are also the main buyers of consumer electronics.
Amazon, the world's largest online mall, has a wide variety of online products, surpassing traditional hypermarkets. At this time, Amazon has 23 categories and more than one million products for sale online.
Moreover, Amazon has acquired many online shopping mall companies in Europe, South America, and Asia over the years, and its business has become more diverse.
And at the end of last year, Amazon began to provide outsourced logistics services to third-party sellers, which made them more popular among users, and many people also enjoy this shopping experience without leaving home.
Yibei is also a super e-commerce company. Although it is not owned by Feng Yu Company, Kirilenko is the major shareholder and can also become one of the great sales channels.
There are also many e-commerce companies, which are all sales channels targeted by Feng Yu. This sales channel is also a sales channel that is not taken seriously for the time being.
But this sales channel has a big advantage, that is, it can save the important cost of store rental and make the profit margin of the product larger.
Then the product can be sold at a lower price to attract consumers.
In America, Europe and Asia, e-commerce websites are booming. Although many people are aware of the huge potential of this industry in the future, they also sadly find that they seem to be unable to find a breakthrough.
Because the pioneers in the industry have grown into giants, occupying the vast majority of users, leaving too little room for development.
Unless they can find some new selling points to develop, the best result is to be acquired by these top e-commerce network companies.
Amazon and others only started selling books, and then gradually began to get involved in other industries. From books to toys, electronic products, software, to clothing and jewelry, beauty products, home and gardening, sports and outdoor sports, office supplies and consumables, and now even to the sale of mechanical parts.
Many of these businesses were not started by Amazon itself, but were started by some other e-commerce companies and then acquired by Amazon.
Leverage Amazon's large customer base and good reputation to gradually expand these businesses. Amazon's operating income has also grown rapidly under this situation.
Consumer electronics are manufactured by Amazon itself, and its reputation in this area has become even better after the sales of electronic paper books under its own brand.
And Feng Yu is very sure that e-commerce will develop faster and faster in the future, which can be seen from Amazon's revenue growth in recent years.
In the past few years, it has been growing at a rate of more than one billion US dollars per year, but this year's growth in the first half of the year alone can be seen. This year, Amazon's operating income is estimated to reach 15 billion US dollars!
But the net profit is probably only about one billion US dollars.
First of all, Amazon's online retail focuses on low-price strategies, and their profits are much lower than supermarkets. Moreover, many of Amazon's investments are relatively advanced, such as logistics warehouses and so on. They invested and built a few years ago to be enough for expansion in the next ten years.
At that time, other directors of the company were opposed, but Feng Yu got Ralph to express his support. The benefits are obvious. Until now, Amazon has never had to worry about logistics warehouses.
Amazon's net cash inflows are huge, but its warehousing is also huge. This also ensures that any user who places an order will not be unable to buy the product due to lack of stock.
However, the reason why Amazon's profits are so low is because Bezos invested more of his profits in high-tech product development.
For example, cloud services are a business that many software companies around the world are involved in, and Amazon is one of the leaders.
Therefore, Amazon’s technology investment in research and development is extremely high, even more than that of Guge Company, Fruit Company, etc. This also allows Amazon to provide the best service to customers, and without relying on other companies, it can get all the data it wants and better capture customers.
Therefore, with e-commerce companies such as Amazon, Feng Yu doesn’t pay much attention to Thomson’s retail channels. Feng Yu and the others can develop some of them themselves, find partners for some, and have e-commerce companies to make up for the rest.
The economic situation this year is so bad, Feng Yu also wants to increase the market share, product sales volume and sales volume of his electronic consumer goods brands!
… (To be continued.)