"Boss, Mr. Zong and Mr. Liu all think that the update speed of our electronic products is too slow. Foreign consumer electronics giants update their products very fast, which makes us look a bit conservative," Wu Zhigang said.
Feng Yu smiled slightly: "Oh? Then what do they think?"
"Our company's technical reserves are enough to upgrade many of our electronic products to a new level, completely distance ourselves from the products of other companies, and establish our position as the number one group."
"Although we are famous now, we are just about the same as other electronic giants, and we may be overtaken by them at any time."
"For example, for our small products such as MP3 players, USB flash drives, and voice recorders, they think we should design some niche styles to show our uniqueness and take a high-end route."
"As for notebooks, mobile phones and other products, what they mean is that we continue to speed up the launch of new products. One new product a month is too slow. It should be within a month that each series has a new product launched."
"For example, our electronic paper books have not launched new products yet. Companies such as Sini have launched new products, which have taken away a lot of our market."
"Gangzi, think about it, not all products are suitable for quickly launching new products. For example, mobile phones, let's take our Fengyu S3+, which is a simple upgrade on the S3, but it is very popular, right? It has even gradually become a smart phone synonymous with machine.”
"And if we originally said that we were launching a fourth-generation product, what would users think? There are no big changes in this function, so why is it the fourth generation?"
"Each generation of our products must have revolutionary changes, or evolutions in functions or configurations, not simple upgrades. Only in this way will consumers be impressed and make them unable to bear it. Live and want to buy.”
"Look at Sini's PS game console and our G-BOX. It will take several years to launch a new generation. Does anyone say that this is backward? But when new products are launched, not only will new consumers appear, but also There will be some original consumers who will upgrade."
"So when we launch our products, we should not only target potential new consumers, but also maintain existing users so that they can continue to support our products."
"And if you think about it, why are the prices of many of our products so slow to drop? Because we sold them very expensively before, right? Once you drop prices quickly, people who bought before will feel like they have lost money."
"We position ourselves as high-end products. You and consumers think so too, right? Since it is a high-end product, just like those luxury products, as long as the performance is not outdated, there is no need to rush to launch new products. That will It will make consumers unable to remember our products.”
"Also, you said that companies such as Suini have launched new electronic paper books, but I look at the reports and we still occupy more than half of the market. What is there to worry about?"
"Do you think they will seize our market? It is impossible for a company to completely monopolize the market. Microsoft was so powerful at the time and could not do this. Maybe they can seize a little bit, but when our new products are launched, we will Not only will we regain all the lost market share, it will also make consumers more loyal to our products and our brand through product performance comparisons."
"As for the niche models you mentioned, the ones that take the high-end route, think about it for yourself, how high-end can an MP3 be? AIWA represents the best MP3 in the world, although it is not owned by our Taihua Holdings Group. But we also have an agreement with our technology licensing, right?"
"As for U disks, haven't we launched high-end ones? We sell them at high prices. What matters is the security and encryption performance of our U disks, not the good looks. Let me ask you, when you use U disks, as long as the appearance is not particularly ugly, you Will you refuse to use it? But as long as the performance is a little worse and the appearance is beautiful, are you willing to use it? "
"The same goes for voice recorders. These focus on performance rather than appearance design. Although I have always emphasized that our products must be attractive in appearance, we cannot sacrifice the essentials and pursue the beauty and luxury of the appearance. .”
It is certainly possible to make money from electronic products with this niche appearance, but it is best to create a sub-brand. And the design should be outstanding, but the most important thing is performance. If it is flashy, it will ruin the brand.
Feng Yu also knew that he had suppressed several of the subsidiary's new products. This made both Zong Qingxian and Liu Chuanzhi a little dissatisfied. This was obviously contrary to the company's previous development path. I'm afraid they thought Feng Yu was too willful.
However, the new products that Feng Yu pressed down include a new smartphone, a new electronic paper book, a new super MP3, and a tablet computer that has been designed but Feng Yu did not let it be produced.
Lianxiang Group finally completed the design of the tablet computer. In order to develop the product requested by Feng Yu, they spent a huge amount of research and development expenses, which also slowed down the development speed of Lianxiang Group's other products.
But that’s okay. After it was developed, Liu Chuanzhi and the others looked at it and felt that the product was pretty good and had selling points. Even if the performance is a little worse than that of ordinary computers, the sales will not be bad due to the brand of Lianxiang Group.
At least they are sure of getting their money back.
But now Feng Yu is suppressing the production, which is not right. How can it be possible to invest so much and not expect to earn it back
Feng Yu is the richest man in the world, and he is not short of money. Not only is the company damaged, but the product R&D personnel are also dissatisfied. The product doesn't make money, where do their bonuses come from? After such a long period of hard work, is there no explanation
Look at the staff who develop other products, how much bonuses they receive. As for us, we spent so much money and were said to be a waste by many colleagues. As a result, not only did we not get the bonus we deserved after our hard work, we were not even given a chance to prove the success of our research and development
Can those R&D personnel have no complaints? Liu Chuanzhi must pay attention to these complaints. Moreover, Liu Chuanzhi is also under great pressure. After all, Taihua Holdings Group is not the controlling party of Lianxiang Group, but only a shareholder.
Lianxiang Group not only has state-owned assets, but also employees like them have shares, which also represents the interests of everyone.
Another thing is that Lianxiang Group is a listed company. Looking at the report, it can be seen that with such high R&D costs, profits will become very low. After it is announced, the stock price will definitely be affected, which will harm the interests of all shareholders.
Liu Chuanzhi and others guessed that Feng Yu must have his own thoughts when he made such a request, but he had to explain it to everyone.
Feng Yu thought for a while and then said to Wu Zhigang: "Please inform me that the interim board of directors of Taihua Holdings Group will be held tomorrow. It's time to tell everyone about some things." (To be continued.)