The fruit company immediately countered Feng Yu's remarks in the media, and even criticized some of L-PAD's shortcomings.
The fruit company wants to have a war of words with Lianxiang Group, so that the fruit company's IPAD will receive great attention and sales will increase.
It's a pity that Lianxiang Group doesn't plan to have a war of words with the fruit company. They want to use another method to completely suppress the fruit company. Even if they can't crush it, the fruit company must be under the shadow of Lianxiang Group.
This method is to throw money.
After spending money on publicity and promotion, when everyone thinks of tablet computers, their first reaction is L-PAD, and they interpret the fruit company's IPAD as a copycat product!
Needless to say, there are no competitors in the Chinese market. A prime-time advertisement on CCTV, combined with the sales outlets of Lianxiang Group in every county, has made L-PAD a household name.
In other Asian markets, advertisements on TV, newspapers, station screens, etc. are also very intensive. Even the South Korean and Taiwan markets, which are equally strong in electronic products, cannot stop the sales of L-PAD.
As for the island market, there is only one TV station advertising, and the sales of L-PAD are not satisfactory, so it is entirely left to AIWA as an agent.
In the European market, Lianxiang Group's own channels, plus the sales channels of partners such as Philips, are selling well. The only market that has been seriously affected is the North American market, which is also the home base of fruit companies.
Therefore, the advertising costs invested in the North American market are also the highest.
The store manager of a certain fruit company had just opened in the morning when he saw a stage set up opposite, with a well-known local host standing on it, speaking loudly with a microphone.
He suddenly heard the word L-PAD. Could it be that the opposite was an L-PAD promotion
Don't think that Americans don't like excitement. Look at the shopping malls and amusement parks in the United States. They are also crowded with people. When there are discounts on Fridays, it is even more terrifying than here in China.
"Lianxiang Group's L-PAD prize-winning sales event has officially begun. Anyone who purchases L-PAD can come to the drawing with their tickets. The prizes cover a variety of products, including mobile hard drives, U disks, MP3s, mobile phones, and power banks. , L-PAD shell, recharge card from Lianxiang Yinshan Software Park, Lianxiang cartoon dolls, etc.”
"Everyone who draws the lottery can win, 100% of the time! What are you waiting for? The event only lasts three days, only three days!"
The store manager of the fruit company was furious. Isn't this even bullying by Xiang Group? Is your promotion booth set up opposite our store? There were so many salespeople in cartoon dolls squirming around and pulling customers over. No wonder no one came to the store when it opened today.
"Wow, sir, do you also want to buy our L-PAD? You are really discerning. Even our epoch-making product, Mr. Feng, the world's richest man, likes it very much. But you have to queue up, please obey the order, don't Jump in line.”
The store manager of the fruit company was about to say that he was not here to buy L-PAD, but he was quickly pushed to the back by the crowd. In the eyes of those waiting in line, this person is planning to jump in line!
The store manager turned around and left, planning to report to the company that he had to apply for a fee and do promotional activities, otherwise no one would come to buy their fruit company's products in the past few days!
They have just started selling it for a few days. If they can't sell one unit at this time, the sales of this product will definitely be very bleak!
Little did he know that the scene just now was recorded by someone with an L-PAD and uploaded to the Youtubo website. He also specifically stated that the store manager of the fruit company intended to jump in line to buy the L-PAD!
When this topic came up, many people were very interested. Some people actually knew the store manager and immediately left a message below to confirm that this was indeed the store manager of the fruit company.
Many people were in an uproar, and even the employees of the fruit company wanted to buy L-PAD, which proved that L-PAD is the best!
Every company will tell its employees that they can only buy their own company's products and cannot buy other companies' products unless the product is not available in their own company.
Some are written in the employee rules, and some are not, but they are also everyone's default rules, and no one is stupid enough to violate them.
You work in Crazy Field. If you drive a Crazy Field, can your boss not find a reason to fire you? You work at KFC, but you go to McDonald's and buy a hamburger, and you still want to come back to work
By the same token, if you work in a fruit company, how can you buy products from other electronic brands? Especially this product, the fruit company itself produces it!
If others see this, it will give others the impression that if your company's employees are not satisfied with your products, how can you get consumers to buy them
The store manager was about to go have something to eat at noon when he received a call from his boss.
"Do you have shit in your head? What are you doing in line at the L-PAD booth? It was even captured on video and posted on YouTube!"
The store manager was confused. He thought his boss was telling him that the promotion plan had been approved and that he was going to start preparations. Unexpectedly, what he received was a curse.
"I didn't. I just didn't know what the booth opposite was, so I went to take a look. I found out that it was selling L-PAD. Didn't I want to know more about it?"
"Shut up, if you weren't my nephew, you would have been fired now. Send an explanation email to my mailbox immediately! Also, you said their promotion period is three days, right?"
"Yes, that's what the host said."
"How many units can be sold in three days? We will start to work hard after their promotion time is over! Write down our promotion method as a document and send it over early, and it will appear in my mailbox tonight!"
The sales department of the fruit company is having a meeting at this time. Today they received calls or emails from state leaders, saying that there is an L-PAD promotion booth at the door of their fruit company store doing vigorous promotions.
Originally, the fruit company thought that Lianxiang Group's advertising intensity was already so high that it would not use any other means. Who knew that they actually started selling prizes!
The reason is that Lianxiang Group has entered the North American market for XX days. Is this worthy of promotion
Fortunately, they learned that this promotion with prizes was only for three days. As long as we survive these three days, the market will recover again. There will definitely be people who want to buy their IPAD. The sales outlets of Lianxiang Group in North America are simply not comparable to those of Fruit Company.
If they didn't have online retail channels like Amazon and Lianxiang Group's own North American official website mall, fruit companies wouldn't take it seriously.
The cost of setting up these temporary promotional booths is certainly not low. Lianxiang Group's advertising fees are so high. How can they still make a profit on this product
Three days of promotion meant three days of big losses, so the fruit company decided to sit on the sidelines for the time being.
On the fourth day, the vice president in charge of sales of the fruit company was bombarded with calls again. Those L-PAD promotional booths were still there, and the prize sales had not stopped!
It is said that because the boss is in a good mood, he decided to give back to consumers and extend the promotion period for another three days.
Three days later, the prize sales are still going on, this time in response to popular consumer demand.
Jobs' face turned pale as he listened to the deputy's report. Lianxiang Group is a liar. What do they want to do? Don’t they want profits
…