"Mr. Feng, aren't you coming back?" Liu Chuanzhi asked on the phone.
"I won't go back. If you need anything, you can call me and I will find someone to help you. You have to think carefully this time. We will suddenly become public enemies in the industry!" Feng Yu reminded.
Liu Chuanzhi wants to take advantage of the National Day to start a price war with Lianxiang Computer! As a result, computer prices will plummet, and at the same time, it will offend all peers.
Of course, it is not only the domestic counterparts that are offended, but also the big foreign companies. This will make them hold grudges and set up huge obstacles for Lianxiang to go abroad in the future.
The basis for Lianxiang to launch a price war is because China has high tariffs on electronic products. In fact, when the actual production cost is calculated, Lianxiang is no lower than foreign computers at this time. Apart from shipping costs, it has no advantage.
But after adding in high tariffs, other brands of computers cost more than 10,000 yuan, and even thinking about it, you can make 8,000 yuan or even 7,000 yuan.
And what is the actual production cost of those brands of computers? About five thousand. Add in brand value, costs, transportation costs, warehousing costs, publicity costs, tariffs and profits, and if it’s less than 10,000, you really can’t make any money!
"Mr. Feng, this is our best opportunity to unify the country. When we become the number one in the country, profits will inevitably skyrocket. Then we will have money to invest in factories, increase the purchase of components, and reduce costs again. This It's a virtuous cycle." Liu Chuanzhi knew very well that if he launched a price war, he would offend other major computer brands.
But he has to do this, otherwise it will be more difficult to seize the market. After all, Lianxiang's heritage, brand awareness, and technical strength are currently completely incomparable with those big companies!
Price is the biggest advantage of Lianxiang. Who makes Lianxiang a Chinese brand
And when Lianxiang becomes the boss in the country, it is likely to form a de facto monopoly. At least the government and other institutions will definitely purchase Lianxiang computers. The banking systems, supermarket systems, and office systems they developed are also very easy to use, which can also increase Lianxiang's sales to a certain extent.
What's more, they have now signed an agreement with Microsoft. Only Lianxiang has the exclusive and cheapest Chinese version of WIN95. Other brands can only have backward systems or English versions.
Want to buy the Chinese version? Okay, a computer costs at least 800 yuan! This is still the price. If it is installed on a single computer, it will cost one thousand and three thousand, and there is no bargaining!
The Chinese version of Microsoft WIN95 was jointly developed by Microsoft, Lianxiang and Yinshan, but all profits belong to Microsoft. The market pricing is determined by Feng Yu and is in sync with foreign countries. In the United States, the genuine WIN95 system is priced at this price. I've converted it to the Chinese version again, and I haven't confiscated your fee.
It can be said that in the previous life, Microsoft systems were expensive, which was one of the main reasons for the proliferation of piracy.
At that time, an XP system cost 998 yuan, and saving a computer only cost 3,000 to 4,000 yuan. The system accounted for one-fifth to one-quarter of the price. Isn't it expensive? The most important point is that those who give you a computer will take the initiative to install a cracked version for you to save money and attract repeat customers.
Lianxiang has a great advantage in price, and it occupies a favorable location. It has caught up with the launch of WIN95, and the country also supports it. It can be said that the right time, location, people and people are all taken advantage of. If we don't take the opportunity to seize the market at this time, we may not have such a good opportunity in the future.
"Old Liu, do you remember the computer I told you about? Do you think the price will be much lower if the motherboard, graphics card, memory, hard drive, mouse, keyboard, monitor, optical drive, etc. are separated into parts? After all, we are very interested in electronic components. The tax is not high, and even many of Xiang’s electronic components are imported, right?” Feng Yu reminded.
"You mean they can buy the parts themselves? Although computers are not too complicated, most people really can't. This is more complicated than a TV. And with such an expensive thing, how many people do you think would dare to touch it themselves?" Liu Chuanzhi was a little confused. Disapproval.
"What if someone who knows how to repair computers opens a store for others? With the same configuration, minus the added value of the brand and high tariffs, how much do you think their prices can be?"
"This is impossible, isn't it? Where are there so many people doing this? Even if there are, their systems are much more expensive. Our prices are about the same. Moreover, we are brand machines and come with a warranty, which they can't compare with." Liu Chuanzhi thought for a while and said.
"Then have you ever thought about what if those computer brands did this themselves? According to the requirements of customers, the computers they import are also components, not pre-installed computers."
"Mr. Feng, how can the country let them take advantage of this loophole? Importing a certain proportion of components will be calculated according to the tariff of the entire computer. We can do this because we have policies. But policies are not a lifetime thing. , so we still have to build factories for common components in China, and we will try our best to produce them ourselves if we can produce them ourselves in the future.”
Hearing what Liu Chuanzhi said, Feng Yu felt more relieved. If there is this restriction, then at least those big brands will never be able to compete with Lianxiang on price. With the same configuration, Lianxiang can be thousands of dollars cheaper than them, so how can you compete
"What price are you going to set now?" Feng Yu asked.
"Eight thousand eighty, give away the system, give away the office software, and give away other network application software." In addition to the system and OFFICE software, most of the other software is developed by Lianxiang itself. Of course, there are also developed by Yinshan Company. These software are given as gifts. Another way to attract customers.
“What’s our cost?”
"Including the cost of the software, it's more than 6,000 points, and the profit is not low. And I am confident that in just three months, we will become the number one computer brand in China this year." Liu Chuanzhi is very confident about this. , in three months, and he has people focusing on government agencies, government agencies, etc., it is guaranteed that the sales volume will be amazing.
"Okay, I believe you. Remember to pay attention to the market and be wary of the emergence of fraud. You must also control the terminal zero and don't increase the price at will when sales are good."
"Don't worry, my terminals are all self-operated stores and self-operated counters. Even if there are agents, they must strictly abide by the contract. If anyone violates the rules, we will not be lenient!"
Originally, Lianxiang planned to use direct-operated stores for all its products, but in some areas, it would be very troublesome if some agents were not provided to the second generation. Moreover, the cost of direct-operated stores is not low, and even Xiang doesn’t have that much funds for the time being. But if someone doesn't follow the rules, don't even think about it!
"Okay, then I wish Lianxiang a great success in this price war, and from now on he will dominate China, Asia, and the world!" (To be continued.)
PS: The fourth update. Last month’s outbreak did not include additional updates. According to the 50-month ticket promised by Lao Si, there are still six updates left. I promise to make up for it as soon as possible. This is the first update. Thanks to book friends such as Jinxiu, Castle in the Sky~, 9o逅灬达, ssq6969, Invincible Xiaogang and other book friends for their monthly votes. Thank you. There will be more to come.