Lianxiang suddenly launched a price war in China, which caught other computer brands off guard. There was no sign before, so why did the price suddenly drop significantly
The main recommended desktop computers are 8,800 yuan each, and even if they are computers from island countries, the shipping cost is much less, and the cost is more than 10,000 yuan, unless they are willing to sell them at a loss.
They can't handle selling at a loss. If you monopolize the market, you will have to pay huge fines. They even sell at a loss and reduce the price. What if they continue to reduce the price? They lost money but haven't gained sales yet. Wouldn't that be even worse
What's even worse is the laptop. Their retail price is more than 20,000 yuan, but Lianxiang's is only 14,800 yuan. Not only are the performance parameters not worse than theirs, they are even better than theirs in some aspects. Such as optical drives.
Lian wants to seize three points now to carry out large-scale publicity. First, the lowest price in the country; second, the most usable system and software; third, the highest configuration, even equipped with the world's most advanced VCD drive.
Looking at it this way, Lianxiang's price/performance ratio is far ahead of other computer brands.
They then began to think of ways to unite and fight against Lian Xiang. In fact, the simplest way is to force Lianxiang to raise prices, so that everyone can return to the same level, and they can rely on a larger computer brand to re-guarantee market share and profits.
And since Microsoft's win95 system was launched, computer sales in most parts of the world have skyrocketed. They have to admit that an easy-to-use system will greatly stimulate consumers to buy computers.
But only in China, they encountered obstacles!
Because Lianxiang's computer has been directly installed with Microsoft's Chinese operating system, which is free. The free one also includes a lot of application software. They tried it and they were all very useful.
What they don't understand is, how can the price of these software be free? These software alone should be worth more than 2,000 RMB, or even 3,000 RMB. So, does Lianxiang computer cost only about 5,000 RMB
This is absolutely impossible!
These big companies have larger production lines, higher efficiency, and lower parts purchasing costs. The cost is only controlled to just over RMB 5,000. Even if you think about it, they are inferior to them in all aspects. The cost should be higher. RMB 6,000 should be comparable. Reasonable.
There are also advertising, transportation, warehousing, store sales and other costs. They sell 8,800 yuan, how much profit is left? It’s not bad without losing money, right? Lian Xiang's company's assets are so small. If they really spend money on promotions, how long can they last
Doesn’t their software cost money? How much does Microsoft software alone cost? It can be seen from Microsoft's profits that Microsoft is a vampire. When they buy in bulk, the price is also very high.
Is it possible that the price of the software that Lian Xiang installed is very low
Some of them were developed by Lianxiang themselves and can be used for free, which they understand. The software developed by Yinshan Company may be priced very low because Yinshan also owns shares in Lianxiang. But the prices of Microsoft systems and software are not very low, right? How much are the prices they get, and how much is the market retail price
But after researching and researching, they really only had two guesses. The first is that Lianxiang's computer hardware is very cheap, and the second is that the software installed on Lianxiang's computers is very cheap!
They immediately contacted the hardware supplier and began to communicate with each other to test each other's purchase price. Although they know that their prices will definitely differ due to different purchase quantities, the difference should not be big.
The final result is indeed the same. The cost of hardware manufacturers is here. To ensure profits, the sales price cannot be too low. Moreover, representatives of hardware manufacturers said that no matter which computer company they sell to, they are not the ones making money in the end. How could they lower their profits for the sake of any market
So they got the answer, the problem was in the software!
They investigated the selling prices of software from Lianxiang and Yinshan companies on the market and found that the software that comes with Lenovo computers costs more than a thousand yuan based on the retail price, which is no different from what they estimated.
This is over a thousand dollars, and they don't count it all. Then Microsoft's software and systems always cost money, right? Even if the price is the same as theirs, the system and office software will cost more than two hundred dollars, right
Unless it is, their Microsoft software is cheaper than what they get. But is this... possible
How long have they been cooperating with Microsoft? They even cooperated when Microsoft was still a small company. Moreover, they have been making computers for a long time. In terms of output and sales, they are stronger than Lianxiang, and their brand value is even several times that of Lianxiang. If Microsoft's software prices are high and low, then they should only have low-priced software.
They analyzed it for a long time, and all they got was a paradox. At this time, they decided to ask Microsoft for verification, and wanted Microsoft people to tell them personally that the price of the software was the same, or almost the same.
They contacted Microsoft headquarters, and the reply from Microsoft headquarters was that for the Asian market, please contact Ballmer, the president of the Asia-Pacific market.
When they contacted Ballmer's secretary, Ballmer's secretary told them that Mr. Feng, the company's director and vice president of the Asia-Pacific region, was directly responsible to the board of directors for China's market, and that Mr. Ballmer had no care.
So, they called the director Mr. Feng again
"This is Mr. Feng's office at Microsoft. Who are you looking for?" Ralph answered the phone and asked.
"I am Saburo Hiratani, the vice president in charge of sales of Dongzhi Company. I would like to find Mr. Feng."
"I'm sorry, Mr. Feng is on vacation. If there is nothing particularly important, please wait until Mr. Feng comes back from vacation before contacting me."
Nani? Mr. Feng is on vacation? Will you contact me after you get back from vacation? Is this how Microsoft is managed
Even if it's a vacation, you should tell me who will take over Mr. Feng's job, right? When will the vacation end? You want to tell me, and then you will send me away
"Wait a minute, what is your name?"
"I am Mr. Feng's secretary, you can call me Ralph."
"Okay, Mr. Ralph, when will Mr. Feng's vacation end? Or who will handle his work during the vacation?" Saburo Hiratani asked seriously.
"It's uncertain when the vacation will end. It depends on Mr. Feng's mood. Who do you think will replace Mr. Feng's work? I'm sorry, no one can replace him. Your name is Saburo Hiratani, right? Leave your contact information, Mr. Feng If you are willing, I will reply to you as soon as possible."
Saburo Hiratani felt as if his brain was rusty. You are Mr. Feng's secretary. You don't know when Mr. Feng's vacation will end? Is there any job that no one can replace? He is just a manager, not a special R&D person, so why is he irreplaceable
But he had no choice but to leave his phone number and ask Ralph to tell Mr. Feng as soon as possible that he had important things to talk to Mr. Feng.
He didn't see any use in talking to Ralph about it, and Ralph didn't even ask. In fact, Ralph already knew what was going on. This was the sixth phone call he had received today, all of which were from large computer production and marketing companies, and the answers he gave all followed a set of lines.
This is the benefit of Feng Yu becoming the head of Microsoft China.
What was Feng Yu doing at this time? He was in a pet store, choosing the pet he wanted to keep. (To be continued.)