Director Jia was very proud of himself some time ago. Not only did he become the director of the station, he also completed the revenue-generating tasks of CCTV very well. Moreover, the reputation of the TV station's programs is getting better and better, and he has been praised by his superiors more than once.
It's just that he has been a little worried recently. This is the year of the Olympics. CCTV will definitely produce a lot of programs related to the Olympics, but it needs to raise its own funds.
Although advertising fees have increased a lot, various costs have also increased a lot. The salary of personnel alone has increased by so much, not counting bonuses and subsidies.
At this time, he suddenly received a phone call. After seeing the phone call, Director Jia had an idea in his mind.
"Hey, Director Jia, it's a bit expensive for you to invite me here for dinner." The prices in Donglaishun are not cheap.
"Hey, Mr. Feng always invites me to dinner, so I always have to treat him in return."
"That's right. Director Jia got promoted and got a salary increase. It's time for a treat." Director Jia not only became the director of CCTV, but also became the assistant to the director of the Propaganda Department of the Central Committee of the Communist Party of China. He didn't expect to be promoted so quickly.
After eating a few chopsticks of mutton, Feng Yu clinked glasses with Director Jia and took a sip of wine. The taste of this hot pot is really nostalgic.
"Why didn't you see Mr. Feng in CCTV's advertising bidding meeting this year?" Director Jia asked with a smile.
"I'm busy abroad. Didn't I ask someone to come over and participate in the bidding? I heard that this year's top bid is 66.66 million, which is much higher than last year. As a result, you will act accordingly. For reference, after all the prices of other advertising spaces have been increased, the overall advertising fee this year is at least 50 million more than the whole year, right?"
Why, do you still want your buddy to raise the bid for you? From now on, I won’t fight for the title of CCTV’s top spot. Those people are so crazy, they think that one prime spot advertisement can represent everything. Little do they know that with that money, they can buy several advertisement slots, and the effect will be even better.
However, the past few years have also been the madness of the liquor factory. The Confucius family and the Confucius banquet in the past two years, Qinchi in the past two years, and Lehaha seemed to have been crazy for two years in the previous life, but in this life, Lehaha is no longer There is no need to compete for the top spot. Feng Yu would rather have a higher density of advertising. Who makes Lehaha have more product types
The same goes for other products. It is enough to ensure advertising. There is no need to compete for the top spot. Anyway, most of Feng Yu's products have no competitors.
"The advertising fee is much higher, but it also costs a lot. This year is the year of the Olympics. You know this, right? For the Olympics, we have to go to the United States for interviews and prepare various programs. This all costs money. What a place." Director Jia sighed deliberately.
Mei Zhigao looked at Director Jia curiously. This director of the Central Station seemed to him completely different from what he imagined. There is no official airs at all, and you seem to be very familiar with Mr. Feng
"Director Jia, we have known each other for a long time. What do you mean, just say it directly."
"Mr. Feng, I see you have great ideas for program production. Why don't you give us some ideas?"
Mei Zhigao's mouth grew so big that he even forgot to stuff mutton into his mouth. The leader of a TV station hires an unrelated person to produce programs for the TV station? Mr. Feng... still understand this
It turns out that this is what happened. Feng Yu originally thought that Director Jia wanted to ask him for some sponsorship or something. However, Director Jia should also understand that if Feng Yu pays for the sponsorship, he will definitely not suffer a loss.
"Program production, didn't we have five programs on the star in November last year? Why don't you just do a full live broadcast? What's so difficult about this?" The live broadcast of sports programs is not a live broadcast of a party. This is very simple.
"That's no problem. We originally arranged it this way. But now, the leader asked us to warm up the Olympics promotion now, because the Sports Commission said that this Olympics will definitely create the best results in history. I heard that I also got a lot of sponsorship. Lao Lu from the sports committee spoke a little louder!" Director Jia said with some jealousy, while looking at Feng Yu with bright eyes.
Feng Yu saw it. Why did he ask me about the production of the program? He still wanted me to sponsor him!
"Director Jia, I sponsored some from the Sports Commission. What do you think? Do you want me to sponsor some for CCTV?"
Director Jia said a little depressed: "You said that the fifth program is also a star program, why can't the advertising fee be sold at a high price?"
Um? Is the advertising fee for five sets very cheap? This is the year of the Olympics, so there must be a lot of publicity.
If you put ads in the fifth set, the effect will definitely be good.
"Are there any advertising spaces left? I'll go back and take a look. If the price is right, I can buy a few." Feng Yu said easily, "By the way, in this Olympic year, I actually have an idea that I can do An Olympic special.”
"What special program?" Director Jia asked curiously.
“Wind and rain—straight to the Olympics!”
Director Jia: "..." This show hasn't even happened yet, so you just decided on the title, right
"First tell me what this show is about."
"The program is very simple. It is to broadcast some programs about the Olympics at a fixed time period every day, such as noon or prime time in the evening. Instead of always broadcasting the competition, you can add some explanations of Olympic knowledge. We also promote the players of our national team. , which ones are promising to compete for medals, you can find out by contacting the sports committee."
“Wouldn’t that put too much pressure on those athletes?”
"Pressure is also motivation. Let's talk about Deng Yaping, no matter how great the pressure is, who is her opponent? Liu Guoliang, her results last year were unmatched, right? And Wang Junxia, she is not the one who calls herself the Eastern Deer. Also There are many sports such as gymnastics, diving, weightlifting, etc., and more than one athlete has the strength to compete for the gold medal. In some sports, there is even hope of breaking the world record. These must let everyone know that they are going to bring glory to the country. .”
"that's it?"
"Of course it's not just that. You can also introduce the honors we have won in the Olympics, and you can also introduce the unknown coaches and others. They have paid a lot behind the scenes.
"
"That's right. Honor belongs to the collective." Director Jia nodded.
"When reporting on athletes, we should also distinguish between priorities. Table tennis is not interesting. No one is our opponent. You can report on track and field, badminton, etc., and advocate sports for all.' Although we can't go to the Olympics, we can't go to the Olympics. We can all participate in sports,' which is a good slogan. Running and other sports are the easiest sports for everyone to participate in together."
A national movement? This concept is good. This slogan will definitely satisfy the leaders above. But he never thought that the current banner figure of Chinese running is Wang Junxia. This invisibly increased Wang Junxia's commercial value, and Feng Yu took advantage of the long-term advertising contract.
Hey, shouldn't we also sign some famous players at this time? For example, Fu Mingxia seems to have started to dominate the world of diving in this Olympics, right
Well, I'll have to ask the people in charge of advertising to sign all these athletes with good looks.
ps: The third update. Thanks to book friends such as Zhi Zhi, Jin Xiu, ZF!, Fanatic Shui, etc. for their monthly votes. Thank you. There will be additional updates 8 later.