"Mr. Feng, please plan and improve this program. It seems to be OK. How much do you plan to sponsor?" Director Jia talked about the substantive question~щww~~lā
"This program will be aired after the year at the earliest, right? It only takes four months, and are you planning to make it a daily program or a weekly program?"
"Let's broadcast it weekly, there won't be so much material for the daily program." There are so many things about the Olympics, and we have to choose the interesting ones. There is really not enough material.
"Old rules, we won't talk much about the naming issue. The studio must have our Fengyu brand products and LOGO, and there must be oral advertisements in the program. The host's clothes must also have our Fengyu brand's LOGO. …”
"Wait a minute, Mr. Feng, I don't remember that you have a clothing factory. Your Fengyu brand doesn't produce clothes. Isn't this inappropriate?" Director Jia said dissatisfied.
"Should the cost of clothing be included? If you want to say not, it doesn't matter. Also, at the end of each episode, you can have a prize-winning Q&A, all about the Olympics and Olympic athletes. The prizes will be provided by me. , encourage all people to participate.”
Director Jia's eyes lit up. This segment will definitely attract ratings and get a lot of praise. It will also be of great benefit to the entire CCTV 5 program.
"Also give me the commercial breaks before and after the show."
"Wait a minute, Mr. Feng, the ads before and after the program shouldn't be included in the program, right?"
"Why don't you count it? If you create someone else's advertisement and then directly broadcast the program, won't the effect of our advertisement be compromised? In this regard, I think you should be able to adjust it." Feng Yu said with a smile.
"Mr. Feng, your demands are too much."
"So I give you a lot of money. In addition to providing prizes for each issue, I will give you 200,000 yuan as the title sponsorship fee. If you do sixteen issues, I will give you 3.2 million yuan as the title sponsorship fee."
"Mr. Feng, why are you becoming more and more stingy? You ask for so much, why is the sponsorship fee so much less than that of "Happy Dictionary"?" Director Jia asked dissatisfied.
"Ratings, "Happy Dictionary" is now the number one variety show in ratings, right? The ratings for this new show are definitely not high at the beginning. And the entire fifth program, although it is a star program, many areas still receive It can’t be reached, right?”
"That's too little. It's still three hundred thousand."
"Okay, then it's three hundred thousand, we've settled on it. Let's talk about other sponsorships next." Feng Yu immediately made the final decision, not giving Director Jia a chance to go back on his words.
Director Jia said, "..." This guy must have thought the price was higher than 300,000, so the asking price was too low! However, these other sponsorships must not be missing.
"What else do you want to sponsor?"
"You always have to send reporters to the Olympics for on-site interviews, right? The same thing, the wind and rain LOGO must be obvious on the clothes, and I will sponsor all the expenses incurred by the interviews. Of course, I also need to have a spoken word at the end of each report, the above interview , broadcast sponsored by Fengyu Electrical Appliances."
"This is absolutely impossible!" Director Jia was almost going crazy. Why does Feng Yu want to advertise for everything? How can we add advertisements to Olympic program reports
"Look at you, why are you so anxious? If it doesn't work, then it won't work. Then I'll take a step back. There is a LOGO on the clothes." Feng Yu said slowly.
"That's not OK!"
"Then I'll take a step back. If you still don't agree to this, then there will really be no way to talk about it."
Director Jia's eyes were red and he glared at Feng Yu: "This is CCTV, and it is broadcasting the Olympics. Don't go too far!"
"I promise not to overdo it this time. I have sponsored a lot of funds for our sports committee. You know this, right? Then some of my brands will appear next to those athletes. I have one request. When interviewing athletes, they must be photographed. My products must be clear. Similar products can only have my brand.”
"What products have you sponsored?"
"Not many. The medicines are all provided by Bingcheng Pharmaceutical Group. If an athlete needs to use medicines, then a close-up of the medicine box must be taken. Even if it is not used, the medicine box must be photographed and it must have our Bingcheng Pharmaceutical LOGO. Every athlete , coaches, etc. will all wear a hat. In addition to the word "China" on the hat, there will also be the word "Wind and Rain". This should also be photographed clearly. Also, every athlete will have an Aihua CD player. This also To appear. I also provided Songjiang brand cars and Songjiang brand motorcycles after returning to China. These must also appear in the camera. As for some other products, as long as they are mine, they must have cameras. Let’s talk about it later Calculate slowly."
Mr. Jia had a big mouth. He never thought that an interview could make Feng Yu have fun. But this doesn’t really seem to be against the rules. But I've never done this before.
"Mr. Feng, how many products have you sponsored?"
"There are not many. After the Olympics, we can also have a celebration party." Feng Yu became more and more excited as he talked.
"Celebration party?"
"Yes, the Olympic athletes have returned triumphantly. Shouldn't we have a party to celebrate? As per the old rules, you will host it and I will take care of the funding. The name is Wind and Rain - Olympic Celebration Party. During the party, we will also provide various Giving prizes to Olympic athletes will ensure that the ratings will not be low and the people will also like it."
There were too many parties in the past life, and as long as there was a reason, they could all be turned into a party. Although the cost of the party is not low, the TV station will definitely not lose money. And a good party will also be of great benefit to the sponsor's brand promotion. The award-winning athletes will be given cars at the party. This effect is definitely good.
Although people's living conditions are getting better and better, cars are still a luxury among luxuries, more enviable than houses. I can’t say that this effect will be sensational, but it will be talked about by people for a long time. Huo Yingdong spent a lot of money on sponsorship, but how many people know about it? The TV stations don't give him much publicity.
In his previous life, Feng Yu was deeply impressed by the words of Chen Guangbiao, who is known as the most virtuous person in China: Live in a low profile and do things in a high profile.
I believe that after such publicity, it can stimulate the sales of Songjiang, Fengyu, Aihua and other products, and perhaps also bring in brands such as Lehaha and Taihua. Anyway, Feng Yu will not give it to the whole party. Opportunities for other brands to appear.
Hosting a party made Director Jia very excited. The influence brought by a large-scale party will be very great, and when this party is held, many leaders will definitely attend, which is definitely a good political achievement.
He is now the assistant to the minister. If he does well in the past two years, it is possible to become the deputy minister, right? Originally, he only wanted to be a stage director, but after becoming the stage director, he began to feel dissatisfied again.
And didn’t Feng Yu say that there would be no need to spend any money on stage at this party? Without spending a penny, you can still create a large-scale party with the theme of the Olympics. Who can say that
"Mr. Feng, let's study this in detail later. I think it should be feasible!"
… (To be continued.)