When can two competitors sit together? That's when a third opponent appeared and threatened their position. The enemy of my enemy is my friend!
Brand, the head of North American sales of Coca-Cola, and Okafor, the head of North American sales of Baishi Cola, sat together today. If a reporter saw this, I wonder what they would write about it. Merging the two music companies
"I got news that the contracts for Huaxia Beverages to enter supermarkets are the same as ours!"
Brand had a sad look on his face. He didn't understand. Are those supermarket managers out of their minds? How could those Chinese drinks compare with them? Why give them such generous conditions
"According to the data I got, the sales of those Chinese beverages in supermarkets last month accounted for 8% of the total sales of non-alcoholic beverages!" Okafor also did not expect that the sales of those Chinese beverages would soar. The momentum is so strong.
It seems that eight percent is not high, but there is still a clear gap compared with them. But don’t forget, this is only the first month!
The original 85% market share of the two of them has also dropped to 81%. In one month, their market share has dropped by 4%. Although this is only the data in supermarkets, supermarkets Sales account for a large proportion of their overall sales.
Especially when they discovered that in addition to supermarkets, some other retail stores also began to sell Huaxia beverages, which greatly affected their interests!
The cake is so big, if others take one more bite, they will have to take one less bite. Originally, they planned to join forces in Huaxia to crush Huaxia Beverage, but they did not expect that not only Huaxia failed to crush it, but their own base camp was planted with a flag!
"Have you ever investigated what caused the sales of those Chinese beverages to skyrocket?" Brand asked.
They have also drunk those Chinese drinks. They think that the taste is not as good as their products. Of course, they have their merits. Just like many people like coffee, they have no love for cola. Everyone's taste is different.
But even if the drink tastes very good, it shouldn't rise so fast! Just because of that prize promotion? Just because I want another can? Or is it because of the grand prize for that car
"Except for the prize promotion, I really can't think of any other reason. Well, there seems to be another reason. A reporter photographed that Bill Gates also bought China's Qili when he went to the supermarket. It is said that this Qili is very Being liked by a Microsoft engineer can make you energized, better than coffee, that’s what the newspapers say.”
Okafor didn't quite believe this, but he read the newspaper and found that Bill Gates indeed took a few cans of Kaili and put them in the shopping cart. Moreover, when a reporter interviewed Microsoft Vice President Ballmer, I did see Qili on Ballmer’s desk.
This Chinese functional drink is said to be able to eliminate fatigue and enhance energy. For people who need to work overtime and stay up late, this kind of drink is really needed.
These are some of Feng Yu's tricks. He recommended China's beverages to Microsoft, especially Qili. He also "enthusiastically" sponsored a batch for the engineers to taste. As for Bill Gates buying Qili, it was the result of Feng Yu's enthusiastic recommendation. At that time, Feng Yu had not sponsored Qili to Microsoft. Being able to take this photo, of course, the reporter had already been notified.
Bill Gates was endorsed like this.
Microsoft is also endorsed in this way.
The newspaper claimed that this was another magic water from the East, just like Jianlibao in the Olympic Games. This Qili, to engineers, is like Jianlibao to athletes, both have magical powers!
When Feng Yu presented Qili to Microsoft employees, Paul Allen was very disdainful. A director of Microsoft actually went to sell soda. He thought it was a very low thing.
The arrogant Paul Allen has never looked down on big companies in the beverage industry such as Coca-Cola and Bais Cola. Internet technology companies like Microsoft, companies that can change the world, are the future development trend.
Microsoft's profits continue to grow and its stock price continues to rise, which confirms this!
In its view, it is an improvement for any CEO of Kekebaishi to become a middle-level manager at Microsoft, but Feng Yudang, a director of Microsoft, actually went to sell soda. This is simply a disgrace to Microsoft! It's a joke to try to win over Microsoft engineers with small favors like giving away drinks!
But he has never thought about why the profits of Coca-Cola and Baishi Cola have always been so high. No matter how Internet technology companies rise, people will always have to eat and drink. There must be more people drinking Coke than buying computers!
Of course, Paul Allen did not expect that Feng Yu was not trying to please Microsoft engineers and win people's hearts by giving away some drinks. This was just a commercial promotion.
Use the Microsoft brand to promote Qili!
"It is said that the man behind these Chinese beverages is the Chinese director of Microsoft?" When Brand heard this news, he didn't quite believe it. Computer software and beverages are two industries that cannot be competed with!
"It's that mysterious Chinese tycoon. Otherwise, how could there be news that Microsoft engineers all drink Chinese drinks? And their prize promotions are too strong. Not to mention those electrical appliances, there are actually cars. There are already eight A car won a prize and the newspapers reported it."
"What are you going to do?" Brand looked at Okafor. Ordinarily, Coca-Cola and Baishi Cola don't need to carry out prize promotions at all. They already have a huge consumer group, and it would be almost the same if they were new products.
Even if they propose a promotion with prizes, the proud board of directors will not give the same promotion efforts to those Chinese beverages. At most, they will only get another can, and they will not even have electrical appliances, let alone cars.
They all hope that the other party will do the promotion first, so that they can be said to be competing with the other party for promotion. In fact, they are fully capable of selling at a discount and completely driving Huaxia Beverage out of North America. But if you do that, you will be suspected of monopolizing it, you will suffer huge fines, it will damage your brand image, and you will be shut out by China.
After researching it, the two decided to... wait. When the promotion trend of Huaxia Beverage passes, after all, the strength of the beverage company in Huaxia is not strong, and long-term promotions are absolutely impossible. Both companies have invested a lot of advertising money in the Olympic Games, so they will definitely hit China Beverage again.
But at this time, they discovered another bad news. Huaxia Beverage actually entered the markets of many European countries. It also started from supermarkets and was also distributed in many large supermarket chains at the same time.
With such strong sales capabilities, they finally felt a serious crisis. Microsoft's directors don't have many connections or influence in Europe, right? So it is very scary that Huaxia Beverage can quickly enter so many supermarkets.
At this time, Liangle believed that some counterattack must be made!
(End of chapter)