Coca-Cola and Baishi Cola never expected that Jianlibao, which they had originally suppressed in the North American market, would actually enter the supermarket chain, and not just one, but all large supermarket chains!
The two giants in the world's beverage industry, when they were focusing on the Asian market, especially the Chinese market, were unexpectedly taken away from their lair!
In the Chinese market, they are struggling. They originally thought that Chinese people don't like carbonated drinks, but carbonated drinks such as Jianlibao, Qingshuang, and Xurisheng are all selling very well, but theirs cannot be sold.
What makes them most angry is the refreshing series of Lehaha, which is clearly the same as their products, but this kind of follower actually sells better than them!
They have also done research and found that the taste is no better than theirs. Their R&D staff even said that the refreshing series is not as delicious as theirs, but it is still selling well.
The reason is that Lehaha's sales channels are much stronger than theirs. Lehaha's sales channels in China are so strong that they can ship products to any small county in China in just three days, which they are completely unable to do. The best they can do now is sell their products to local markets.
Sales in prefecture-level cities are also doing very poorly. The reason is that many powerful dealers are unwilling to sell their products. And that Taihua supermarket actually took all their products off the shelves, making many consumers think that there was something wrong with their products. If they had known, they might as well not have sold them in Taihua supermarket!
This is Feng Yu's credit. Taihua Supermarket lacks a few products and does not affect the overall situation. Taihua Trading Company has cooperative dealers in various provinces, and Feng Yu issued a statement not allowing them to sell Coca-Cola and Baishi-Cola products. The dealers weighed it up and chose to listen to Taihua Trading Company. After all, there were more products and higher profits here.
Competitive companies all have similar requirements, and they can understand this, not to mention that Taihua Trading Company has given them another percentage point in sales of products under Songjiang, Fengyu, Aihua and other brands. If they don't give me face, they will definitely never cooperate again.
Other companies may consider compromises such as cost, but they know exactly what kind of temper Mr. Feng of Taihua Trading Company has. If you cooperate, everyone will make money. If you betray, then never cooperate again!
They failed to develop the Chinese market, Asia's largest, and their home stadium was penetrated by other brands, which made them extremely angry.
However, they don't pay much attention to these Chinese brands. After all, except for Jianlibao, no brand has any popularity in the United States. Although those products have entered the supermarket, in the eyes of Liangle, they are just an add-on and will not have any impact on Liangle.
But soon Liangle discovered that they still underestimated these Chinese beverage companies.
…
"Another bottle! Another pot! Another pot! Huaxia Beverage has a big promotion. Whether it is printed with this word on the bottle cap or the ring, you can exchange it for the same product of the same capacity at the retailer. !”
Such advertisements were published in major newspapers in North America, and they were all published on an entire page for a week.
This kind of promotional method caught Liangle Company off guard!
This is clearly a way to abandon profits and seize the market. Generally, companies that use this method are companies that have the upper hand and are more powerful.
This kind of promotional method is much more expensive than advertising. Moreover, each retailer and dealer must cooperate and pay each other a fee.
Liangle Company never imagined that Huaxia's beverage products would dare to use such methods! Where did they get so much money
But they are still confident that their taste is better, their consumer groups are more loyal, and they will not be affected by mere promotions with prizes.
But soon, the newspaper published news again, and the prize promotion was upgraded!
Several canned drinks such as Jianlibao and Qili have made big moves again, and the prizes have also been upgraded. Not only is there another can, but there are also rewards such as an aiwa CD player, a Fengyu brand super electric fan, a Fengyu brand super VCD, etc.
These prizes were provided free of charge by Feng Yu. It seemed that Feng Yu had lost money, but Feng Yu Pai and aiwa also appeared in newspaper advertisements and were remembered by more consumers.
The most unexpected thing for Liang Le is that in addition to these electrical appliances, there is also a luxury grand prize - Songjiang brand car!
Drinking soda actually gave you a chance to win a car. Such a big deal made everyone crazy!
In just a few days, the sales of Jianlibao, Qili, Qingshuang and other products have skyrocketed, and the sales of other Chinese beverages placed next to these products have also increased to a certain extent.
Those supermarkets have also cooperated, such as putting up a billboard outside the supermarket and next to the shelves. Anyway, the cost of the promotion is not paid by them, and they can use this to attract customers.
The one Feng Yu presented as a prize was Songjiang-Off-Road. After market research, it was found that only this car's appearance and performance best suited the North American market. Then there is the Songjiang-Red Star commercial vehicle, which is the best-selling model in China. During the market survey in the United States, many people thought it was not beautiful enough, its performance was not outstanding, and its comfort level was not high enough.
In the same way, Songjiang Automobile does not need to do any advertising. It has already been known to many Americans by being used as prizes.
In order to support the Chinese Olympic delegation this time, Feng Yu transported hundreds of Songjiang cars, part of which was kept for his own use, and the remaining part was naturally used for advertising.
We don’t expect it to be an instant hit in North America, but after paying so much, we still have to make the Songjiang brand somewhat famous in the United States.
In each state, Feng Yu contacted an agent and left three cars for customers to view, test drive and order. In the end, there were still some cars left, and Feng Yu thought they wouldn't be used, so he used them for advertising.
He also wanted to try to see if Americans liked Chinese cars. Even if a car can only earn a thousand dollars, if it sells 10,000 units a year, it still makes a profit of 10 million dollars!
One week after the grand prize promotion started, a voice appeared in the newspaper, saying that drinking Chinese drinks can win a car. It was a scam because no one had ever won!
I have had some success with CDs, super electric fans, and super VCDs, and they also cooperated and were published in the newspaper. But what about the most anticipated car? Why isn’t it there
Feng Yu was also a little depressed. The product with this prize was obviously on the shelves, but why didn't anyone come to claim it? In the end, Feng Yu had no choice but to find a shill!
Sold a bottle of drink that was sure to win a grand prize to a black man!
When the black man opened the bottle cap, he jumped up. Everyone gathered around and saw clearly that he had won an off-road vehicle worth thirty thousand dollars!
And this news was immediately arranged to be published in newspapers for publicity. After the news was publicized, the newspaper also told everyone that there were still 19 cars that had not won the prize, which further stimulated sales.
Although the economy of the United States is much better than that of China, not everyone can afford a car. Moreover, this Songjiang off-road car is very popular among black people. It has a domineering appearance and strong performance. The important thing is that it can be obtained for only fifty-nine cents!
After this hype, the sales of these drinks increased by eight percentage points again!
Huaxia Beverage has gained a foothold in North America!
(End of chapter)