On the counter shelves, that is, on this row of shelves, there are only Huaxia beverage products.
This kind of treatment was only available to Coca-Cola and Baishi Cola in the past. Even world-class alcoholic beverage companies such as Budweiser may not be able to get this kind of treatment.
But now, Feng Yu actually asked for the same treatment as Coca-Cola and Baishi Cola, which made them all frown.
Coca-Cola and Bais Cola are the two giants in the beverage industry. Coca-Cola's market share in the world's beverage industry exceeds 40%, and is still gradually increasing, mainly due to the development of the Asian market. Baishi Cola followed closely behind, with a market share of more than 35%, and also stormed the Asian market.
In the North American market, Coca-Cola's market share has reached 45%, and Bais-Cola's is nearly 40%. Together, the two occupy 85% of the market share.
With this kind of status, the supermarket has given special shelves. Why does Feng Yu demand that Huaxia's beverages also have this kind of treatment? They have never even heard of most of the drinks on this list. Even Jianlibao, the most well-known among them, has a market share of less than a fraction of Coca-Cola!
"Mr. Feng, Mr. Xiao Fu, in terms of beverages, there are only two brands that have special counter shelves: Coca-Cola and Baishi Cola. Any other brands are not acceptable. At least this is the case in our supermarkets. I don't know what other supermarkets are. Like that." Someone said.
Of course, the same goes for other supermarkets. Their peers are naturally competitors. How come they didn’t send someone to the other supermarket to learn about the situation
Others were quick to say that neither could their supermarkets. Although some people want to give Feng Yu and Fu Guangzheng some face, other supermarkets don't agree. If yours agrees, doesn't it appear that your store is of low quality
Even though they are not as big as Walmart, they are not too small. Wal-Mart is only the largest supermarket in North America, but there is more than one supermarket that surpasses Wal-Mart in a certain state or a certain region. Each supermarket has its own things to be proud of.
Just because everyone has cooperated well before, we can't push the envelope. One or two missing products will not have a big impact on their supermarket. But without the huge sales terminal of the supermarket, the sales of any beverage will seriously decline, including Coca-Cola and Baishi Cola!
If the customer bullies the store, the store owner can also bully the customer!
"Please think about it, we have not just one product, but a variety of Chinese beverages. Including carbonated drinks, tea drinks, dairy products, mineral water and special drinks. And these all come from the mysterious East! Please think about it I thought, why not set up a shelf specifically for Oriental beverages? We have conducted surveys and found that more and more people in North America are beginning to like drinking tea," said Fu Guangzheng.
"Mr. Xiao Fu, the number of people who like to drink tea has increased, but it does not mean that the number of people who like tea drinks has increased. Moreover, your products do not have any popularity. They are completely promoted by our supermarkets. Except for tea drinks, , is there anything special about your drinks? Can you compare to Coca-Cola and Bais Cola in carbonated drinks? Dairy products are available all over the world, and there is nothing special about them. Even for tea drinks, we also have products from island countries. , the sales are not very good. The special drinks you are talking about are Jianlibao and this...Qili, right? How many people will buy it? Who is your target consumer group?"
"Everyone, I said, what we sell is not the taste, not the brand, but the region. I just need you to give us a chance to list our products on a special shelf for trial sales. And our promotion will start immediately. We have prepared sufficient publicity funds and will advertise in major newspapers, TV media, etc. Thinking about Jianlibao, we can use three years to build the popularity of Jianlibao, and we can use it to spread other products in a shorter time. Increase product awareness."
Jianlibao became famous in the United States in just three years, which in the eyes of many people is simply a miracle! With such a magical marketing team and more sufficient publicity expenses, it does not seem impossible to achieve other brand awareness.
The group of people looked at each other, but still no one expressed their opinion. The concept of hyping Chinese products may have a selling point, but no one knows whether it will be successful.
Another thing they are also considering is how to charge for the shelves in the counters. Should we follow the same conditions as Coca-Cola, or should the conditions be improved
Neither Fu Guangzheng nor Feng Yu said what conditions they would give. Of course, no one asked the representatives of these supermarkets.
After talking for more than half an hour, nothing was agreed upon. But after the supermarket representatives left, Fu Guangzheng said to Feng Yu excitedly, "It's done. They will negotiate terms with us tomorrow night at the latest."
"Why?" Feng Yu asked curiously.
"Just because you said that, we are Chinese drinks. Just like in Xiangjiang, both mainland drinks and foreign drinks are very popular locally. At least in the early days, there will be many customers buying out of curiosity, and there is no need to do too much. Propaganda, as long as it is on the shelves, people will buy it. The same is true in the United States, and even Americans prefer to try new things. After our Chinese beverage is launched, it will definitely bring a lot of profits to those supermarkets. But one thing is very important Important, they will definitely put forward conditions, such as the right to remove the goods from the shelves at any time if they are unsalable." After all, Fu Guangzheng is from the Fu family, and he is much better at sales than Feng Yu.
"Remove it at any time? Then we are very passive." Feng Yu said with a frown. It's not the supermarket that has the final say on whether sales are good or bad. Doesn't this become a threat to them
"This is what we are going to talk about next. Even if sales are not good, there must be a certain buffer period, otherwise we will be too passive." Fu Guangzheng also has a plan to deal with this. Don't forget, the largest chain store in Xiangjiang The supermarket also belongs to the Fu family.
"How long should the buffer period be?" Feng Yu asked.
"It depends on how we talk about it. But I prefer one quarter. If it's too long, they will definitely disagree, but if it's too short, we will suffer a lot. If we stick to one quarter, we should have great hope of success. Well, our Fu family has long-term cooperation agreements with several supermarket chains. Since these products give me 20% of the gross profit, it can be considered a cooperation, and I will try my best to strive for it." Fu Guangzheng said confidently.
"Brother Fu, I'll leave it to you."
That night, as expected, a supermarket executive contacted Fu Guangzheng and expressed his strong interest. At this time, supermarkets are diversifying their product categories. If other supermarkets have it but theirs does not, then they will be inferior to others.
And they also thought they could give it a try. If it really doesn’t make money and the sales are not good, then it can be removed from the shelves. It’s not like they have never done this before.
After the first supermarket signed a cooperation agreement, other supermarkets quickly signed agreements. None of them want this benefit to be monopolized by others.
A week later, all the beverage products of the Beverage Alliance were officially launched in thousands of large supermarket chains in North America, and had a dedicated shelf.
Coca-Cola and Baishi Cola were all shocked when they heard the news! (
(End of chapter)