"Coca-Cola continues to sponsor the United States Olympic Games and provides assistance to sports teams and athletes from more than 200 countries and regions. Since 1928, Coca-Cola's sponsorship of the Olympic Games has never stopped!"
"Baish-Cola has signed many football, basketball and other sports stars, and I wish these people good results in the Olympics."
"Drink Coca-Cola and win Olympic tickets."
"Drink Baishi Coke and win an Olympic commemorative shirt."
…
Coca-Cola and Bais Cola began to hype this year's Atlanta Olympics at the same time, and both started advertising around this theme.
This year, the world's attention will be focused on Atlanta. As long as you advertise here, it will be equivalent to promotion around the world.
Advertising expenses in the North American market have increased, which is just enough for them to combat the fierce momentum of China Beverage. If you dare to come to their base camp and play around, you must teach them a lesson!
"Mr. Feng, the advertising density of Coca-Cola and Baishi Cola has suddenly increased, and they have signed many big-name athletes. After the Olympics, their product sales will continue to rise because of the good results of these athletes. Should we make some response? " Lynch Agency asked.
"Of course we have to make some responses. The advertising effect of athletes is very good. Especially this year is the Olympic year. The brand value of athletes will increase a lot. You can contact some well-known athletes, such as Michael Johnson in sprinting and Grant in basketball. ?Hill or something, ask their prices.”
The commercial value of athletes is not valued in China, but it is well developed in Europe and the United States. And a well-known athlete, especially a world-class athlete, has extremely high commercial value.
In fact, there are many athletes to choose from, but it is not easy to be influential in the world. Nowadays, football is the most widely spread sport, but just now Lynch said that Baishi and Cola signed crazy contracts Football players, there are not many big names left.
Athletes should also pay attention to their looks. Those who are ugly are destined to have less commercial value than those who are handsome. Ronaldinho was also unparalleled in the football world at that time, but his advertising contracts and other matters were not as good as those of Irving. Is it because of the gap in his football skills? No, the club's manager later gave his reasons. If he looks like Ronaldinho, how many fans do you think will be willing to buy his jersey
Therefore, if we want to promote it around the world, first of all, it is difficult for black people to obtain big contracts, and the influence of black people is indeed much worse than that of white people. Among white people, those with strange shapes are not acceptable. If they have an ugly appearance, it will seriously affect the commercial value.
One day later, Lynch Agency brought bad news to Feng Yu. First of all, sprinter Michael Johnson has been signed by Coca-Cola. Secondly, Feng Yu is interested in Grant Hill, one of the most popular athletes in American basketball, and has also signed with Coca-Cola.
The prices for some of the alternative athletes are ridiculously high. When they heard that it was a Chinese brand, they instinctively resisted. They are stars in various fields. They are the kind of people who will not accept anyone except the earth. If they want to endorse products, of course they must choose the best ones.
If Coca-Cola asks them to endorse, then their endorsement fee may only be hundreds of thousands of dollars a year, but if China Beverage asks them to endorse, then there is no need to negotiate if it is less than one million US dollars!
Because they believe that endorsing Huaxia products will affect their image, which will affect their commercial value.
After all, they still look down on Chinese products. Although newspapers advocate the China threat theory and talk about China's economic boom, they still say that China's products are inferior and cannot be compared with the United States.
"Isn't a big-name athlete willing to lower his price?" Feng Yu asked with a frown.
Although he has signed several athletes in China, such as Wang Junxia, Fu Mingxia, Deng Yaping and others who are destined to win gold medals, the effect of female endorsements is far less than that of men. As for male athletes, only Li Xiaoshuang, Liu Guoliang and Kong Linghui have signed contracts.
These athletes also endorse many types of products. Anyway, all of them are brand products under Feng Yu's name, and they don't give others a chance.
There must be other Chinese athletes who will win the championship, but Feng Yu can't remember it. Among them, Feng Yu gave Fu Mingxia and Kong Linghui long-term contracts because these two have the best images and will maintain very good sports conditions. At least in the next Olympics, they will still be champions.
However, the influence of Chinese athletes is far less than that of European and American athletes, especially table tennis, diving and other athletes, especially in the European and American markets.
Football, basketball, sprinting, etc. have the greatest influence, and of course are also the most valuable.
Feng Yu thought that athletes' endorsement fees would be very high, so he also inquired about the going rate in advance. But I didn't expect that when these people heard that it was a Chinese brand, they all started to speak loudly!
"Among the football and basketball players, who did they seek to endorse? Who did you quote for the rest?" Feng Yu asked after thinking for a while. It seems that we can only find some alternative athletes.
Lynch Office took out a prepared form, which clearly marked which ones were owned by Coca-Cola, which ones were owned by Baishi Cola, and several of which endorsed other beverages.
Among the remaining stars who have been contacted, the quotations of each one are marked at the back. These people seem to have discussed it, and the quotations are all one million US dollars!
This is just a joke. What is the annual salary of basketball and football players at this time? And this is a drink, not a sports product, so why is it priced so high
"The price quoted for basketball players is quite low, but the price for those football players is higher. What's funny is that they don't drink Coke at all. Coke can cause calcium loss and also contains vitamins. Athletes are not allowed to drink it!" Lynch said angrily said.
Their Jianlibao is a sports drink, and Qili’s new product is also very suitable for athletes to drink. Those athletes endorse drinks that they cannot drink at all. I don’t know what those fans think!
soccer player? Yes, why did you forget this
"You said all the stars of the Brazilian team were signed by Baishi?" Feng Yu asked.
"Yes, why don't we sign the remaining substitutes and unknown players? If Brazil wins the championship, it will have some effect, right?" Lynch asked.
"No, no, no, we don't sign people from the Brazilian team, we sign Nigerian athletes." Feng Yu said with a smile.
"Which team? Nigeria? Is this from Africa?" Lynch asked curiously. Even if the Brazilian team cannot be signed, there are still Portugal, Argentina and so on. The quotations for those stars are a bit higher, but they are really stars. What does Nigeria have
"They are from Africa. You may not know that they are the champions of the African Cup of Nations and one of the top 16 in the World Cup. You contact their team and I want to sign several core members of their team. !”
Baishi signed for Brazil? That would be interesting. In this Olympic football competition, Nigeria took the lead just by stepping on Brazil.
Thinking about Nigeria's victory over Brazil, Feng Yu was very interested to see how Bai Shi's people cried! (To be continued.)