"Hey, Mr. Feng, I'm a rare visitor. You haven't been here for a long time." Director Jia said with a smile.
"Quickly pull it off. After you become the director of the station, you are never in the office. Here, I brought Cuban cigars specially for you. You can smoke them for fun when you have nothing to do." Feng Yu said in front of Mr. Jia's secretary. Just throw the cigar on the table.
This thing is not real money, so it is difficult to calculate the value. Even if it is found out, it will be fine. I give it to friends as small gifts. What's the problem? Of course, what Feng Yu can give out must be the best, or the most expensive!
Director Jia did not refuse and put it away with a smile: "It's so honorable to be able to smoke the cigars given by Mr. Feng."
Next year's advertising bidding meeting will start tomorrow. He knows without asking that Feng Yu is definitely here to talk about purchasing advertising. This time Feng Yu came in person. Could it be that he was aiming for the position of King Biao
Sure enough, Feng Yu said: "Director Jia, I won't beat around the bush. I want more advertisements this year. Also, Tongtong, Kangshuaifu, Baishi Cola, Coca-Cola, Motorola, Nokia, Ericsson plus the island country Enterprises, I bought all the advertising time they bid for!”
Director Jia's hand holding the cup couldn't help but tremble: "Did you buy all the advertising slots that these companies participated in the bidding? Mr. Feng, did I hear you correctly?"
There are so many companies operating different types of products, and there are also large international companies. How can the bidding amount be lower? Feng Yu actually said he bought them all. How much money is he planning to spend this year!
"Am I joking about this kind of thing? No matter how much they bid, as long as they win the bid, I will increase the price by 5%. Director Jia, this year's advertising fees will definitely reach a historical peak." Feng Yu laughed said.
Last year Qin Chi became the standard queen with 66.66 million yuan, and his annual sales revenue exceeded 900 million yuan. China is a big alcohol consumption country, especially now, people are used to discussing business at the wine table, and of course they have to drink famous wine!
Whether it tastes good or not is secondary. The important thing is to give customers this wine to look good on!
According to the history of previous lives, Qinchi Reception won the bid again this year, and the advertising fee increased nearly five times compared to last year! CCTV's advertising brand king has entered a blind era. All businessmen superstitiously believe that as long as they become the best seller, their products will sell well and they will make a lot of money.
But the actual amount of advertising depends on a reasonable assessment of the company itself. For example, Fengyu brand humidifiers and super electric fans will not continue to advertise this year. Even if you do advertising, even if you become the top bidder, the profits you get are not proportional to the amount of advertising, and you are obviously losing money.
Anyway, there are only two brands of humidifiers and super electric fans in China: Fengyu and Yadu, and Yadu has no intention of crazy advertising, and Fengyu Electrical Appliances naturally does not need them. The market is divided between them, and Fengyu still accounts for the majority.
Besides, at this time, the main profit sources for humidifiers and super electric fans are the European and American markets, and the domestic share is getting lower and lower.
But this year’s mobile phones, cordless phones, new Songjiang motorcycles, new Songjiang cars, and new drugs such as Bingcheng Pharmaceutical’s newly launched “Good Throat Lozenges” all need to be heavily advertised, as well as Lehaha, Jianlibao, Xizhilang, etc. To advertise new products, Feng Yu's demand for advertising is indeed very large.
If MP3 comes out this year, or DVD technology is fully mature, or repeaters are going to be on the market, advertising will be needed, and then the switch can be made.
Although China has many more star channels, at least within a few years, CCTV's advertising effect will still be extremely powerful and it will be China's best advertising channel.
…
"Mr. Feng, is the number you reported a bit low?" Li Jingwei asked. The advertising time auction has begun, and it is still the same as before, using a hidden bid auction. It's just that Li Jingwei is a little confused. Mr. Feng clearly said that this year's advertising expenses will increase significantly compared with last year. Why is the number he filled in the same as last year
Zong Qing poked Li Jingwei first, indicating that he didn't need to ask. Zong Qingxian is well aware of the good relationship between Mr. Feng and Director Jia of CCTV. As long as it is the advertising time that Mr. Feng bought, the advertising content can be changed at will. Others have advertising violations. After buying it, Feng Yu will be the first to ask if he wants it. The price is also very favorable.
Therefore, Lehaha also took some advantage.
This time Mr. Feng came to bid for advertisements in person. Zong Qingxian firmly believed that as long as it was what Mr. Feng wanted, he would be the final winner.
Feeling the gazes of several people not far away, Zong Qing glanced back. Humph, you guys have joined together, do you think you can seize the market? Mr. Feng said, you can’t even buy an advertisement at CCTV!
"The winning bidder, Jianlibao Group, won the bid with a bid amount of 10.5 million."
Li Jingwei's eyes widened. What's going on? He clearly saw Mr. Feng writing 8.88 million just now, but why did it become 10.5 million when he read it
The vice president of Kang Shuaifu over there gave his fist a hard blow. It was so unlucky. He thought that the bid of 1,010,000 was high enough, but he didn’t expect that Jianlibao was so generous. It was just a little bit less than 5%. !
Five minutes later, another advertisement for the bidding section announced the result. The winning company was Lehaha Group, and the winning bid amount was also higher than what Feng Yu had written down.
This time it was the same person in charge's turn to beat his chest. Seeing that Kang Shuaifu's bid failed just now, he had already raised his psychological price. Why was he still taken away
Especially when it was Lehaha who stole their advertising time, they were even more depressed.
Baishi-Cola bid for an advertising period, which was photographed by Lehaha. Coca-Cola bid for another advertising period, but was again won by Lehaha.
Kang Shuaifu made another bid, and the winning company was finally no longer Lehaha and Jianlibao, but Bingcheng Pharmaceutical Group.
When the representatives of the four companies sitting together looked over with cold eyes, they saw Zong Qingxian and the others smiling proudly. It can't be such a coincidence, there must be something fishy here!
And those companies from the island countries are equally depressed. They don't know what's going on. They seem to be in a particularly bad mood today. They lost several bids. Not only their company, but all the companies from the island countries seem to have failed to win the bid.
This is discrimination. This matter must be protested through the Ministry of Foreign Affairs! Haven't our two countries signed so many mutual assistance agreements? This is a breach of contract by you!
None of the mobile communications companies from Europe and North America won the bid. They discovered that China's communications market was on the rise, and were planning to put in more advertisements to make their brand famous and occupy the Chinese market. But what's going on now? Why didn't even a single advertisement win the bid
And why are the announced winning bidders all from Fengyu Electronics, Aihua Electronics, Fengyu Electrical Appliances, Aihua Electrical Appliances, etc.
Is this really just a coincidence
Before the auction ended in the morning, after the first advertising period before the news network sold for a whopping price of 330 million, the auction was temporarily suspended and would continue in the afternoon.
Feng Yu and the others stood up and left. When passing by Kang Shuaifu and other company representatives, Li Jingwei said softly: "Some companies can't even shoot a single advertisement. How pitiful!"
Kang Shuaifu and other company representatives became angry. Judging from Li Jingwei's and others' expressions, it was clear that they had done something. This matter must be appealed and CCTV should give an explanation!
(End of chapter)