We were having dinner at Quanjude near Central Station at noon. Li Jingwei frowned and asked, "Mr. Feng, are we going too far with this? They don't have any advertisements. Will they notice it?"
Wu Zhigang said with a smile: "Mr. Li, it doesn't matter. The opening price is indeed higher than their bidding price. Your two companies are almost the same. I want two more during the afternoon advertising period. This time there are The task." Wu Zhigang came to participate in the bidding on behalf of Bingcheng Pharmaceutical Group, but he actually came to the capital for fun.
"We at Bingcheng Machinery Company don't need it anymore. The existing advertising time slots are enough to ensure the brand advantage. This year our goal is to establish sales offices in various provinces." Bingcheng Machinery Company has already won several advertising slots to recommend new cars. enough.
"We still need four more, and a few more will be fine," Jiang Wanmeng said. The "we" he said refers to Fengyu Electronics, Aihua Electronics, Fengyu Electrical Appliances, Aihua Electrical Appliances, Aihua Xiaobawang and other companies. Anyway, their product research and development has always been carried out through cooperation. Both are sold under two brands.
"Lehaha needs two more to advertise new products. I can eat two more." Zong Qingxian put down the cup and said.
"Don't worry, everyone, the amount of advertising should be appropriate, too much is useless. I will prepare two advertisements for Lianxiang Group later, and you don't want too much. Anyway, this time, I want them to know who this is. Territory!" Feng Yu sneered. This is China, my home court!
The auction continued in the afternoon. Taking advantage of the excitement of the sky-high bidder in the morning, the price during the afternoon advertising period was once again increased.
Feng Yu and his group continued to bid crazily. They participated in the bidding for almost every advertising period, and they were quite proud of taking over all the advertising.
When all the advertising time slots put up for auction ended, be it Motorola, Sony, Nokia, Tingyi, Baishi, or Kangshuaifu, they really didn’t win a single advertising time slot!
In the afternoon, they adjusted their strategy and increased the bidding price by another 10%, but they still came back empty-handed. Not all advertising time prices had skyrocketed, and some were even lower than last year. But all the bids they participated in , the advertising fees have increased a lot, it’s so fucking weird!
…
"Director, something happened. Some representatives of the companies participating in the bidding are staying in the banquet hall. They want you to go out and give them an explanation. Deputy Director Wu can't stop it." Secretary Jia said in a panic. came in, and before Director Jia could ask, he said a series of words.
Director Jia asked slowly: "Is there anything extreme?"
"They want to complain to the embassy. Does it count for saying that China discriminates against foreign companies?" the secretary hesitated.
"Complain? Let them complain. Well, we auctioned fairly, and they spent less money, but they still want to win the bid? Why, foreigners are superior to others, and foreigners can have special privileges? Even if they have never participated in the auction before, You don’t have much knowledge, but you’ve heard of it, right? At auction, the highest bidder wins, so why bother calling if you don’t have money!” Director Jia said disdainfully.
The secretary looked confused. Those companies were all big companies. Which one would have no money? How can I paraphrase your words
"Go ahead, tell them what I said!" Director Jia was waiting to see the detailed statistical tables and had no time to pay attention to those who were making trouble.
Deputy Director Wu was trying to appease these business representatives, saying a lot of good things, but these people just refused to leave. They made it very clear and wanted the director of the station to come forward and explain why they had submitted so many bids but not a single one had won the bid.
"Secretary Sun, where is the director?" Deputy Director Wu stretched his neck and looked outside. Why is the director not here? Does the director want him to stand up here
But he really couldn't stand it anymore!
"The station director is still busy. Let me convey some words to these business representatives." Secretary Sun finished speaking and walked to the front of the stage. He turned on the microphone on the auction table that had not yet been removed and knocked twice hard.
Naturally everyone heard such a loud noise and looked at the people on the stage. Who is this person? Why didn’t the director come? Your CCTV has another person to prevaricate us, right? It seems that they really didn’t listen to what we said. If I don’t go to the embassy to complain against you, you don’t know the lesson!
"Quiet down, what's all the fuss about?"
"What are you talking about? We want to complain. There will be a shady secret in this bidding. Call your station director over!" someone shouted.
"Who said there was a shady story? Where's the evidence?" Secretary Sun retorted loudly.
"We have so many companies, all of them participated in the bidding, but none of them won. Isn't this a shady story?"
Secretary Sun said disdainfully: "What a big joke! This is a hidden bid auction. You have made a mistake in your valuation and the bid amount is low. Naturally, you will not win the bid. Why, in your island country, in this kind of auction, the lower bidder will win." Is it? Even if it is the case in your island country, our bidding documents clearly state that the one with the highest price wins the bid!"
Sony's representative was furious. When did I say that the bidder with the lowest bid won? But every time we bid, the price is exactly about 5% lower, right? Some of our bids were 50% higher than the expected price, but Fengyu Electronics or Aihua Electronics won the bid at a price 5% higher. Isn't this a problem
"Then why were only those companies that won the bid when we participated in the bidding? None of the companies in our island country won the bid. This is not fair at all!" someone asked.
"What are those companies? There were more than 900 companies participating in the bidding this time, and only about 200 companies won the bid. Some won more bids, some won less, and you were not the only ones who didn't win any bids. , why didn’t others make trouble? You participated in the bidding for more than 120 advertising slots, and 86 companies won the bid in the end. The industries cover food, clothing, electrical appliances, furniture, textiles, cosmetics, etc., and the nature of the company is state-owned. , some are privately owned, some are Sino-foreign joint ventures, including companies from Europe, America, Africa, Asia and other countries and regions. How is this unfair?!"
In order to prevent unsuccessful bidding, this year we invited some companies to accompany the bidding, that is, companies affiliated to CCTV itself and companies with good relationships. If no one bids for an advertising period, they will buy it back, and then CCTV will sell it. Advertising is so easy to sell this year, so naturally these companies that accompanied the bids happily returned empty-handed.
As for joint ventures, Aiwa Electronics is one. It has a little bit of shares in AIWA, as well as shares in Xiangjiang. How can we say that no company from an island country won the bid
"We bid so high, how could we not win?"
"Others bid higher, and your valuation is wrong. Who can you blame?" Secretary Sun just had three words written on his face: "Blame me"
Deputy Director Wu also said at this time: "Yes, this year's advertising auction price is higher than last year. You see, last year's highest bid was less than 67 million, this year's is 330 million, there is a difference. how much?"
Secretary Sun muttered deliberately: "You still want advertising when you have no money. I really don't know how these people became senior executives?"
The representatives of these companies all had angry faces, but they couldn't express themselves.
When they walked out sadly, Secretary Sun added another blow: "I don't even know how to win the auction, but I dare to bid. Next year, I need to inform those companies to replace them with someone with more clever minds!"
The Sony representative staggered, turned around and looked angrily at Secretary Sun, sighed and walked out. How could he explain this to the company
(End of chapter)