Feng Yu twisted a peanut and threw it into his mouth, and took a sip of beer.
"Lao Li, in this case, there is absolutely no need for us to argue with them, let alone get angry. In terms of qualifications, it seems that they have been making cars earlier, but how many years have you been working and how many years has he? In terms of corporate strength, they There are so many policy supports, but in the end, he is stepped on by us? In terms of personal ability, he is far inferior to you. Modu Auto only has so many businesses. We, Bingcheng Machinery Company, have three businesses running in parallel. Which one is worse than them? ?”
Li Mingde felt much better after hearing Feng Yu's comfort. Yes, why should I be angry? Isn't it just the place where a meeting was held? Isn't it just that he said a few words to me? Work is not done by words.
"I'm actually a little angry. Without us, how could he have negotiated the joint venture plan for the new Audi model last year? He won't be able to negotiate next year! Without us, how could our China Automobile develop so well? We have gone abroad, and they OK?"
"Yes, so you should face him as a winner and look at him condescendingly. No matter how much he talks, others are not stupid and can see that he is just trying to put gold on his face. Well, that’s a sign of weakness.”
"Hmph, he wants to be promoted. If I were ten years younger, would I be able to get his turn? Huh~~ Mr. Sun from First Automobile is better than him!" Li Mingde looked disdainful. He could step on others to get a higher position, but he wanted to step on me. Come on, dream on me!
In fact, Li Mingde's words are a bit biased. Modu Automobile not only has this kind of small car, but also other vehicles, such as agricultural transport vehicles, buses and other models. The total sales volume is indeed higher than that of Bingcheng Machinery Company. Unable to suppress the many models and types of others, Bingcheng Machinery Company has only launched box models except for three small cars, and has not launched other cars at all.
"Old Li, tell me, if our cars are no longer exported, can you guarantee that all of them will be sold out in China?" In the early days, Feng Yu helped contact sales, but now it is completely left to Li Mingde and the others. Feng Yu is a Throw away the shopkeeper.
"With our current scale, in normal production, the National Olympics can produce more than 60,000 units, the off-road or Oriental Shenlu can produce more than 60,000 units, and the Red Star Commercial Vehicles can produce more than 30,000 units. Last year, domestic car sales exceeded 400,000 units. This year, according to our estimates, we can reach 500,000 units. Last year, our total output was more than 120,000 units, and our domestic sales were more than 80,000 units, accounting for 20% of the market share. The rest was exported to Eastern Europe and Xiangjiang and other places. They have many new models coming off the production line this year. I am confident that domestic sales can reach 100,000 units, but no matter how much it is, it may not be certain."
At this time, Li Mingde thought again, if it weren't for Songjiang Automobile's good sales, would domestic car companies and joint venture cars have developed so fast? Can you get such good conditions? If they hadn't launched a new joint venture model, Songjiang Automobile would have accounted for at least 25% of the estimated sales of 500,000 units this year!
But why did Mr. Feng ask this? Didn’t he say it out loud? No way, did Mr. Feng have a falling out with that old boss? I haven't heard of it.
Domestic production can only reach 100,000 units next year, so it will not be easy to pass the joint venture to build a factory in Russia. Unless he can open exports to Southeast Asia, or let Bingcheng Machinery Company produce a new model.
Feng Yu suddenly thought that Li Dafu had told him to develop a new brand and produce low-priced cars so that more people could afford them. They would no longer be a luxury item, but an ordinary means of transportation!
"Lao Li, didn't Li Dafu's proposal last year to produce low-priced cars pass? So how is our research and development going?"
"The proposal for a low-priced car has been approved. We plan to use a brand new brand, which is still under study. As for model development, it is theoretically possible. The cost can be reduced to more than 20,000 yuan, and the selling price will be Less than 30,000 yuan. Even Li Dafu believes that the price should not exceed 25,000 yuan. It would be perfect if the price could be lowered to less than 20,000 yuan. It is so cheap, but it is still a car!"
There are no low-priced cars. For example, Bingfei Factory has them, mini-vans. There is also the Tianjin Xiali, but that kind of car costs more than 40,000 yuan. If you want to get one for less than 20,000 yuan, who will buy it? An imported large-displacement motorcycle is more expensive than that!
"Lao Li, what is the essence of a car? It is a means of transportation. Haven't you noticed that more and more people are buying private cars now? In the past, cars were bought by the public, but now people's living conditions are better. You Didn’t you just buy a car for yourself? You also bought cars for your son and nephew, right? From where your son lives to where he works, there are only two bus stops, right? What did you say, it can be more convenient for you? Right? You can afford a car worth one or two hundred thousand, but what about others? Can they afford it? Don’t others just want convenience? "
For someone who drives a car worth RMB 10,000 or 200,00, it is indeed ridiculous to buy a small car priced at RMB 20,000 or 30,000. But for those who still ride bicycles or motorcycles to work, wouldn’t it be nice to buy a small car worth RMB 20,000 to RMB 30,000, which will not only make commuting convenient, but also provide protection from wind and rain
After all, this is a car, right? There’s more space too, right? It’s more comfortable to sit, right? It’s more convenient to carry people, right
"It can't be too cheap. He said he wanted to get it for less than 20,000 yuan. Isn't that a joke?" Li Mingde argued.
Feng Yu remembered that in his previous life, Qi Rui was able to sell a car with a retail price of 20,000 U.S. dollars, and there was also the world's top Tata Motors abroad, which produced cars under 2,000 U.S. dollars.
To put it bluntly, the shell is made thinner and the body becomes lighter, but the safety performance is relatively poor. But it is safer than a motorcycle. After all, it still has a seat belt. Moreover, this is indeed a car with four wheels. The sales volume of Qi Rui's small car in the previous life was something that no one expected.
"I think he is not joking. It is really possible to sell a car for less than 20,000 yuan. But the price is not bad now. How long will it take for the theory to be transformed into productivity?" For less than 30,000 yuan, I believe the sales volume should be good. There is a huge price advantage.
"Mr. Feng, we really want to produce this kind of cheap car. We can't make much money from this car, so we might as well produce motorcycles."
"Then are the profits of our other cars higher than those of motorcycles? Even if the prices of our motorcycles are repeatedly reduced, the profit margins are still very high, right? The important thing is the market. We can develop new consumer groups, low-end consumers Group. No, we should target this car to the young people, those who have just started working, have no savings, and still want to buy a car.”
In the previous life, most of the people buying low-end cars were young people, and the sales of low-end cars have always been good. The body is compact and popular with girls, and parking is convenient, right
"Then we need to buy a new production line, and the current factory needs to be expanded again?"
"No, temporarily adjust the production line and reduce Songjiang-cross-country production."
"Ah? That is our main model exported to Eastern Europe. If we reduce the production of this car, what will happen to the export? Is there a problem with the export?" Li Mingde was a little anxious.
…
Five two zero, nine eight, four six eight, welcome to the group~~ (To be continued.)
(End of chapter)