Feng Yu originally wanted to see how low-end cars were doing, but he didn't expect that the chief engineer wanted to launch a high-end automatic car. In fact, Feng Yu really wants to say that all high-end cars in the future will be manual-automatic, and that will be the mainstream in the future.
To say that automatic transmissions are high-end depends on publicity. People who have just learned to drive may not be used to driving an automatic transmission. Automatic transmissions are only available in a few imported cars in China. Many people may not know that a car can be without a clutch.
Those imported cars are all high-end cars. Subconsciously, people regard automatic transmission as a symbol of high-end cars. But manual transmission is still the mainstream.
At this time, there was no distinction between manual transmission and automatic transmission driver's licenses in China. In the previous life, it was not until about 10 years ago that China's independently developed automatic transmission cars began to flourish. The main reason was that the technology of engines and gearboxes was too far behind that of Europe and the United States.
And these technologies happen to be what Bingcheng Machinery Company is good at. They still have engineers who communicate with Bingcheng Factory on a regular basis. How can someone who can build aircraft engines be inferior in technology
Bingcheng Machinery Company is indeed leading the country in automobile technology, but compared with foreign countries, there is still a gap. For example, Bingcheng Machinery Company cannot produce manual-automatic cars. Some top foreign car companies, such as Porsche, Volkswagen, BMW and other companies, have already launched technologically mature manual-automatic models around the 1990s.
From this point of view, the technology of Bingcheng Machinery Company is at least ten years behind the top foreign car companies, but other car companies in China are lagging behind by twenty years or even more.
"After the year, this low-end car will be mass-produced, and it will be sold nationwide in April. As for the high-end automatic car you mentioned, please come up with a report and give it to everyone to discuss. If it is feasible, , then next year at the latest, mid- to high-end sedans with automatic transmission will be launched." Feng Yu ordered.
"Then for this small car, we should still use manual transmission?"
"Automatic transmissions should also be developed, and the price should be increased. Just make automatic transmissions more expensive than manual transmissions. What do you think of the difference of 10,000 yuan?"
"The cost is not that low, at least 20,000 yuan. We have set the retail price of the manual transmission at 29,900 yuan, and the automatic transmission price at 49,900 yuan!"
Are automatic transmissions so popular? Feng Yu thought about it. Currently, Bingcheng Machinery Company is the only Chinese car company that masters automatic transmission. The price is higher, which may not be bad. Maybe, the automatic ones sell better than the manual ones, so they can make more money and invest in technology research and development.
"You think it's feasible, as long as others don't object. You are more familiar with the current market than I am. The appearance of this low-end car should also be changed. It should look youthful and bright. Don't make it black, use blue. Mainly bright colors such as red, green, red, yellow, etc. The design of the car lights should also look more beautiful, not so hard and angular, and should adopt our company's consistent streamlined design."
Why did Qi Rui's minicars sell so well in the previous life and were exported to many countries? Not only because it is cheap, but also because it looks stylish and looks cute. And in a car of the same size, space utilization has been achieved to the extreme.
If you are just commuting to and from get off work, it is indeed a very good choice.
Feng Yu believes that if this car is designed to look good, it can be exported and its sales can exceed one million units in the future!
"Mr. Feng, what's the name of our car? Didn't we say that instead of using the Songjiang brand, we would create a new sub-brand, just like Oriental Shenlu?"
"Here, let's brainstorm ideas. Do you have any good ideas?"
Now Lao Ma hasn't founded Penguin yet, and he doesn't have the name in his previous life. No one can understand it when he calls it QQ. Or is it borrowed from the name of Li Dafu's company's car in his previous life, Panda? The design of the appearance also needs to be like a panda.
Because of Feng Yu's appearance, Li Dafu's group not only did not appear in his previous life, but Li Dafu also became the vice president of Bingcheng Machinery Company, but this can be regarded as Li Dafu realizing his dream.
"How about calling it Pony? The car logo will look like a pony." Mr. Ma said excitedly.
Uh~~ If your surname is Ma, then this car should be called Xiaoma, right? The company also has a deputy general manager whose surname is Niu. Do you want to produce a Maverick brand car next time? What's the car logo for? Niu Duzi
"Old Ma, there are cars abroad with horses as their logos. Have you ever heard of Ferrari? It seems like we are imitating it. How about we change the name?"
Hearing what Feng Yu said, Mr. Ma looked disappointed. The reason why he is so enthusiastic about this low-end car is because he knows that this car has not yet been named and will use a new brand.
Now it seems that Mr. Feng is not very supportive of his idea. It sounds nice to call us a pony. Others use horses, but we are ponies. It must be different.
Seeing the embarrassed look on Lao Ma's face, which was about to scratch his scalp, Feng Yu said, "How about calling me Elf? Commonly known as Elf?"
"Elf? This sounds good, but it's a bit Westernized. And what about the car logo?" Mr. Ma thought for a while and asked.
Feng Yu thought about it and said: "To make it simpler, just use the two capital letters JL and let Fengyu Design redesign it."
"Will it look good? Let's wait until the design is finalized. Maybe the design company has a good idea. Then this car will be called Elf?"
"You can ask other senior executives of the company for their opinions later. If they don't object, we will call it Elf. This name is also more lovable and should be able to promote sales to a certain extent."
The inspiration for the name Genie comes from the PHS mobile phone in the previous life. When PHS was first launched, it was very popular for a while.
In addition to the requirements that Feng Yu told Mike Liu, the front of the car should look like a smiling face, and the car lights should be big eyes, which just fits the name Elf.
…
What makes Feng Yu very satisfied is that all the executives agreed to the name Elf. Maybe they knew that Feng Yu came up with the name, so they didn't object. They had all thought of names for new brand models before.
The Elf's production plan has been officially put on the agenda, and the production lines of two factories are already being adjusted. They all have full confidence in this car. Because of the price of this car, there are no competitors. The Otto is about the same size. , the annual output is only a few thousand units, and the cost is more than 50,000. Xiali looks like a taxi at first glance. After their Elf is launched, it will definitely occupy the low-end car market!
At this time, Li Mingde and the others also received good news. Bingcheng Machinery Company officially signed a joint venture agreement with Polar Bear Automobile Company.
(End of chapter)